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1.) A WORD FROM THE "EDITOR"
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2.) HEADLINE ARTICLE
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Facing the Brutal Facts
By Kevin Lawrence

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No matter how well organized or successful a business is, there is always at least one major situation that ties up a huge amount of the leader’s energy and attention – and until the leader commits to conquering (instead of patching) the core issues, the company can’t advance to the next level.

More often than not, the biggest knots in a business result from one of two personnel issues:
1. A key person, usually a loyal, long-term employee, needs to undergo a significant change (in their role, work style, or skill set) or leave the company entirely; or
2. The entrepreneur or leader needs to change or evolve their role in the company.

Until this core knot is resolved, both the company and the people involved are handicapped in their performance. They can limp along for a while, but if the situation remains unresolved, momentum is lost and morale goes through the floor.

“Peter” had built a successful retail business with multiple locations and tremendous growth potential, and he was a natural at developing the business… but he was stuck.

Although Peter was poised to take the next step in business development, he was tremendously frustrated that the business wasn’t operating according to his standards. Terrified that expansion would lead to collapse, he was holding himself and the company back – and growing more frustrated by the day. The harder he pushed to resolve the operational issues, the more frustrated and angry he became.

To make matters worse, because the top tier of the company was not performing as it should, the managers were ineffective as well. The worse they performed, the heavier Peter’s job became. The cycle was brutal for everyone. By the time he reached out to a business coach, he was really struggling and ready to walk away from his business.

It’s not that Peter was a weak or ineffective leader. In fact, he was a natural leader – a driven, competitive person with tremendous talent to build and develop a business. But his time and attention were wasted on hiring, training, and marketing – a role did not suit his nature at all.

When Peter’s frustration finally reached the breaking point; it became clear that he had to hand those responsibilities to someone who was better suited for that role. As soon as he faced this fact, he realized that one of his managers was ripe for this opportunity and eager to take it on. He hired his first Chief Operations Officer that evening.

In the months that followed, the company reached a new level of efficiency and Peter grew progressively happier. Many issues that bothered him for years have either been completely resolved or are on the road to resolution, and Peter is thrilled to be focused on the next stage of expansion.

This situation is not at all uncommon. There is usually one critical decision or action that would free up the leader(s) and the company to progress at an exponential rate, but people often go for years without facing it.

We can usually trace this back to a “story” the leader is telling him- or herself, one that leads to tolerating the situation instead of changing it. Often it sounds something like:
       “My business is making lots of money; I’ve got a great life… why should I be upset that I don’t like my work?”
       “I’m good at this so I should just push through it, even though I hate this kind of work.”
         “I don’t know how to fix this situation, so I’ll leave it for a bit and see what happens.”
          “I’m not the problem… it’s the idiots I work with!”

If any of these sound familiar, you’re painting yourself in a corner with a limiting thought process. It doesn’t matter which story you’re telling yourself; they all lead to the same stunted place.

These internal dialogues trap us in a circular thought pattern. The more we tolerate or patch the problem, the bigger it gets. Why? Because tolerating leads to more tolerating. And mitigating. And sidestepping.

Tolerating is like wearing mental blinders; there’s no free attention to see or create solutions. We’re so busy saying, “The sky is falling!” and searching for the quick-fix kit that we don’t think to design a hard hat or move indoors.

Eventually we end up hating the business, driving it into the ground, or selling it.

The only way to remove the blinders is to commit to finding permanent solutions.
     Instead of saying: “My business is making a lot of money; I’ve got a great life… why should I be upset that I don’t like my work?”
     Start saying, “This is MY business; how can it be designed in a way that really works for me?”
     Instead of: “These people are idiots!”
     Start asking, “How can I build an ‘A’ quality team that keeps me motivated and engaged, and my business moving forward?”
One mindset leads to tolerating; the other leads to upgrading the company. The only difference is what you’re committing to.

In the end, the only reason companies get stuck is because they choose to tolerate or ignore problems instead of committing to finding a way to resolve or eliminate them.

Using the pain of a situation to motivate you toward a permanent solution is true leadership. Strong leaders know their job is to spot the roadblocks and commit to resolving them – even when they don’t know the answer. Without that mindset, nothing really changes. But when you step up to be a true leader, it forces you to be creative, and the answers do come.

There’s only one story worth telling yourself, and it starts like this: “How I want it to be is….” When you get clear on what you really want, that closed loop of limitation beaks open and creative solutions appear, often out of left field. Possibilities are born. Movement begins and progress can be made. Soon the solution or decision you need to make, the path forward, becomes crystal clear.


Take Action: Leverage the Gift of Frustration

Look at things that frustrate you and your company as perfect gifts. Problems give you ideal feedback on how to optimize your business. There’s no need to hire a research firm to find the problems – the frustration is telling you for free.
Here’s how to leverage it:
1. Think about your single biggest frustration in your business. What is it and why is it still a frustration?
2. Now, how would you like things to be instead?
3. What decision or action would unlock this situation and allow you to make dramatic progress?
4. What actions will you take this week?

When we admit to ourselves and articulate to others what we really want, then we can shift from dwelling on problems to implementing solutions that give us the ideal situation.


Kevin Lawrence is an expert at helping entrepreneurs and business leaders achieve breakthrough results through strategic business development. As a business coach, he helps leaders overcome major obstacles, deal with tough decisions and build higher-caliber teams to increase revenue, profitability and productivity. With more than a decade of experience with hundreds of entrepreneurs and business leaders across Canada, the USA and the Middle East, Kevin has a solid reputation as an agent of change. http://www.coachkevin.com

 

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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week~ Ice Ball
What's for Dinner?~ Enchilada Casserole
Just for You~ Skin Softening Bath
Site of the Week~ NASA

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

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This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Postcard E-mail S*cam

Those e-mails are part of a scam that is going around these days. It's going by the name of the "Postcard Scam," but there are various versions of it that may have found its way to your e-mail Inbox. Let's take a look at it and see what it's all about.

If you receive one of these e-mails in your Inbox, the subject will say something like "You've received a postcard from a family member" or something similar to that. There have also been some that say something about an e-card, a greeting or even one specifying a special holiday (like the Fourth of July, for example). The senders of this scam have also varied. These spam e-mails have come from Hallmark, Greetings123, eCards, GreetingCards.com and more.

If you open the e-mail, it will tell you that you've been sent a postcard and there will be a link you can click on to go and preview it. But, if you click on that link, you're putting yourself at risk for a potential virus or malware infestation. Once you click on the link, the scammers know your address is a real one and they can start sending you malicious material at any time. So, although these e-mails look tempting, don't click on that link!

If it says it comes from someone you know, it is most likely legit. But, be extra careful not to fall for this trick. Like I always say, if the e-mail looks suspicious, just delete it as fast as you can. It's better to be safe than sorry, don't you think?!

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
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Pembroke Pines, FL 33026
support@marketingtrendz.com

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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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