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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Please note, We are NOW in the height of season in
online businesses.  It is imperative to book your ad packages as
soon as possible in order to take full advantage of the rising
traffic this time of year.  The OnLine Exchange offers a variety
of ad packages including 3 month packages.
Please do not sit around waiting for last minute a.dvertising.
Now is the time to get your ad campaign in gear!

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of January, I noticed that 
we have Top Sponsor a*d availability for as early as next
week.  We also have Classified a*d availability for this
coming Thursday. Our Solo A.D slots can begin as early as
next week!

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Increase Web Site Conversions & Profits with 7 Must-Do Conversion Secrets
By Dan Lok

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Once you’re online business website is live, generating targeted traffic is your next hurdle. But to maximize your online success you need to go beyond traffic generation. You need to focus on web site conversion. Many online marketers spend lots of time and money on traffic generation. And they fail to pay attention to website conversions.

Big mistake!

Here are 7 website conversion secrets to help you get more customers and make more money. Period. Lets start…

Conversion Secret #1: Pay attention to the buying experience. Put your self in your buyer’s shoes. How would you rate your site? The most important rule of thumb is to make everything drop-dead easy. No hoops allowed! Minimize the number of clicks in your ordering process. If they have to register… make it a one-step process. I recently read that up to 40% of ecommerce shopping carts are ABANDONED without an order because the order process was confusing.

When your customers get confused, they get frustrated or angry and then they leave. Not sure how you’re doing? Be smart. TEST. That’s the only way. Or contact your customers and ask them to rate their buying experience at your site. Just find out and you’ll know! Very simple.

Conversion Secret #2: Optimize your site structure. Sounds easy enough. And it is! But you’d be shocked to know how many marketers DON’T. Make it well organized and stupid simple to navigate. Prioritize your themes and sub-themes and structure accordingly. You have less than 6 to 8 seconds to capture your visitor’s attention and get them interested. Most people don’t sit there and analyze. They respond to unconscious feelings and the famous ‘gut’ feeling.

Conversion Secret #3: What is the goal of your site? Your conversion goal? What is the purpose of the page they’re on? I hope you have thought about this. If not… do it now! Do you have 12 options for them to click on? Ever consider they might get confused because there ARE so many options? You can have many options for them. And if you do then it’s critically important to have a very clearly defined navigation structure.

Conversion Secret #4: Make sure your site or page loads fast! The faster, the better. You know how impatient we’ve all become. Your site needs to be fully loaded in less than 6 to 8 seconds! Fully visible. Research shows again and again that up to half of your visitors will LEAVE if your site is more than 6 to 8 seconds to load.

Conversion Secret #5: Do you have an effective and clear call to action? Here’s something that has been known for many decades. Courtesy of direct mail pioneers who came way before the internet. But it’s still true! People need to be told what to do next.

Absolutely still true. Don’t be afraid to ‘politely’ inform them of what to do next, or just what to do! Tell them!  Don’t expect the website visitor to know what to do next. You can alleviate fears of the unknown by telling them, in some fashion, what their next action will do. Click to order your product… click here to register for your free download, etc. People need to be reassured and you’ll do that by telling them what result will happen from their next action.

Conversion Secret #6: Do you have a strong message? This is different from call to action. I’m talking about a clear, strong, and consistent message throughout your page. If you’re talking about a particular product, theme, service… whatever it is, stay on topic and focus on it.

Conversion Secret #7: Test, test, and test again. Increasing your conversions takes time and is an ongoing process. There are lots of programs available to do this. Find out how much time people are spending on your pages. What do they click on? Find out what’s strong and improve on it. See if you can expand on it. Find out what’s weak and see if you CAN improve on it.

Your profits will soar if you do only half of what I’ve shown you here today. But why would do that? Do ALL of them. And there’s even more to be learned. Failing to work on your conversions is like running on half empty, or running on misfiring cylinders. So don’t do it!



A former college dropout, Dan "The Man" Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Discover how you can maximize your website profits in minimum time. For a limited time, you can test-drive Dan's Insiders Club for 30-days Risk-Free and get $1,165 dollars worth of bonus gifts. Rush cover to:

http://www.websiteconversionexpert.com/testdrive.html




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3.) INTERACTIVE CLASSIFIEDS
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4.) BIZ*TECH SAVVY SOLUTIONS
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Internet Safety, Then & Now

Back in the "old" days of the Internet, some 5 - 7 years ago, we
worried a lot less about viruses, worms, trojans, etc.  One of
the reasons for this complacency was that most of us used a
slow, pokey dial-up connection.  It meant our computer was only
connected for relatively brief periods, and it took forever to
download anything.

Today, with many people using an always-on, high-speed or
broadband connection, things are very different.  Your computer
is connected to the Internet every minute that it is on.
Malware is a lot more dangerous and sophisticated than it was
just a year or two ago.  You must make the effort to protect
your computer from these threats, by installing proper security
software. 

Do not be intimidated by this.  It is not difficult.  Once
everything is installed and running, it takes just a few minutes
a day to keep everything up to date, and to keep your computer
safe.

Your computer's safety and security are not just your concern.
If your PC becomes infected, it could affect or attack any of
the other 600 million computers connected to the Internet.  So
each of us has a public responsibility, even duty, to keep our
computers clean and protected.  Not to mention the time, money
and frustration you will save by avoiding problems.

If you have a high-speed connection, another thing you can do is
to call your ISP and ask them to help you set up a manual
connection. This means you will have to click on an icon on your
Desktop to connect to the Internet, and another icon, probably
in the Notification area (System Tray) to disconnect.  A small
inconvenience, perhaps, but your connection will be on only when
you need it.  And most important, you will know and be more
aware of it when it is active.

-----

Syd Tash is a noted computer security consultant and author of
How to Protect Your Computer Online.  He has been keeping
Internet surfers safe and secure since the last century.  Find out
how he does it; protect your own computer with five layers of
protection right here: =>  http://mypcsecuritysite.com

 

 

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 18,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $30
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L-I-M-I-T-E-D TIME ONLY....
http://www.online-exchange.com/advertise

 

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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