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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

Hello Subscribers,

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Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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The Profit Power of Relationship Selling
By Dan Lok

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One very common, and profit killing, mistake I often see concerns perspective. What many marketers don’t understand is they’re NOT selling products and services. They are selling themselves. Understand and accept that and you’ll see a huge difference in your business success.

What’s probably the #1 issue prospective customers have with online businesses?

If you guessed, trust, then you’d be 100% correct!

People are highly skeptical and mistrustful of just about everything. They believe along the lines of if it sounds too good to be true, it probably is. Or… the simple fear of being scammed or taken for their money. Of course lots of people are wary about identify theft, too.

And all those issues can make it very hard to sell anything.

One solution lies in learning to effectively sell your self.

We all look for someone we feel can be trusted. How many times have you gone out and bought something because a friend said it was good? We all do that every day. That's why referral business is so powerful.

There’s nothing worth more than somebody telling another person about a new restaurant and it was the best food they ever ate. You don't think the person they told is going to try it at least just once?

And think about it, it didn't cost that restaurant one dollar of advertising. Just a happy customer telling a friend. That’s trust!

Granted, online it's a little harder. You’re dealing with people you don't know. So the element of trust isn’t there, yet. You can recommend the greatest product to them all day long, but without the element of trust, you’ll have little chance to make the sale.

So this is where you have to use some brain power to earn that trust. To do that, you have to first sell your self as someone who’s trustworthy. There are many ways you can do this.

The one thing you must realize is you should NOT bring up anything to do with sales too early in your marketing relationship. Don't give them the link to your product to buy it, no matter what you've put in your initial contact with them. You have to make them want you to send them more info. You have to make them write back to you and tell you how much they appreciated your honesty. Once you have their interest, then you can start to send them your offer or offers.

With selling Internet marketing products, most people get involved in programs hoping for that big score. The problem is, most people have no idea how to promote their program and don't know how to go about getting that information.

As a result, they are left out on their own to fend for themselves and ultimately, as what happens 95% of the time, they fail. It's not because they didn't put in an honest effort, though there are some who don't do that, but it's because they just didn't have the right guidance.

This is where you come in.

When you approach somebody you want to approach them as an expert in your area the best you can without being less than honest. The first thing you want to do is explain the program to them in complete detail. Many people don't want to do this because they’re afraid that they'll be giving away too many secrets.

The truth is… there is so much to learn about any one area that it would be impossible to teach someone everything. Advertising techniques alone can take years to learn. So don't worry about this. Approach the person that you have knowledge. Make them understand that you know what you're talking about and more importantly that you know what you're doing.

Consistently provide high quality information. Make them aware that you’re there to help them, and in time you’ll gain their trust. Then you can enjoy the fruits of your labors.


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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week~ Camp-Out
What's for Dinner?~ Creamy Chicken Lasagna
Just for You~ Ending Sibling Fights
Site of the Week~ Math Puzzles & Games

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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 Fix Those Scratches

If you have a CD (or DVD) collection,  at least one of them is most likely scratched. While CDs are very durable, sometimes, they can get scratched

Well there's a way that you can easily fix those scratches.  The number one best thing to try is a good cleaning. You can run warm water or rubbing alcohol over the CD to clean it. When you're done, just shake the excess liquid off and be sure to let the CD air dry.

If that doesn't work, you may want to try polishing the CD. Polishing can sometimes repair a scratch by making it more shallow. The best thing to use is, believe it or not, toothpaste (especially toothpaste with baking soda). Just apply a small amount to a piece of cloth and gently polish the whole CD. You can then rinse the disc with warm water and let it dry. Another common fix is to just burn a copy of the CD to make a brand new one. Your software may be able to read the CD well enough to make a good copy. Whatever you do to fix your scratched CDs, you now know that you have a lot of options.

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Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
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Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE ADVERTISING & RESOURCES

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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