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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

Hello Subscribers,

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2.) HEADLINE ARTICLE
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Direct Mail Secrets for Insane Email List Profits
By Dan Lok

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Backend marketing to your list can be extremely powerful when firing on all cylinders. You need to make the best, highest quality offers you can. And the best way to ‘be able’ to achieve that is by optimizing your list marketing for optimum conversions. Here’s how you do that…

What you want to do is something called, list segmentation. This is simply dividing your list into smaller groups according to certain criteria. We’ll get to that in a moment. After segmenting your list, you’ll be able to specialize your product offers to each segment.

This is extremely powerful and done right… it’ll skyrocket your conversions and profits. Lets continue…

The principle behind segmenting is targeting your offers based on customer needs, desires, and buying power. The end result will be promoting offers to people who’ll be more likely to buy.

Quite simple and elegant!

You’ll also achieve higher customer satisfaction. Why? If a business does NO segmentation, then every single subscriber receives the same message. Right?

I cannot count the number of times I’ve been annoyed with receiving an email offer for something I’ve already purchased! Ever happened to you? I bet it has.
And it’s just plain crazy to market a higher priced offer to subscribers who have NEVER bought anything!

So lets take a look at some ways you can segment your list for higher conversions and increased profits.

One method used by direct response marketers considers 3 main areas.

1. How recent a customer has purchased from you.
2. How often the customer makes a purchase.
3. How much the customer spends.

Now, this subject of list segmentation is very wide and exhaustive. So today we’ll only hit some highlights. But it’ll give you a great start with your own list.
You can segment your list according to how long your subscribers have been with you. There’s some flexibility with this. So you can try something like dividing into the 4 annual quarterly periods.

Your newest subscribers can be golden when treated properly because they’re prime for being converted into paying customers. They’re fresh and looking forward to your ezine or email course. You can make special offers to this group as an introductory marketing campaign. The special offers should be designed to be as attractive as possible. Designed to entice, intrigue, and excite.

Once converted into paying customers, then you’ll segment them accordingly and move on.
Every list has a group that has never bought anything… yet. But do NOT give up on them. They’re still valuable because you can do something that smart marketers always do. TEST!
That’s right. You can send them offers with different price points, marketing messages, etc. Use your business and marketing creativity! Try making them a very low-cost offer. For example… many of you may have seen reports selling for the magical $7 price point. Or…

You can be more direct with them and ask them if they’re happy with your ezine. Solicit some feedback from them. Ask them if they want to remain on your list! Think of a good way to engage them in some way. Why not? You just may convert some into buying customers. Then move them into their own special group.

Now lets talk about, frequency…
How often has someone on your list made a purchase. Look for those who have made more than one purchase. Ideally, you have a good number of them. Then you can divide them into specific number of times they’ve bought.

This is where it gets exciting!

If you have such a segment within your list, then you can design special higher-priced offers to them. But make darn sure these offers are high quality and the higher price is fully justified.
The people in this segment have proven their loyalty. They have shown that they like the products and service they've been getting from you. So this group contains your very best prospects for higher priced offers.

And your conversions for these special offers will reflect the quality of customers in this group.
The third area concerns how much your customers spend with you. So you’ll segment your list according to price point. And hopefully you’ll already have had some bigger ticket sales. If so, here’s what you can do…

Look for your highest price point customers. Then create a special group and these will be your premium subscribers. You have a lot of flexibility with this group because you can design excellent offers exclusively for them. For example…
You can create an exclusive… and pricey… membership service for them. It’s the best form of subscription-based service for obvious reasons. If done smartly and creatively you can really boost your profit levels with a group like this!

So! Have you ever tried looking at your list in this manner? If not, you’re losing out big time! It’s a very simple way to dramatically increase your list marketing conversions. There’s always more to the story, though. But get cracking on your list and see what happens!

A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. If you're ready to take your online business to the next level, go to:  http://www.websiteconversionexpert.com/public/department32.cfm


 

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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Cards
What's for Dinner? - Sausage Spuds
Just for You - What is a Mother?
Site of the Week -  Seussville

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Save That Stuff

How often do you order something online or sign up for something on a Web site? Well, if you're like me, you do it quite often. Almost every Web site you visit either has something you need to register for or they're trying to get you to buy their products. It's certainly not bad if you do this kind of thing, but there are some rules you should make for yourself when you do.

I'm mainly talking about saving the information you accumulate from those transactions. It's best to save all of that for your future records. For example, if you purchase something from a Web site, you usual get a confirmation e-mail. When you get those, you should always save them, just in case you need it for something else. Those e-mails will always contain an order ID number and it's very helpful for us if you have that. The same goes for any other Web site you buy from. Always keep your receipts on hand, because you never know when you'll need to refer back to them.

This also holds true for any items you may sign up for. For instance, if you register with a web site, you have to create a username and password. Make sure you save that information so you never have to worry about forgetting it when you need it. This applies to any Web site that has some sort of registration. The best thing to do is create a folder just for those receipts, confirmations, etc. You can either keep it on your desktop or in your e-mail program. Either way, you should save all of that information each time you get it. It only makes sense.

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Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE ADVERTISING & RESOURCES

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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