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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Please note, We are NOW in the height of season in
online businesses.  It is imperative to book your ad packages as
soon as possible in order to take full advantage of the rising
traffic this time of year.  The OnLine Exchange offers a variety
of ad packages including 3 month packages that will bring you through
the first of the year.  Please do not sit around waiting for last minute a.dvertising.
Many ezines will be sold out until January.  Now is the time to get
your ad campaign in gear!

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of December, I noticed that 
we have Top Sponsor a*d availability for as early as next
week.  We also have Classified a*d availability for this
coming Thursday. Our Solo A.D slots can begin as early as
next week!

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Is Article Marketing Just About Getting Links?
by Eric Gruber

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Before Scott Glatstein, a pioneer marketing strategist and Founder of Imperatives LLC started submitting articles online, the only online exposure he had was his own website. A Google search term for his name only returned 8 hits. Two of the 8 hits were for his cousin. None of these hits linked back to Imperative's website. And they were all unrelated to his current business.

 

By the end of the second article submission, a Google search for "Scott Glatstein" yielded over 2,000 hits. A Google search for "imperatives" returned the website in the #6 position on page one.

 

I'd say this is a huge success to get excited about!

 

But guess what?

 

When I told Scott about this success, I didn't get the emotional response I was expecting.

 

Why?

 

Because, he understood this concept..

 

Article Marketing is Not Just About Gaining Link Popularity

 

You will automatically get links when writing and submitting articles. The increased search engine optimization is a bonus. But links don't put money in your pocket. So it should not be your top priority.

 

Article marketing is about getting the right messages to the right audiences and delivering measurable results that absolutely, positively impact your bottom line. Scott understood this and that's why he didn't get excited about his article marketing results until:

 

- He saw his articles on top online publications his audience is reading such as CEO Refresher, CEO Online, and Chief Marketer.com
- His website traffic quadrupled
- He started getting targeted leads from all over the globe (including Australia and the Kingdom of Tonga)

 

That's when Scott jumped up and down with excitement. You should have heard the excitement in his voice when he called to thank me.

 

Here's How You Too Can Get the Right Messages to the Right Audiences That   Can Affect Your Bottom Line:

 

1. Identify your audience in the headline, within the article and in your bio box. Not only will this help you identify your audience, but it will also help you get published more. For example, if I didn't change Jill Lublin's title from: "Networking: Connecting is the Key to Magical Networking" to "Networking for Women Entrepreneurs: Connecting is the Key to Magical Networking," her article never would have been published by a publication focusing on women entrepreneurs. Most likely, they would have skipped right over the article, because they would have never known that the article was perfect for their audience without taking the time to read the complete article. Surprisingly most publishers don't have time to read every article they receive.
 
2. Tell a story within your article that your audience can easily relate to. This will help you identify your audience and connect with them. At the Yanik Silver Underground Online Seminar that I attended, legendary copywriter, Ted Nicholas spoke about telling stories within your advertisements, and direct mail copy. It helps you spark an emotional response and manipulate your audience to buy your books, products or services. You must do this with your articles as well.

 

3. Complete an all encompassed article submission campaign. Here's how..

 

- Scour the Web for the best websites and ezines that your targeted audience is reading, and make sure they accept article submissions. You want to find websites that are highly visited and ezines that are the most read. But more importantly, you want to focus on finding websites and ezine publishers within your specific niche that have strong emotional connections to their audiences.

 

- Submit your articles to niche directories that only accept articles related to your content. These article directory sites have fewer articles posted than the major article directories, but they have more concentrated content. Readers going to these sites are more targeted than the general directory sites. They have certain problems and they're looking for solutions that you can provide.

 

- Submit your articles to article announcement lists and major article directories like Ezinearticles.com, Goarticles.com, Ideamarketers.com and Articledashboard.com. These sites do not bring as many targeted visitors to your website. But they do receive millions of hits per month from publishers looking to republish your articles on their websites, blogs or ezines.

 

So What Are Your Next Steps Toward Article Marketing Success?

 

Start following the above strategies and those mentioned in my complete A to Z Article System where I remove all the guesswork, waste and frustration out of getting easy traffic, free publicity and increased sales on a daily basis. And, you will get the right messages to the right audiences that could absolutely, positively affect your bottom line.

 

Scott Glatstein is just one of 30+ Case Studies with Real Website Examples revealed in Article Marketing Expert Eric Gruber's NEW A-Z Article System. Now, you can discover Eric's top tips, tricks and strategies that top Internet Marketers use to get more traffic and sales. Go to http://www.BroadcastYourArticles.com/atoz  and let Your Article Marketing Expert take you by the hand & teach you step-by-step, how to write your way to profits!

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4.) BIZ*TECH SAVVY SOLUTIONS
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Under Attack?  Do This to Recover

In these articles I usually concentrate on protecting your
computer from various Internet threats.  But you should know a
bit about how to react to and recover from a virus or hacker
attack.  First, how do you know if you have been attacked?
Well, your home page may change without warning, your computer
may run slowly, the drive light will blink when you are not
doing anything, or your computer will reboot suddenly, for no
reason. Or, of course, your computer may simply crash.

The best first step is probably to disconnect from the Internet
at once, especially if you have sensitive information on your
machine. Even if you do not, the malware may be using your
computer to send out a flood of spam, or to infect other
computers.

Now check your user accounts.  The attacker may have upgraded
your limited accounts to Administrator permissions, to
facilitate access to your machine.  Also, launch your Task
Manager (Ctrl+Alt+Del) and click the Processes tab.  Look for
any strange programs that are running.  Malware names may be
similar to familiar ones, so look carefully.

Next, run your anti-virus and anti-spyware programs, until they
come up clean.  Reboot your pc.  Reconnect to the Internet, and
update all your security programs including Windows.  Run all
the scans once again.  If you still have problems, reboot into
safe mode, and run all the scans yet again.  Get and use a
firewall and a HOSTS file, and keep everything up to date
without fail.

Now that your system is clean, do this:  After installing new
software, run all your security scans to ensure the new program
is malware-free.  Minimize your use of toolbars and browser
extensions; they may compromise the integrity and security of
your browser.  And finally, use common sense on the web, and
think before you click!




-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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