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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Please note, We are NOW in the height of season in
online businesses.  It is imperative to book your ad packages as
soon as possible in order to take full advantage of the rising
traffic this time of year.  The OnLine Exchange offers a variety
of ad packages including 3 month packages.
Please do not sit around waiting for last minute a.dvertising.
Now is the time to get your ad campaign in gear!

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of January, I noticed that 
we have Top Sponsor a*d availability for as early as next
week.  We also have Classified a*d availability for this
coming Thursday. Our Solo A.D slots can begin as early as
next week!

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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The Profit Power of Relationship Selling
By Dan Lok

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One very common, and profit killing, mistake I often see concerns perspective. What many marketers don’t understand is they’re NOT selling products and services. They are selling themselves. Understand and accept that and you’ll see a huge difference in your business success.

What’s probably the #1 issue prospective customers have with online businesses?

If you guessed, trust, then you’d be 100% correct!

People are highly skeptical and mistrustful of just about everything. They believe along the lines of if it sounds too good to be true, it probably is. Or… the simple fear of being scammed or taken for their money. Of course lots of people are wary about identify theft, too.

And all those issues can make it very hard to sell anything.

One solution lies in learning to effectively sell your self.

We all look for someone we feel can be trusted. How many times have you gone out and bought something because a friend said it was good? We all do that every day. That's why referral business is so powerful.

There’s nothing worth more than somebody telling another person about a new restaurant and it was the best food they ever ate. You don't think the person they told is going to try it at least just once?

And think about it, it didn't cost that restaurant one dollar of advertising. Just a happy  customer telling a friend. That’s trust!

Granted, online it's a little harder. You’re dealing with people you don't know. So the element of trust isn’t there, yet. You can recommend the greatest product to them all day long, but without the element of trust, you’ll have little chance to make the sale.

So this is where you have to use some brain power to earn that trust. To do that, you  have to first sell your self as someone who’s trustworthy. There are many ways you can do this.

The one thing you must realize is you should NOT bring up anything to do with sales too early in your marketing relationship. Don't give them the link to your product to buy it, no matter what you've put in your initial contact with them. You have to make them want you to send them more info. You have to make them write back to you and tell you how much they appreciated your honesty. Once you have their interest, then you can start to send them your offer or offers.

With selling Internet marketing products, most people get involved in programs hoping for that big score. The problem is, most people have no idea how to promote their program and don't know how to go about getting that information.

As a result, they are left out on their own to fend for themselves and ultimately, as what happens 95% of the time, they fail. It's not because they didn't put in an honest effort, though there are some who don't do that, but it's because they just didn't have the right guidance.

This is where you come in.

When you approach somebody you want to approach them as an expert in your area the best you can without being less than honest. The first thing you want to do is explain the program to them in complete detail. Many people don't want to do this because they’re afraid that they'll be giving away too many secrets.

The truth is… there is so much to learn about any one area that it would be impossible to teach someone everything. Advertising techniques alone can take years to learn. So don't worry about this. Approach the person that you have knowledge. Make them understand that you know what you're talking about and more importantly that you know what you're doing.

Consistently provide high quality information. Make them aware that you’re there to help them, and in time you’ll gain their trust. Then you can enjoy the fruits of your labors.


A former college dropout, Dan "The Man" Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Discover how you can maximize your website profits in minimum time. For a limited time, you can test-drive Dan's Insiders Club for 30-days Risk-Free and get $1,165 dollars worth of bonus gifts. Rush cover to:

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4.) BIZ*TECH SAVVY SOLUTIONS
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How Safe are You???

As part of my efforts to keep you safe on the highways and
byways of the Internet, I have long recommended that you get and
install a firewall on your computer, and keep it up to date.
Did you follow that advice?  Good!  Because today we are going
to test it, to see how secure your PC really is.

A firewall sits between your computer and the Internet, allowing
some traffic through and blocking others.  It hides your
computer on the Internet.  If the hackers cannot find you, they
will be unable to attack you.

Go to http://www.grc.com/default.htm  Scroll down the page, and
click on ShieldsUP!  Scroll down a bit, and you will see your IP
address, and perhaps your ISP's name (see how easy it is to get
this info about you?).  Click Proceed.  Click File Sharing and
read the results.  Scroll down and click on Common Ports and
read the results.  Do the same thing with All Service Ports and
Browser Headers.

If your machine does not pass these tests, or is revealing too
much information about you, then you need to rethink your
security setup.  Start with a firewall, then add anti-virus and
anti-spyware programs, at least.  Update Windows.  Keep
everything up to date.  Do it now, for your safety's sake, and
the sake of all Internet surfers who do not want to receive junk
mail, or worse, from compromised computers.

And a final tip: don't forget to come right back here, and
finish reading this excellent newsletter!

-----

Syd Tash is a noted computer security consultant and author of
How to Protect Your Computer Online.  He has been keeping
Internet surfers safe and secure since the last century.  Find out
how he does it; protect your own computer with five layers of
protection right here: =>  http://mypcsecuritysite.com

 

 

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 18,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $30
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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