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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

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Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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A Practical Method To Selling Customers What They Want
By Abe Cherian

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Almost all of the marketing and referrals we see is based
on a numbers list of what you think prospective customers
should care about. This is probably why no one responds.
Just in case you can't figure out why the numbers game
creates no curiosity, and therefore no response in most
cases, is due to poor ads and not targeting your market.

Thinking about how you promote your business is the first
and foremost objective you should be doing. You must get
rid of the illusion that your products, services, or
company, or self, are so good that people will be compelled
to read about them. The fact of the matter is that no one
cares.

It is still a mystery to why we are all trained to believe
that, because we think we have such wonderful ideas, and
the "best company," and so forth, that everyone is
concerned. Anyone who has tried to impress someone with
bragging knows that is one of the fastest ways to turn
people off.

Try walking up to a complete total stranger and start the
conversation with, "Hi. I just wanted you to know that my
company has the best track record over the last three
centuries, and that we offer more services than anyone
else. As a matter of fact, I have been in the business for
three decades, and have won every award my company has How
about pulling your checkbook out, and writing me a check
for this product".

After the person brushed you off, you might have wondered
what went wrong. Is that the kind of phrase that gets
people to buy? Could it really be that no one wants your
company's products or services? Is it possible that your
interrupting someone with your pitch was unwelcomed? Can't
this person see how important it is to have a proper
representative? What other company could possibly help
people as much as I can?

Not hardly. It might just be your fault. You see, there
isn't any law that states that people must think about you,
and they won't until they are ready to. So why does
everyone send mail, or make calls, or send emails, or run
ads that assume prospective customers have been waiting for
your pitch? Because that's what you have been taught to
believe. For example, have you ever sent out postcards for
your product or service that said something like this
exterminator said:

(Dear Resident, Owning a home is a mixed blessing. It's
probably your greatest asset... and your greatest expense.
As an experienced exterminator, I can help protect your
home's valuable wood and foundations with professional
exterminator treatments. With my services, you'll feel more
comfortable living in the house you own...)

These types of marketing pieces are not affective. Here's
why. Because you are assuming that your prospective
customers care. Because you are assuming they think like
you. Because you are saying nothing different. Because you
are bragging about yourself without displaying any empathy.
Because you are not attracting attention. Because you are
stimulating zero curiosity or interest. Because you are
trying to convince people of something they don't believe.

If you are interested in getting responses, you might want
to try to understand what it is that your prospective
customers do think about. Try to get a real handle on what
they feel and what they want.


Abe Cherian is the founder of Multiple Stream Media,
a company that helps online businesses find new
prospects and clients, who are anxious to grow
their business fast, and without spending a fortune
in marketing and automation.
http://www.multiplestreammktg.com.

Web's #1 site to find "free resources to Plan, Build,
Market, and Maintain your website":
http://www.multiplestreammktg.com/resources.html
 

 

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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week~ CLEAN Painting for Kids
What's for Dinner?~ Corn Dogs
Just for You~ Working From Home? Get Up and Get Out!
Site of the Week~ Safety Comes First

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Making a Point

I am referring to a system restore point.and yes, you should make one! I know I mentioned this a few weeks ago, but I've been getting several e-mails about it lately and besides that, it's just a very important topic. I figured now would be a good time to go over it again. So, if you've never done this before, let's do it!

In Windows XP, there is a feature called the System Restore. What it does is revert your computer back to a previous time; back before you made a big mistake on your computer or before somethingt messed a lot of things up. It's like a button that you can push to get your computer back to the way it was beforehand. To do this, go to Start, All Programs, Accessories, System Tools, System Restore.

Now, XP does automatically create restore points for some situations, but it's best to make them yourself also, just in case. Check the button next to "Create a restore point" and click Next. Then you just need to type in a description for your point. It could be anything from an installation to an update and so on. Just use a few common words so you and your computer can recognize it. When you're done, click Create and you'll be all set. The date and time will be added to your restore point, so your computer will have all the information it needs to get your computer back to normal.

---

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE ADVERTISING & RESOURCES

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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