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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Please note, We are NOW in the height of season in
online businesses.  It is imperative to book your ad packages as
soon as possible in order to take full advantage of the rising
traffic this time of year.  The OnLine Exchange offers a variety
of ad packages including 3 month packages that will bring you through
the first of the year.  Please do not sit around waiting for last minute a.dvertising.
Many ezines will be sold out until January.  Now is the time to get
your ad campaign in gear!

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of December, I noticed that 
we have Top Sponsor a*d availability for as early as next
week.  We also have Classified a*d availability for this
coming Thursday. Our Solo A.D slots can begin as early as
next week!

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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How To Breathe Life Into Your Sales Copy With A Stronger Offer
By Dan Lok

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If you want a huge leg-up on your competitors…you MUST test as many components of your sales copy as possible. It’s the one thing that distinguishes good results from the superb. Done right, testing and refining your offer can put you into a whole other league of success. A powerful offer is one of the best ways to tilt the deck in your favor and get more sales.

Your entire offer is made-up of your product, the price, and your terms.

It’s a no-brainer about having a great product. If you can’t have a great one, then please at least have a good one! No amount of fabulous copy and incredible offers will save a bad product. Oh sure…you’ll make some sales. But look out when the refund requests start rolling in. Just isn’t worth it.

And for your price point, only your market can tell you the best price. But before testing, it’s critical to understand your objective.

If you’re promoting a front end product, your goal really shouldn’t be to maximize your profits. A lot of inexperienced marketers go straight for the profit jugular. Big mistake. You really should be shooting to break even and build your list with the back-end in mind. Every great marketer and copywriter will tell you the back-end is where massive profit-making happens.

Here’s an example…

You can test and try decreasing the front end product price and your sales double. In this scenario you’ll increase your profit margin and double the number of customers to market your back-end products to. The increase in profits could be massive. See?

You can do a lot with your terms. The thing though is to test, test, test. Here are just a small handful of possibilities with your terms. You can increase perceived value and help make it easier for your customers to buy.

Killer Term #1…Letting your customers pay in installments. This works great with high-priced products because it reduces perceived cost. You’re just allowing customers to pay in monthly installments.

Killer Term #2…The classic up-sell offer. We’ve all seen them at one time or another. When your customer orders, they’re presented with a chance to upgrade to an enhanced version of the product. Something like upgrading from a standard to a gold or platinum version at a higher price point.

Killer Term #3…In this scenario, when your customer clicks to buy, they’re presented with a one-time chance to buy another product with the first one at some reduced price. This works very well for several reasons. First, your customer is at the best place to be! Their credit card is in hand and they have committed to making a purchase. Also, you’re adding a scarcity and time element if you tell them this is the only opportunity to get both at such a greatly reduced price.

Killer Term #4…Letting your customer actually use the product for 30 days before charging their card. You’ll want to get their card information, of course. And after 30 days if you haven’t received the product in return, you’ll just bill them at your price.

Killer Term #5…You make either a massive bonus offer or one with a smaller number but a greater perceived value. The massive offer term basically just blows your customers away to the point where it really is a no-brainer to buy. There have been times when I bought something just because I wanted the bonus!

Think out of the box. You can really get creative with your offer terms. But do your best to get into the mindset of testing because it’ll only help you to be more profitable. Now you have something concrete you can get going with. These were just a handful and there are a lot more!


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4.) BIZ*TECH SAVVY SOLUTIONS
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Subwoofer

A subwoofer usually comes with a set of speakers and it is an
extra piece designed to produce very low bass frequencies. It
was created to go along with the other speakers to help with the
low sounds of bass when you're using your computer. The range
subwoofers usually hit is between 20 and 120 Hz. (For the
record, 20 is pretty low!)

You can include a subwoofer with your speaker setup to create
awesome sound effects. The subwoofer can be placed on the floor
by your computer and still give off the same sound. If you set
up your speakers correctly, it will give you a whole new outlook
on your computer's sound!

You can really test out your subwoofer by playing music or a
game on your computer. You'll be blown away by the result!
Subwoofers can also be used with TV surround sound. They help
bring out the bass in the music that is featured in movies and
TV shows. Pretty nifty huh?

The price of these has come way down, so it may pay to shop
around if you are thinking of getting one.




-----

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Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

 

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 18,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $30
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You can get even L-O-W-E-R Prices when you
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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