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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Please note, We are NOW in the height of season in
online businesses.  It is imperative to book your ad packages as
soon as possible in order to take full advantage of the rising
traffic this time of year.  The OnLine Exchange offers a variety
of ad packages including 3 month packages.
Please do not sit around waiting for last minute a.dvertising.
Now is the time to get your ad campaign in gear!

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of February, I noticed that 
we have Classified a*d availability for this
coming Thursday. Our Solo A.D slots can begin as early as
next week!

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Information Marketing’s Awesome Power
By Dan Lok

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If you’re brand new to doing business on the internet, then you have an excuse for not knowing the sheer power of information marketing. If done right… it’ll make you as much as your heart desires. Among other things, information marketing is scalable.

What does that mean?

Here… say you have a pay-per-click campaign going and you’re selling an ebook, which is information. You’ve done your homework and your campaign is into profit. And you’re spending $10 a day on your clicks. What’s next?

Start selling another product? No, silly. You find ways to kick your existing campaign into high gear. You ‘scale’ it up!

Reinvest… did I say, REINVEST? Yes, put your money back into your campaign and UP the voltage. Buy more clicks. Increase your daily budget. Find new keywords and phrases. Create more PPC campaigns for the same product.

How about taking your winning ads and moving into other search engine PPC marketing areas? How about taking those winning ads and doing some offline marketing like… classified ads! Hey…

Those ads work on humans at G, MSN, and Yahoo. Think they’ll work on humans reading a paper? YES!

Marketing is never-ending. Did you know that? You should do something to market your products every single day. And then…

You do the slightly tired and overused cliché… rinse ‘n repeat!

Yeah! R ‘n R is the operative phrase, here. That’s another thing about information marketing that is SO great. It’s great because there are so many products you can market as an affiliate. And now that you have a successful campaign under your belt, you start another one. R ‘n R, baby!

And if you’re new to all this, here’s a suggestion…

Why not try dipping into affiliate marketing first before trying to create your own product? Just an idea. But here’s why I suggest it.

So much is already done for you! Product? Done. Marketing materials? Usually done and available. Payment processing? Forget about it… done. All you need to do is market it. And it’s a great way to introduce your self to online business. And then?

It’s cool to start thinking about creating your OWN information products. Of course it’s entirely ok and up to you if you want to do that first. What else…

What about pricing for your own information products? Lets talk about that…

You have to think about the problem your info product solves. If it’s something that people want NOW because their problem is so great… so painful, annoying and awful, then your price point can be higher than usual.

But your product MUST deliver! Your products should always be good to high quality. Your product must make good on the promises you make in your sales material. If you have those items together, then test your pricing and find what the market will bear.

What else is so great about marketing information products?

You don’t need a warehouse to store them! Unless you’re selling info delivered via CD’s or DVD’s. Most info marketers like going with downloadable info products. And if you’re starting out, you may want to consider doing that. But again, it’s up to you! If you cut your marketing teeth on downloadable info products, then you can start thinking about serious profits with physical info goods.

Building a list for your products, even as an affiliate, is where your own personal gold lies. And I can show you how to build a list as an affiliate. But that’s another story…

You probably already know that info products delivered as books, CD’s, or DVD’s have a higher perceived value than a downloaded product. And it’s something you should remember and explore because very serious money can be made on the backend.

If you’ve EVER wondered how to break into the lucrative world of information marketing, I’ll tell you several things. First… you absolutely CAN! There’s an entire world of information yet to be sold. Second… I can show you exactly how to get started if you’re new, and I can take your existing business to new heights if you’ve been around a block a few times.


A former college dropout, Dan "The Man" Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Discover how you can maximize your website profits in minimum time. For a limited time, you can test-drive Dan's Insiders Club for 30-days Risk-Free and get $1,165 dollars worth of bonus gifts. Rush cover to:

http://www.websiteconversionexpert.com/testdrive.html





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3.) INTERACTIVE CLASSIFIEDS
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And he's now willing to share this same exact
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4.) BIZ*TECH SAVVY SOLUTIONS
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Keep Windows Updated – Carefully!

As you know, one of the essential steps in protecting your computer is to keep the operating system up to date.  If you have a Windows XP or Vista machine, you must keep it current by visiting the Microsoft Windows Update site once a week or so, or by making the updates automatic.

Operating systems previous to XP – such as Win 95, 98 & Me – are no longer supported by Microsoft, and are becoming dangerous to use on today’s Internet.  If you have one of these, try to update to XP or Vista.

On the second Tuesday of every month, Microsoft releases a bunch of patches, or fixes for Windows.  But emergency fixes can be released at any time, which is why you should check regularly.

But it is important to follow the right procedure. First, you must use the Internet Explorer browser for the update, not another one like Firefox.  Next, never follow a link to the Update page from an email; never try to update your computer starting in an email you received, even (or especially) if it seems to have come from Microsoft.  Why?

Because from time to time, the hackers send out floods of spam emails looking almost exactly like the Windows Update page.  If you click these update buttons, you will get a virus or Trojan infection, which can take over your computer and put it at the complete control of the hacker.  In other words, your PC has become part of a botnet.  And remember that Microsoft never sends out such update notices.

So what is a conscientious surfer to do?  Simple. Click Start, Windows Update, or Start, All Programs, Windows Update, and update your machine.  Download and install all critical updates.  The rest, such as drivers or additional features, are optional.

While we are on the subject of updates, the word is Microsoft will release Service Pack 3 for Windows XP in the next little while, possibly this fall. Watch for it.  Service Pack 1 for Vista will probably have to wait till next year.

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Syd Tash is a noted computer security consultant and author of
How to Protect Your Computer Online.  He has been keeping
Internet surfers safe and secure since the last century.  Find out
how he does it; protect your own computer with five layers of
protection right here: =>  http://mypcsecuritysite.com

 

 

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 18,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $30
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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