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1.) A WORD FROM THE "EDITOR"
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2.) HEADLINE ARTICLE
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The Main Thing:  This is What Your Business is Really All About
By John Chamness

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The quicker you learn this simple lesson, the better off you will be and you will secure for yourself years of guaranteed income, almost at the push of a button.

What am I talking about?  "List Building!"  Whether you've been in a home-based business for years, or you're just starting out, you need to know that this is what your business is really all about.  It's not about selling a product, offering a service, promoting this or that... it's about cultivating relationships with people.  It's about building a database of people that you will care for, nurture, provide value to, assist, equip, train, etc.  For the value that you add to your list of people, these people will return to you, proportionately, what you ask of them in return.  And if you're a good list builder, you will become wealthy for the value you supply to them, and they will be loyal to you for as long as you last.

Now let's cover some basics in building your list, or we could say... let's learn how to "Build Your Business." 

Let's start by answering the question "Why?"  Why should you bother building a list of people? Great question.  And the answer has somewhat to do with your motive, as well as your character.  I've been in home-business programs that had absolutely no follow up system in place.  I joined, I paid, I never heard from living soul.  Perhaps you've been in the same situation.  You end up feeling almost violated.  Now, in that situation, how likely would I be to join another program if the person who sponsored me contacted me 6 months later and pitched me a new opportunity - and this was our first contact?  Not likely!  (Unless I knew what I doing, and that would be the only reason).  It wouldn't be because that person had developed a relationship with me and had built trust and confidence with me.  So, the obvious WRONG answer to the question is... "So that I will have people to sell things to."

#1 - Have the Right Motive for Being in Business

There's almost as many answers to that question as I have fingers and toes.  But, the most common one is "MONEY."  But let me tell you something... if that's your ONLY reason, you will not do well in business.  People are more important than money, and they always will be.  Here's a rule for you to ingrain into your thinking... "Take care of people and money will never be a problem."  Let me put it to you this way, and I'm borrowing this from Zig Ziglar, "Help enough other people get what they want and you will get everything you want."  Those are words to live by.  So, a really great motive would be to build the biggest customer base possible so that you can provide the most value to the most people.  Start with that and build on it and you will never go wrong.  What will happen if you don't have the right motive is that it will not matter how big your database grows to be, your people will not be responsive to you, regardless of what you offer them.

#2 - Offer Value

It is a law, regardless of your belief system that you do not ever get something for nothing.  That's why I suggest, no... more than suggest - I express that it is absolutely necessary for you to give something of value to anyone and everyone you hope to add to your database.  And finding something of value to give doesn't mean you have to empty your pocketbook to make it so.  There are plenty of absolutely free ways of adding value to your future members.  For example, you could offer them a free e-book, or a series of e-books, there's even creative ways of offering free vacations, now.  Offer discounts, coupons, special training or mentoring, but whatever it is, it must be perceived as something of value by your prospect.  And furthermore, it must be something that you can deliver.  Remember, you're in business to develop a customer base.  You're not in business to do a hit-and-run on everyone who visits your site.

#3 - Build Relationships

Don't get nervous when I talk about building relationships.  That doesn't have to mean that you're on the phone with everyone in your database everyday, although, you may want to do that for some people.  No, what I'm talking about is communication.  It can be as simple as a weekly or bi-monthly email sent to your entire list just to share an effective tip for promoting their business, and it doesn't always have to be something that will cost them more money! In fact, it shouldn't always be.  Communication with your list is extremely important.  It's vital.  When you don't communicate, your database will begin to feel used, neglected, and even abused.  So, with it being so easy to stay in touch with them these days, be sure you take the little bit of time it takes to do it.  Here's some tips for keeping your list happy with you...

* Communicate frequently.  Set a standard time frame like once a week, or so.  Stick with that!  If you do anything different, make sure it's an extra message now and then.

* Give them something of value in every message you send (are you seeing a trend develop here?).
 
It can be as easy as a marketing tip, a word of encouragement, or a testimony from another team member.  Little things mean alot.

* Respond to their messages, personally if possible.  Oh, this is a HUGE one!  If you sent a message to your sponsor and they never responded, how would you feel?  Then take your own advice.  Reply to people who contact you.  That shouldn't be difficult at all when you're first starting out.  Your list
should be on the smaller side and you shouldn't have too many requests.  As your list grows, you may consider adding some type of automated communication system.  Whatever you do, be sure you get back with them in a timely manner.

* If you are contacting them to present an opportunity, make sure you check it out first!  If you push junk on your list, eventually they'll lose confidence and trust in you.

* Lead them by example.  This is extremely important, as well.  When you are communicating with them (either by email or by telephone) be sure that you are sharp mentally and emotionally.  In other words, if someone contacts you with an issue or a problem, don't wallow in the same mud that their in.  Be the champion that they expect you to be and help pull them out of that mud solely by your own positive, encouraging character.

 * Show interest in the opinions and views of your people.  For example, you could send out a survey among your list and ask them for creative ways on improving your service.  Listen to the feedback. 

Implement the good ideas, if possible.  Even reward the members somehow who come up with better ways of doing things.

