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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Please note, We are STILL in the height of season in
online businesses.  It is imperative to book your ad packages as
soon as possible in order to take full advantage of the rising
traffic this time of year.  The OnLine Exchange offers a variety
of ad packages including 3 month packages.
Please do not sit around waiting for last minute a.dvertising.
Now is the time to get your ad campaign in gear!

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of March, I noticed that 
we have Classified a*d and Top Sponsor a*d availability for this
coming Thursday. 

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Search Engine Optimization Checklist:
How to Get Top Rankings in Google Search Results for F.REE
by Derek Gehl

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Do you want to discover top search engine optimization strategies so you can get top rankings in Google, Yahoo and MSN search results for free?

 

Of course you do!

 

According to Marketing Sherpa, almost 134 million people in the U.S. regularly use search engines when looking for information online. And of that number, 63% look ONLY at the first page of results -- at most!

 

In fact, almost 25% of all American searchers look only at the first few listings and completely ignore the rest.

 

So How Do You Get Your Website in the Top Listings?

 

Search engine optimization (SEO) is the umbrella term for all the different strategies you can use to try to earn top rankings in the listings of the free search engines like Google and Yahoo. These are called "organic" or "natural" listings.

 

To make SEO work for you, it's important to pay close attention to how search engine spiders index or list web sites, and then use that information to direct the way you want the search engines to index YOUR web site.

 

When you're just getting started with SEO, it can seem a little overwhelming to know where to begin.

 

Top Key Search Engine Optimization Strategies You Should Begin With

 

- Find the hottest keywords for your market/website: Choose effective keywords. This MUST be the starting point for any and all SEO efforts. You're better off to go with "long-tail" keyword phrases that answer a specific question instead of general terms, e.g., "wash big longhaired dog" rather than "dog shampoo."

 

- Plug keywords into the right locations in your copy and code: Give the search engines the information they need in all the right places. Your website is full of "hotspots" the spiders check regularly for keywords. In your code you'll want to put your main keywords for each page in the:

 

* Title tag
* Heading and subhead tags (H1, H2, etc.)
* Meta description
* Image tags
* Alt text

 

And if at all possible, have a keyword-rich URL too!

 

- Always ensure that your content relates to the keywords you're using: If you sprinkle keywords like "guaranteed weight loss" throughout your website, but your site sells shoes, you definitely won't be helping yourself.

 

Even if your keywords are all over the site, the search engines won't rank you for those words because the rest of the content on the site has nothing to do with the subject. If you offer a number of products, try creating different keyword-rich pages for specific items you have for sale.

 

- Keep the "spiders" coming back with frequent new or updated content: The more fresh and relevant content search engine spiders find, the higher the spiders are likely to rank your site.                                        How do you keep them interested?

 

Keep all the copy on your pages current, including any changes or updates to your business or products. Make sure to archive any newsletters or bulletins you send out on your site.

 

For even more "spider food", try starting a blog or forum on your website to keep traffic heading back for daily updates and discussion.
 
- Collect links from other sites that are considered reputable and relevant: Search engines love natural, relevant inbound links. If you really want to improve your results, you'll want to avoid "link farms" and bought links. Focus your strategy on politely requesting one-way links from sites with high natural ranking in the search engines.

 

Distributing free articles and press releases is also a great way of gaining quality inbound links to your site. Services like PR Leads Article Marketing Experts will help you build link popularity and simultaneously get you more targeted traffic, leads and sales.

 

And don't forget the power of social networking! By taking part in online communities or uploading your videos to sites like YouTube, you can not only drive new traffic to your website, you can get new sites linking to yours.

 

- Use a sitemap to boost your ranking in Google, Yahoo, AND Windows Live Search: Sitemaps help the spiders find their way through all your pages.

 

And with the new sitemaps formatting protocol, these three search titans are giving website owners more clues than ever before on how to help the spiders index their sites.

 

SEO should be at the core of your overall Internet marketing strategy. It's one of the most inexpensive and effective approaches available to you. In fact, much of what you can do to optimize your web site for the organic search engines is totally FREE. And, there are many more search engine optimization strategies you can learn and apply to get top search engine rankings in Google, Yahoo and MSN!

 

Derek Gehl educates over 1.8 million Internet business owners per month on how to create incomes of  $100,000 to $2.5 MILLION or more per year online using free or little-cost search engine optimization strategies.. Now you can discover the proven strategies Derek uses to Quickly, Easily And Automatically make $10.42 for every $1 he invests in online marketing! Get it now at: http://www.marketingtips.com/tipsltr.

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4.) BIZ*TECH SAVVY SOLUTIONS
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Complete Delete

When you delete a file from your computer do you send it to the Recycle Bin and then empty that? Do you then think that took care of it for you? Depending on the Recycle Bin to remove the data from your computer "for good" is a popular misconception.

In all actuality, when you delete a file from your computer, your system recognizes that there is some open space, but the file is still on your hard drive. You see, your computer will mark the space as "available," but until Windows decides to reuse that space, the file is still in there. Along with that, it's hard to tell when Windows will cover up that space, so the information you wanted removed could linger around for quite some time.

There are utility tools, that you can use to get the job done and there just so happens to be several available on the Internet today. There are various different kinds, depending on how much deleting you're going to be doing. Some of the more popular shredders are ShredIt, Wipe & Delete and File Shredder 2000.

Whenever there is a crime scene investigation, one of the first things the investigators take is the computers. Why? Because most people don’t realize you can “undelete” a file that you might think is gone. If you have any type of information on your computer that would not like to share with others, this is a smart move.

-----

Syd Tash is a noted computer security consultant and author of
How to Protect Your Computer Online.  He has been keeping
Internet surfers safe and secure since the last century.  Find out
how he does it; protect your own computer with five layers of
protection right here: =>  http://mypcsecuritysite.com

 

 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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