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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Please note, We are STILL in the height of season in
online businesses.  It is imperative to book your ad packages as
soon as possible in order to take full advantage of the rising
traffic this time of year.  The OnLine Exchange offers a variety
of ad packages including 3 month packages.
Please do not sit around waiting for last minute a.dvertising.
Now is the time to get your ad campaign in gear!

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of April, I noticed that 
we have Classified a*d and Top Sponsor a*d availability for this
coming Thursday. 

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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3 Marketing Strategies Most Businesses Never Think About
By Dan Lok

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Have you ever sat down and wondered how you can build the core strength of your business? You’re in business to make money. We all are. But step away from images of cash and fat bank accounts for a moment.

Today you’ll learn 3 serious strategies you can start implementing right away. And if you do it… you’ll discover a LOT about your business, your customers, and you’ll have a clear path.

Business Building Strategy #1:  Talk to your customers

Effective marketing begins with knowing about your customers. And there’s NO better way than to simply talk to them. I don’t mean just put up a blog, post some comments and see who replies.

I’ve seen way too many established marketers who either don’t interact, or do it very minimally, with their established and potential customers.

If you’ve successfully branded your self, or want to, then realize that people just don’t want to buy from you… they want YOU! So give them what they want and in return you’ll get what you want.

People really do want to tell you what they’re thinking, or what they want.

There are so many questions you can ask them. Ask them about your business, how you’re doing with products, your customer service, how could you make a product better, did it satisfy their needs, if not… why not, on and on and on. Ask them about their problems, their buying experience with you.

You see? It’s so simple.

You can learn SO much from your customers and potential customers. And they’ll become even more valuable to you. And…

Do not forget to listen!

Business Building Strategy #2:  Organize your customers

You never market to “the general public.” Got that?

It all depends on your market. But who makes up your market? You have men, women, teenagers, adults, younger and older adults, race and ethnicity, geographic location, income, etc. And they ALL respond in different ways to your marketing approaches.

So you need to organize your target market into related groups. Then you learn the most effective way to communicate with them. At that point you can refine your marketing to each group based on what works best. You can buy this kind of research, or start doing your very own testing. It’ll be priceless testing.

You can organize your market according to behaviors. Usually you will look at a particular market group and divide them into practical categories. For example, younger adults who are in college. Teenagers planning to attend college. Older adults by professional status, hobbies, buying habits between men and women.

It really depends on what you’re marketing that will determine how you want to organize your overall target market.

Business Building Strategy #3:  Business and product positioning

Very simply your business/product positioning determines how your target market thinks about you compared to your competition. Think about all the adjectives businesses use to describe how great or unique their product, business, or service is.

You have the cheapest, least expensive, the freshest, the most exciting, the most athletic, the classiest, the most masculine, or the most feminine. You need to subtly, or not so subtly, compare what you offer in relation to the alternatives.

And you have to do it in a way that makes yours standout from the marketing roar.

There are several considerations when you’re talking about positioning.

It’s typically based on benefits or removing barriers. One effective way to find out what benefits your market is looking for is to simply ask them. But we’ve covered that. So there is just ONE benefit of talking to your customers, or potential customers. And you must realize this… what you think the benefits are might be different from what is matters to your customers!

So there you have it.

The first place to start thinking about is your target market. Do some serious thinking and figure out EXACTLY who your market is. Then you know what needs to be done.

A former college dropout, Dan "The Man" Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Discover how you can maximize your website profits in minimum time. For a limited time, you can test-drive Dan's Insiders Club for 30-days Risk-Free and get $1,165 dollars worth of bonus gifts. Rush cover to:

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4.) BIZ*TECH SAVVY SOLUTIONS
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Set Permissions & Secure Your Files
by Syd Tash

 I usually write about safety and security on the Internet. Security starts with your own computer, especially if you share your PC with other family members or co-workers.  In that case, you probably want to keep prying eyes out of your files and information.  You can easily do this by setting up individual accounts for each user, and even password-protecting them. Click Start, Control Panel, User Accounts.

But there is another tool in Windows XP which allows you to regulate who can open, edit or execute a file or program. Reboot your computer into Safe Mode by pressing F8 repeatedly (or Esc on some computers) as soon as Windows starts loading. If you have difficulty getting into Safe Mode, use msconfig.

Click Start, Run, type  msconfig  into the box and click OK. Click the BOOT.INI tab and click the checkbox next to /SAFEBOOT.  Select MINIMAL if you are NOT on a network.  Click Apply, OK or Close, and restart your computer.

Click your Administrator or main account.  If some of your files and folders seem to be missing in action, reboot and click on another Administrator account.  Once in Windows, highlight a file or application by sliding your mouse over it, and right-click it.  Click Permissions, Security tab, or click Properties, Security tab.

We have finally arrived at the main event.  You will now see a box, divided into two parts.  The upper part shows a list of users, and the bottom section gives the permissions you can specify for each user.  Just highlight a user in the top half, and set the permissions for that user for the current file, folder or application, in the bottom half.  Try this with different files.  Boot up normally in Windows, to see how the files and accounts are affected.

This procedure can be very useful if you have a lot of visitors to your house who use your computer without so much as a by-your-leave, like around Christmas time.  Final note:  if you used the msconfig utility above to get into Safe Mode, do not forget to go back and change the settings back to normal bootup.

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Syd Tash is a noted computer security consultant and author of
How to Protect Your Computer Online.  He has been keeping
Internet surfers safe and secure since the last century.  Find out
how he does it; protect your own computer with five layers of
protection right here: =>  http://mypcsecuritysite.com

 

 

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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