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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

The OnLine Exchange has DRASTICALLY SLASHED prices on ALL
AD Packages!  This is for a limited time only.  Your a.d can be placed as early
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Now is the time many entrepreneurs are strategizing their advertising campaigns for
the height of season.  Get a few steps ahead of the game and start working on your
holiday campaigns.  It is NOT too LATE.

Please be advised that this being the height of season, The OnLine Exchange
does send out more SpotLight Publications than normal. This is not to overwhelm
you with offers. The purpose is to give you more opportunity to increase your
business by extending more offers to increase profit potential.
The SpotLight publications is to HELP you. Do NOT delete them. Read them.
These are your fellow subscribers and we all want to support them. You never
know where the BIG BUCKS can be found.  It may be in a Spotlight Publication.

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 9 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.
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If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Analyzing Traffic to Your Website

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Figuring out traffic statistics is a necessary part of your marketing responsibilities if you want to succeed online. It's an obvious course of action but one that many webmasters fail to act upon. Taking advantage of other people's neglect will help you dominate the competition.

There really isn't any excuse not to be proactive in evaluating the amount of traffic your are receiving, what target audience is visiting and what areas of concern you need to improve to ensure you are bringing in the right people.  This also helps you work on getting more quality traffic.

Here are 3 tips that will help you understand the criteria for analyzing website traffic.

Tip#1: begin by examining the most basic data which would be the average visitors to your site on a daily, weekly, and monthly basis. These figures amount to the most precise measure of your site's activity. It would show on the surface the more traffic recorded the better you can assume your website is doing, but that is a mistaken perception. You must also look at the actions of your visitors once they visit your site to accurately determine the effectiveness of your website.

Tip#2: determine how long on average your visitors spend on your site and if they are spending a relatively short time while visiting, it usually indicates an underlying issue. Then the challenge is to figure out what that issue is. Making the slightest change to your campaign or site's structure could do wonders. It could be that your keywords are targeting the wrong type of visitors, or your graphics are baffling and/or daunting which is causing the visitor to exit hastily. You would be surprised what some minor touches can do to enhance your visitor's experience at your website.

Tip#3: do not get hung up on how many "hits" your site receives. This can often mislead site owners to believe that if they have a good amount of hits they can consider those numbers a success which is very far from the truth. Quality traffic is much more important than a bunch of hits to your site. Hits simply means the amount of information requests received by the server. It's much more productive to measure the amount of visitors that visit your website and the actions they are taking when they are there.

Web traffic stats can help you determine your site's effective and ineffective areas and after you have analyzed your visitor statistics you can take action accordingly by taking advantage of what is working and improving or removing what is not. Some competitors are way ahead of the curve because they are always analyzing website traffic statistics and subsequently integrating techniques helping them leave their competition in the dust.





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4.) BIZ*TECH SAVVY SOLUTIONS
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Send it Quick!

Using MS Outlook? Prefer keyboard shortcuts to the mouse? If so, try these:

Ctrl + F to forward a selected e-mail.
Ctrl + R to reply to a selected e-mail.
Ctrl + Shift + R to reply to all for a selected e-mail.

Once you're in the e-mail, you can use the Tab key to move through the e-mail and Shift + Tab to back up through the e-mail.

Instead of using the Send command either in a menu or as a button,  try Ctrl + Enter!  Zip, your e-mail is gone!

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Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
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Subscribe at: http://adv-marketing.com/business/subscribe2.htm 
 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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