| November 29, 2007 | Issn:1528-3992 - Circulation:18,000+ |
Copyright©2007 |
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1.
A Word from the "Editor" |
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This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:
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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.
Hello Subscribers,
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visit http://www.ezinetrendz.comAs most of you know, ezine a.dvertising is the most
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You can visit our website to view our packages, and if
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If you have any questions, suggestions, opinions,
please email us at: marketingtrendz@comcast.net
Have a GREAT Weekend!
Best Regards,
Debbie Solomon
marketingtrendz@comcast.net
Please forward this e-zine to all your friends and co-workers who might be interested!
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2.) HEADLINE ARTICLE
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«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
Keeping The Information On Your Site Safe«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
Even if your web site does not hold any national security
document you should take the security of your web site
seriously. This is especially important if you are selling
products on your web site.
Pages are typically designed to have one or more sale pages
for your product. When a prospective customer clicks on a
link to order they are redirected to PayPal, 2CheckOut or
another payment processing service of your choice. This
design has several benefits for small businesses. The most
important benefit is that you are able to avoid the hassle
of dealing with credit card transactions and other sensitive
customer information. In 2007 it was published that 89
million identity records were compromised. The Identity
Theft Resource is a good source of credit card data for
further reading. It is a smart strategy for small businesses
to utilize companies who specialize in handling financial
information.
But that does not leave you totally in the clear. If you are
selling a digital product that the customer can download
immediately after the purchase, you need to ensure that the
product is protected. There are many ways that web site
owners inadvertently leave their valuable products
unprotected - making them available for free to anyone who
knows where to look.
Here are the 3 most common errors:
1. Easy to guess filenames.
If the title of your e-book is 'AdWords Secrets', then don't
name the file AdWordsSecrets.pdf. It is just too easy to
guess that the URL for downloading your e-book might be
www.example.com/AdWordsSecrets.pdf
At least add a version number or a date into the filename,
e.g. AdWordsSecrets_v42.pdf or AdWordsSecrets_20070707.pdf.
This will make it much more difficult to guess the filename
and the URL.
2. Search engines indexing the download page or the product
itself.
It can be very difficult these days to keep the content on
your website secret, as search engines have become so adept
at spidering content on the web. Even without a public link,
a search engine may discover your secret product download
page and index it. When this occurs, your product download
page will be visible to anyone using that search engine, and
they will be able to access your product for free.
It is important to frequently survey what information the
search engines have on your site. Most of the larger
purveyors have an operator command, e.g. site: example.com,
which will detail everything about that location that a web
spider has crawled over and stored.
3.Txt robots constructed poorly.
robots.txt is a text file that you can place on your web
server to guide search engines to what content they are
allowed to index and what is off limits. While this may
prevent most search engines from indexing your secret web
pages, it opens up another vulnerability: any curious web
surfer is able to view your robots.txt file. If the file
explicitly forbids search engines from looking in the
/downloads or /report directories, then it's very likely
that's where the secret files are stored. With this
knowledge the web surfer can more easily find your product
and download it for free.
A balance needs to be determined between securing some files
and file directories in a robots.txt file and at the same
time not telling too much detail about the set up of your
overall web site.
Digital products are a great item to sell online. Be sure
that you are getting paid for the items you have put the
time into creating by using the guidelines listed above.
These will help you be successful.
The Digital Security Report is a step by step guide to
protecting your digital products. For this, and more
articles about
http://www.TipsTricksToolsTechniques.com/?cat=12
http://www.TipsTricksToolsTechniques.com/
http://www.TipsTricksToolsTechniques.com/
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From Chris Amir - 9.17PM, Internet Marketer. BOTTOM LINE:
Unless your web site is doing a brilliant job of persuading
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4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤Time Out for the Week - Shake, Shake, Shake
What's for Dinner? - Sausage Burrito Casserole
Just for You - Menus
Site of the Week - Egyptian Pyramids«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤
Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
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5.) HOT BIZ*TIP
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Run or Save
When you are downloading a file off the internet you may get the
option to "Run" or "Save". Either of these options will lead you
to the setup for the program and install it on your computer,
but the difference lies in where the setup file opens from.
If you click "Save" you can specify where the setup file goes
(My Downloads or the desktop). From there you could put it on a
disk just in case you need to reinstall it or want to put it on
another computer.
By choosing "Run" the setup process starts once the setup file
is downloaded to your temporary internet file. When you empty
your temp file the setup download goes away. This is great if
you aren't a download packrat, but you should be clearing out
your temp files often or they can get clogged with downloads.
Me? I usually download to my Desktop then delete after install
or save to a Downloads folder or send to a disk.
-----
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Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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E-ZINE ADVERTISING & RESOURCES
__________________________________
E-ZINE A*D*VERTISING DETAILS
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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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