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1.) A WORD FROM THE "EDITOR"
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editor@online-exchange.com  

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
__________________

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 Writing Ad Copy for Internet Marketing
by Ed Duvall

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Getting your message across, whether in a small
classified ad, main site or sales page requires several
specific points or requirments to be met if you want to
get a positive response from people who read it.

Whether or not your website is selling something or just
providing information to share with others you want to
keep in mind that you are actually writing ad copy and 
it's important to use good copywriting techniques to get
your message read completely by others.

(1)
Make it LASER TARGETED. Be specific. Writing ad
copy for internet marketing is all about painting a
broad brush stroke of information with enticing details
layered within the content of the overall message. Not
everyone who starts reading will finish so what you want
to do is get the folks who are very interested in what you
have to offer, to read through and finish what you have
written and then click through to the splash, info or sales
page that you want them to go to.

(2)
MIND CATCHING Headline. The single miost important
sentence for your ad. If you can't capture your readers
attention on the first line they'll never read the rest of
your ad. How can you do this? Create curiosity that
compels the viewer to read on.

(3)
Tell the person about the BENEFITS. What's in it for
him/her. Is it going to solve their problem. Write as if
you're talking to only one person because in fact you're
only trying to get the attention of one person at a time
no matter what form of mass communication you're using.

If you want to get the most from your ad you should
always try to make the reader feel that they can easily
use your product after they get it. If you say it can be
difficult or hard you'll lose a lot of people.

People want to avoid pain or loss and/or feel like they
have gained what they want or have gotten closer to
achieving something by using your product.
 
Remember this - your ad is designed to do only one
thing, to convince the reader to take action and click
on the link you've provided so they can learn more.

If you use the formula above you'll surely get more
potential click throughs and sales.

------------
Copyright 2008 cashway.com
Free internet marketing tips, downloads and more.
http://www.cashway.com/


 

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4.) HOT BIZ*TIP
_____________________
 

Airport Security

You've talked about laptops going through airport security before, but what about other electronic devices, such as flash drives and CDs? Can those be damaged when going through the security line?

With Christmas and New Year's right around the corner, I'm sure a lot of you will be traveling via airplane to go visit your family and friends. And along with everything else, you'll probably be taking certain devices, such as your digital camera, cell phone, MP3 player or even possibly a flash drive. No matter what you take with you, it's vital to know what you need to do to keep all of those things safe while you travel. Keep reading for some helpful suggestions!

The biggest concern when it comes to traveling with your electronic devices is the airport security line. It's always been a fear that when you send your media through the X-ray machine, everything you have saved will be erased or damaged. For example, if you send your digital camera through, will all of the pictures you have saved be demolished? Or, how about your MP3 player or iPod? Will all of your songs be erased with one quick swipe? It's scary to think about that happening, but luckily, it rarely does.

Fortunately, most airports think about that kind of thing beforehand. Airport X-ray machines actually emit an electromagnetic energy, which is not magnetic at all. Therefore, they cannot damage or destroy any electrical equipment. This goes for laptops, CDs, DVDs, PDAs, memory cards, floppy disks, flash drives, external hard drives, MP3 players, iPods, digital cameras, cell phones and just about anything else you can think of. So, just to make sure we're clear, let's go over all of those in a little more detail. Here we go!

The metal detector that you walk through is a different story. Metal detectors can sometimes damage electronic devices, so you'll want to make sure you don't try to carry any sensitive device through one.

-

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
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Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

 

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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