* Make them feel special.  This goes with the previous point. It's so easy to make someone feel special.  Yet, so many fail to do so.  All it takes is a series of words constructed in the right way, appreciation for an expressed opinion.  An occasional "thank you."  You know what I mean.

#4 - How to Build and How to Keep In-Touch

Now for the more practical aspects of list building.  If you do not already have one, I strongly suggest that you contact your sponsor to find out what autoresponder service they use..  An autoresponder service is a feature that allows you to either capture your prospects or import their data into a system that enables you to send them messages on a pre-scheduled basis.  You can use an autoresponder service to send a series of follow-up email messages to people who have opted into your capture page and you can use an autoresponder service to keep in touch with your powerline structure.

Autoresponder services are easy to find with an onlined search, but do yourself and your sponsor a favor and check with them first, before going to sign up for an autoresponder service because many of them have an affiliate program and your subscription will be a blessing to your sponsor. Remember, you will reap what you sow.  If you honor your sponsor in this way, then your people will honor you, as well. 

#5 - The Pay-Off

I read a book recently by Robert G. Allen.  Mr. Allen first made it big in real-estate investing and in teaching others his techniques for buying properties with little or no money down.  Afterwards, he got involved in the internet.  Some time after he began building a database of people, he was approached by the Guthy-Renker Company about doing an infomercial.  During this infomercial, Robert promised that he would earn "X" of dollars in a 24 hour period, while the cameras were live and rolling. 

Well, to make a long story short, he actually produced more money than he said he would.  How did he do it?  #1: He already had a developed customer base.  #2: He already had his customer base prepared for the event by sending out a series of messages to them ahead of time, asking for their input, offering them something of value, making them feel special, and then building their anticipation of what was coming.  Robert sent out ONE email while on camera and literally made almost $100,000.  So, I ask you, do you think it's worth it to build and nurture a loyal, devoted customer base?  You decide.

When you have cared for you list and followed the principles above, then from time to time, you will be able to present opportunities to your list to purchase products or services that will benefit them, and they will oblige you by opening their pocketbooks.

By the way, if you want to read that book, I highly recommend it.  It's called "Multiple Streams of Internet Income" by Robert G. Allen.  I found it at my local library.  I built an entire business using the strategies that I learned in that book without spending one red cent out of my own pocket.  If I can do that from reading one book, what could YOU do?

One last thing.  I recently received a message from someone who informed me that he always sends his prospects to the main site, bypassing the capture page.  He says that 50% of the people who land on a capture page will not go any further, they'll simply exit without ever seeing the opportunity, because they just don't want to end up on someone's list.  Why?  Because unfortunately, they've already been on so many lists of people who did not do what I'm teaching you to do.  Do it, and you will be richly rewarded!


John Chamness is a veteran internet marketer and the founder of the Wealth Innovations Network, a home-business specializing in video ad production assisting the home-business industry.  http://wealthinnovationsnetwork.com
john@wealthinnovationsnetwork.com

 

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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Pumpkin Fudge
What's for Dinner? - Pot Roast in Sour Cream
Just for You - Kitchen Tools for Kids
Site of the Week - Encourage Reading!

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Windows Update

Security vulnerabilities are popping up every day and to keep
your system safe, you should download all of the updates. There
are a number of ways you can get these updates.

You can run a Windows update manually from the All Programs
list, which is also a good way to see if you have your system
up-to-date. You can also use the Microsoft Baseline Security
Analyzer, which can be run from:

http://www.microsoft.com/technet/security/tools/mbsa2/default.mspx - it
also detects what updates your system needs and where to go in order to
acquire these

If you're running a newer version of Windows, you've probably
noticed the Windows Update item when you press your Start
button. You know how Windows tends to have a few bugs? Well,
these updates take care of bugs, security holes, and lots of
other problems. Who knows, if you are having problems, this may
actually cure them!

If you are running XP, the process is pretty streamlined. In
fact, it should ask you via a little bubble in the system tray
if you want to check for updates. After you've done this, you
should be able to set things up so updates are checked for
automatically and you just say "yes" when you want to download.

Note that not all the updates are downloaded with the automatic
option though. By default, it's only the critical updates. So,
you may want to use the following method too:

To manually pick and choose your updates, just click the Start
button, Help & Support . Click the link for "Keep your computer
up-to-date with Windows Update" under the Pick A Task category.

From here, your computer will be analyzed, examined, poked, and
prodded. And again, for those who are worried, supposedly no
information is sent to Microsoft during the analysis. It's just
you between you and their software. Once this analysis is over,
you'll get a link that lets you review and install. Click that.

The updates come in 3 different flavors (Critical, Windows, and
Driver categories) and these are listed on the left under the
Windows Update column.

Click a category and choose the updates you want to add.

What updates should you get? Well, grab any critical updates for
sure. Then scroll down the list and see if you spot anything
else that looks useful. Once you're done picking updates, click
the Review and Install link on the left. Hit the Install Now
button and the updates will be downloaded and installed.

** Microsoft NEVER sends updates via email, so if you get a
message claiming to be an update, DO NOT open the attachment-it
contains a virus.


----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE ADVERTISING & RESOURCES

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ONLINE EXCHANGE INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
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support@marketingtrendz.com

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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

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