| December 06, 2007 | Issn:1528-3992 - Circulation:18,000+ |
Copyright©2007 |
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A Word from the "Editor" |
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This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:
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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.
Hello Subscribers,
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Have a GREAT Weekend!
Best Regards,
Debbie Solomon
marketingtrendz@comcast.net
Please forward this e-zine to all your friends and co-workers who might be interested!
[Back to the Table of Contents]
2.) HEADLINE ARTICLE
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«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
Why Are You Making This Incredible Offer?
By Terry Dean«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
You've designed your powerful offer, but now you have
to get over the next hurdle. Why should anyone believe
you?
You probably heard the same statement I heard when I
was growing up, If something sounds too good to be
true, it probably is. You would think that people would
jump at the chance to get a totally free lunch, but no
one believes you.
Everyone of us has been lied to and cheated enough times
by other businesses not to believe everything we hear or read.
People will think you have some ulterior motive to whatever
you're giving away or that you're not telling them the
whole story.
If you don't believe me, try this test. Put a classified ad in
the paper. Tell people to send $10 to a fictitious business
name at some PO Box. Tell them you'll send back $100
bills to everyone who replies.
See how many people take you up on this offer if you don't
provide them with any other information. Would you reply?
Ill bet you wouldn't. You wouldn't believe it no matter how
good the offer was. You'd need a lot more proof before
you'd take action.
Whenever you make any great offer, you have to tell your
prospects and clients why you're making this offer. You're
giving away a free lunch, but why should I believe you.
What's your angle? Here's a novel concept.
Tell them the truth!
Tell them youre giving away free lunches because your
restaurant is brand new to this area. You know that a large
percentage of people who try your food will love it. Theyll
say its the best Mexican food theyve ever tried.
Theyll become regular customers. So instead of requiring
the customers to bet on your restaurant, youd take all the
risk. They get a free meal and youll only profit if your food
is so good they cant resist coming back in the future.
The more you tell, the more you sell. Tell your prospects
and clients the whole story. You may be having your sale
because new inventory comes out next month.
You have $100,000 tied up in the current inventory and
youre letting everything go for 50% off of what people
would have paid only 1 month ago. Tell them how high
quality the items are and how you love to keep selling
these same garments, but you have to make room for
the new inventory. Your loss is their bargain.
Below are 8 possible reasons why you could be making
a wonderful offer. Youre not limited to just these
methods. They are simply idea generators. Every offer
must include a unique benefit, scarcity, and a reason why.
If you get these items in place, your ad copy is already
mostly written for any sales piece. Neglect these steps
and the best copywriter in the world wont be able to
produce for you.
Reason Why #1: Grand Opening or Generating
New Customers/Clients
Its the grand opening sale or the new customer/client
drive. You're making your incredible offer to generate
new clients for your business. You're willing to lose
some money upfront and invest in them. Once they
try out your product/service they will have to
come back for more.
Reason Why #2: Customer Appreciation
You appreciate your loyal customers. They're the ones
who have made you successful in your business. You're
making this deal available only to your best clients.
They shouldn't share the letter, postcard, or coupon
you've sent them with anyone else. Its exclusively
just for them.
Reason Why #3: Need Surge of Income
Your business needs a surge of income. You're making
this offer available to generate the income you need to
do ____________. It may be something in your personal
life such as paying for your eighteen year old child's
college education. It could be your wife wants a new
kitchen or your husband wants a fishing boat.
Reason Why #4: Going out of business or Clearing Out Inventory
Going out of business sales and inventory clearance sales
are extremely profitable. These are powerful reasons
why that appeal to all bargain shoppers. Clothing stores
sell seasonal merchandise or fashions while car dealers
sell off last years models. All types of stores clearance
off discontinued products.
Reason Why #5: Inventory tax time
Inventory taxes (or inventory time) are coming up. Whatever
you don't sell, you'll pay additional taxes on. If people buy now,
you'll pass on the savings to them. A variation on this could
also be that you just were hit with a large tax bill because
your accountant made a mistake.
Reason Why #6: Scratch and Dent Sale
A mail order company may sell products which were
returned for a discount price. The appliance dealer had
a poor delivery person who put small dents in several
items which now cant be sold at full price.
Reason Why #7: Need Testimonials and case studies
for new product/service
You may have hundreds of testimonials in your overall
business, but you're launching a brand new product/service.
You want to get a test market of people using it and
giving you feedback. For people to receive this special
offer, they must give you back feedback on the exact
results they get from using it.
Reason Why #8: You want to Celebrate
Its your 30th anniversary. Your daughter just
graduated college. Your dog had its first litter of puppies.
Your girlfriend said yes when you asked her to marry you.
The high school team won the state championship. The
Indianapolis Colts won the Super bowl. Its a celebration.
---------------------------------------
Terry Dean helps business owners Earn More, Work
Less, and Enjoy Life. Receive his Special report, "10 Key
Strategies for Any Business Owner to Earn More, Work
Less, and Enjoy Life" along with having access to his
blog where he posts articles 2 to 3 times per week at: <a
href="http://www.terrydean.org">http://www.terrydean.org</a>
Back to the Table of Contents]
3.) INTERACTIVE CLASSIFIEDS
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Don't forget to check our latest ebook on "Merry Christmas! Let's
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From Chris Amir - 9.17PM, Internet Marketer. BOTTOM LINE:
Unless your web site is doing a brilliant job of persuading
people to buy BEFORE they leave...Then all the time, money
and energy you spend on generating traffic is being totally
WASTED! So it's only common sense to know HOW to
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[Back to the Table of Contents]
4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤Time Out for the Week - Teddy Bear Carousel
What's for Dinner? - Deep Dish Chicken Pot Pie
Just for You - Simple Tip
Site of the Week - Dole Five A Day«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤
Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
[Back to the Table of Contents]
5.) HOT BIZ*TIP
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Missing Clock
Has your computer clock in the system tray ever disappeared.
Well, if you have ever run into this problem, here's how to get
it back!
Go down to your system tray (this is where your clock usually
sits, along with your sound icon and you may even have other
programs like your anti-virus setup down there too). Right click
on any open area and choose Properties. This will bring up the
Taskbar and Start Menu Properties box.
Toward the bottom, look for the message that says "Show the
clock" and make sure that is checked. If you lost your clock,
chances are this somehow got unchecked and it has to be selected
in order for the clock to be displayed. Once done, click OK.
This should automatically bring back your clock icon and you can
then just double click on it to adjust the date and time.
-----
Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
[Back to the Table of Contents]
E-ZINE ADVERTISING & RESOURCES
__________________________________
E-ZINE A*D*VERTISING DETAILS
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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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