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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

Hello Subscribers,

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is now offering reduced prices to blast your business
article to over 600 Publications.  EzineTrendz is known
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visit http://www.ezinetrendz.com 

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Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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8 Secrets To Boost Your Brand - And Your Sales
By Jessica Satterfield

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As children, we learned the adage, “It’s what’s on the inside that counts.” While that theory teaches a valuable lesson to youngsters, it doesn’t tell the whole story. As far as your business goes, there’s something else that matters just as much as your service or the quality of your product. It’s your image: how customers view your company.

Look at a few of today’s top corporations: Starbucks, Nordstrom and GE. Companies with stellar images illustrate that it’s not enough to be the best. Your customers must also see you as the best. Before buying from you, clients must view your company as one that:

• Understands their problem or need

• Is competent to help them

• Speaks their language

• Deserves to be trusted

You may fit that mold, but do your customers think so? If not, it doesn’t matter what the truth is. That’s because, to reach your potential, clients must hold the same opinion of your company that you do. But here’s the good news – you can significantly improve your image in 8 simple steps:

1. Assess your current image. You may also use the terms “brand” or “reputation.” In any case, compare how customers see you right now with how you want them to see you. Find out their honest opinions by conducting a survey or asking clients directly.

2. Put yourself in your customers’ shoes. What do your clients really need or want, and how can you give it to them?

3. Speak your clients’ language.

• In today’s world, you must stand out – or you won’t get noticed. The average person is exposed to 300 to 5,000 marketing messages per day. You have less than 3 seconds to catch their attention. Take yourself as an example: How many direct mail pieces do you actually open? How many newspaper articles do you read from beginning to end? People pay attention to what interests them, so make yourself interesting.

• Get rid of acronyms and jargon unless you know your audience understands them. Just because you comprehend it doesn’t mean they will.

• Talk in terms of problem/solution. Remind customers of their problem or need. Then show how your company is the solution.

4. Toot your horn loudly! Go ahead, it’s okay to brag. Tell customers about awards you won, notable accomplishments and testimonials from satisfied clients. Let them know about promotional offers, and give them advice in your field of expertise. Constantly communicate what sets your company apart. The more good your customers hear, the quicker they will forgive a rare bad experience.

5. Tell them until you’re blue in the face. It’s a hard truth – you are usually more interested in what you have to say than your customers are. Most clients won’t read, hear or understand your message the first time around. So emphasize your main points on multiple occasions. As a rule of thumb, if you’re tired of your message, it’s probably just starting to sink in with your customers!

6. Be consistent.

• Confirm facts. (You would be surprised how many people skip this step.)

• Use spell-checker, but don’t depend on it! Or you may end up with sentences like these (taken from actual communications):

o “Our massage treatments help relive your pain.”

o “I know judo, karate, jujitsu and other forms of marital arts.”

o “We proudly feature some-day shipping.”

o Typos can cause customers to question your credibility, so proof your materials carefully.

• Make sure the image your clients see in one vehicle (e.g., your Web site) coincides with what they see in another (e.g., direct mail). Notice the font, logo and colors. Most collateral should keep the same general look-and-feel.

• Remember, a beautiful home is not built in a day, and neither is your image. You must invest years of hard work to develop an admirable brand, so keep it up.

7. Give your customers a reason to interact. Communication is a two-way street, and clients who feel involved are more likely to be loyal.

• Reality TV typifies this concept. Have you (or your teenager) ever posted a comment on a TV show message board? You would be amazed at how invested viewers become in a weekly reality program. And interactive tools only enhance that loyalty.

• Another example: Many e-commerce Web sites now offer customer reviews.

• How could you incorporate interaction into your communications? Perhaps you should answer a “question of the month” on your Web site, or include a coupon with your direct mail piece. Use your imagination, and add “customer-to-company” communication to your plan.

8. Live up to your promises. Image is (almost) everything, but your service still matters. Don’t get so caught up in promoting what a remarkable company you are that you stop doing what made you that way.

Remember, your brand will make or break you. The opinions of your customers can mean the difference between failure and topping your revenue targets. Which will you choose? If you implement the steps shown here – while still offering your clients impeccable products and service – nothing can stop you. You’ll have customers for life!

Jessica Satterfield is president of The Satterfield Agency, where she helps small- to mid-sized businesses improve their public relations, advertising, marketing, copywriting and employee communications. Jessica offers her clients an expert blend of strategy and creativity. The result -- deliciously clear communications that stand out from the crowd. Visit The Satterfield Agency at http://www.TheSatterfieldAgency.com, or contact Jessica directly at Jessica@TheSatterfieldAgency.com.





 

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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Bread Bowl
What's for Dinner? - Creamy Chicken and Peas Noodle Toss
Just for You -  Take Care of Your Feet
Site of the Week - Kidnetic.com

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Your Computer's Name

Have you ever wondered who's name your computer is listed under?
In all actuality, it should be registered under your own name
(or maybe someone else in your family), but if you're not
completely sure, there's a simple way you can check it out.

To see your computer's name, go to your desktop and find the My
Computer icon. Right click on that and choose Properties. This
will bring up a box with several tabs listed. Find the Computer
Name tab and click on it.

Once that opens up, you will be able to see the name your
computer uses. You will first see the computer description,
which is probably just something you put in there when you first
got your computer. Or maybe you got your computer from someone
else and the description hasn't been changed yet. If you want to
type something else in for that area, you can go ahead and do
that now. Next, you will see the full computer name and the
workgroup name (if you have one).

If you would like to rename your computer, click on the Change
button and just type in the correct name. When you're done,
click OK twice. It's as simple as that! So, if you ever want to
change the name again, you know an easy and fast way to do it!

-----

Syd Tash is a noted computer security consultant and author of
"How to Protect Your Computer Online" - A Complete Guide. He has
been keeping surfers safe since the last century.  Find more
popular Daily Tips & information right here:
=> http://mypcsecuritysite.com or http://sydtash.com

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 E-ZINE ADVERTISING & RESOURCES

__________________________________

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ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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