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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Please note, We are STILL in the height of season in
online businesses.  It is imperative to book your ad packages as
soon as possible in order to take full advantage of the rising
traffic this time of year.  The OnLine Exchange offers a variety
of ad packages including 3 month packages.
Please do not sit around waiting for last minute a.dvertising.
Now is the time to get your ad campaign in gear!

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of April, I noticed that 
we have Classified a*d and Top Sponsor a*d availability for this
coming Thursday. 

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Mission Impossible? 3 Crucial Points to Keep in Mind Before
Writing Your Sales Message

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Keep this checklist at your elbow and read it before you
type even a key of sales copy. Here's what you need to
know:

1. Most prospects will never read your entire sales message
from beginning to end: Instead, they will scan the parts
that interest them and skip the rest.

Your Mission: Stop your prospects in their tracks, and make
them want to actually READ your sales message

How to Do This: Your scanning audience will automatically
find their attention drawn to your bolded subheads, which
you will include in appropriate places throughout your
sales message.

(Or frequent paragraph breaks, numbers, and colons to
indicate the major points - like I'm doing in this article)

When your skimming audience reads each subhead or major
point they should be able to understand your entire sales
message. And the interesting part is, if your subheads are
compelling enough, they will convert your skimmers into
readers, who will want to read the rest of your message.

Problem solved.

2. Most prospects think "so what?" to everything you say:
They are highly skeptical about any of your claims.

Your job: Provide a preponderance of proof

How to Do This: Provide overwhelming PROOF with all of your
claims. This means using short, specific, and spicy
testimonials. And try to have one testimonial per benefit
that you are presenting. This will ensure that your claims
are as good as gold, not empty and hollow.

Make sure that everything you say is PROVEN through
supporting evidence. If you can't prove it, leave it out.
You'll come across like a snake oil salesman.

When you can base all your facts on cold, hard proof you
gain credibility and trust with your prospects.

Problem solved.

3. Most prospects (if not all of them) are LOATHE to act,
let alone get out their credit cards to buy from you.

Your job: Make them act immediately

How to Do This: Give them REAL reasons why they need to
act on this NOW. You can accomplish this by using scarcity,
takeaway selling, and deadlines to create URGENCY within
your prospects.

Please don't try and use fake scarcity tactics like the
stupid countdown clock that you see on so many websites.
People are all too aware of that trick, and will think less
of you for trying to pull one over on them. Instead, use
legitimate reasons like limited amount of personal coaching
spaces, genuine deadlines that you STICK to, and a limited
amount of free bonuses for the first X number of people to
buy from you.

The sale happens in a prospect's mind when you can create
more value for your product or service than the amount of
money you are charging for it. If you add that the price,
the bonuses, or the time frame is limited, you WILL get
your prospects to act.

And... mission accomplished.


Creating your own profitable online business can be
stressful, time consuming, and full of headaches. But it
doesn't have to anymore. Leo Lucianis urges you to Check
out the free Internet Marketing blog by James Lee at:
http://www.OnlineBusinessFreedom.com





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3.) INTERACTIVE CLASSIFIEDS
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4.) BIZ*TECH SAVVY SOLUTIONS
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Secure and Manage Your Passwords
by Syd Tash

Most everyone who surfs the Net eventually signs up for Web mail and a bunch of other services and programs.  That means, of course, a legion of login names and passwords to remember. Coming up with good and secure passwords is a bit of a job that we have discussed before.  Remembering them and keeping them safe can be a job and a half!

Let us review what a secure password actually is.  It should be six to ten characters in length, including a mix of upper and lower case, punctuation and numbers, if permitted.  Here is an example:  Pa9!*x5.  I avoid zero and one, and the letters o and l and I, to prevent confusion.  Do not use your name, phone number, dog’s name, favorite restaurant, nearby landmark, or in fact any recognizable word.  Some people use PassWOrd (or the like) as their password.  Bad idea.

Of course, the harder your password is to guess, the harder it is to remember, and the more likely you are to find yourself tearing your hair out.  So, first of all, let’s go to a site that will generate a set of three random passwords for us.  Go here - https://www.grc.com/passwords.htm.  You will get a 64 character string suitable for use as a key or passphrase in your wireless router, as well as two 63-character passwords.  Take a 6 – 10 character portion of the second or third examples to create a strong password.

Next, go to RoboForm at: http://www.roboform.com/ to find a great password manager. Download and install the free version, which should be sufficient for most users, at least at first.  Now when you go to one of your password-protected sites, RoboForm will ask you if you want to save your login info as a Passcard.  Say Yes. The next time you go to that site, RoboForm will autofill the login fields for you.  So you only have to remember one master password, to launch RoboForm.  Make it a good strong one, and keep it hidden and safe.

Obviously, if someone gets this master password, they will have access to your, errr, … everything.  So never leave your PC unattended while RoboForm is running.

RoboForm has many other features you can play with.  There is a password generator and a secure area for important notes and information.  RoboForm2Go can be installed on a memory stick or USB drive, which is great when using public or shared computers. When the USB drive is removed, no trace of RoboForm should remain on the computer.  You can even set up one-click procedures to launch your browser, go to a particular login page, fill the ID and password fields and log in.  Now that’s my idea of helpful technology.

-----

Syd Tash is a noted computer security consultant and author of
How to Protect Your Computer Online.  He has been keeping
Internet surfers safe and secure since the last century.  Find out
how he does it; protect your own computer with five layers of
protection right here: =>  http://mypcsecuritysite.com

 

 

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 18,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $30
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L-I-M-I-T-E-D TIME ONLY....
http://www.online-exchange.com/advertise

 

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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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