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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Please note, We are NOW in the height of season in
online businesses.  It is imperative to book your ad packages as
soon as possible in order to take full advantage of the rising
traffic this time of year.  The OnLine Exchange offers a variety
of ad packages including 3 month packages that will bring you through
the first of the year.  Please do not sit around waiting for last minute a.dvertising.
Many ezines will be sold out until January.  Now is the time to get
your ad campaign in gear!

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of November, I noticed that 
we have Top Sponsor a*d availability for as early as next
week.  We also have Classified a*d availability for this
coming Thursday. Our Solo A.D slots can begin as early as
next week!

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Engineering Smarter Landing Pages
By Dan Lok

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You could easily spend a good chunk of your life reading about SEO. But it’s not needed. You don’t need to endlessly tweak, research, track, and tweak some more to get outstanding rankings.

But It does require some knowledge, effort, and patience.

You can get a respectable start with the information I’m about to share with you. Then you can take it to what ever level you desire.

First, you need to know about the two main areas of website SEO:

1. On-page SEO
2. Off-page SEO

On-Page factors include anything done to your website to improve its search engine rankings.

Off-Page factors are efforts external to your website, such as submitting articles and building links, to improve your rankings.

And here’s some very useful information for you…most of your results will come from off-page factors. So you know where you should be concentrating your efforts. Don’t ignore on-page SEO. It’s important and contributes to your rankings.

On-Page SEO include the following:

Site and page title:

The site title is one of the most important on-page factors. The search engine spiders will read your site and pages titles and use that, in comparison with other on-page factors, to help determine rank.

One common mistake with writing the title is using something generic. You never want to do that. Your titles should be relevant to the page it’s associated with. By relevant I mean ‘contains’ appropriate keywords or keyword phrases.

H1 Tags:

H1 or Heading-1 tags are nearly as important as title tags. As you may have guessed, these tags tell the search engines that your page is about what the title is specifying.
And it’s important to place your primary and even secondary keywords into your H1 tags.

Keyword Density:

Keyword density still matters but it’s not as important as it used to be. You’ll be safe with  a general rule: Mention your keyword several times early, then a few times through the body of the text and again near the end of your copy.

The search engines, led by Google, are implementing LSI, Latent Semantic Indexing, in their ranking algorithms. Geeky LSI is hard-core mathematics. But for marketers, just try to include “natural” terms associated with your primary and secondary keywords in your main text.

Internal Link Structure:

This simply refers to your internal navigation menu. Or where your links point to within your site. One very common mistake is using the “home” link.

Take the primary keyword for your home page and substitute it for “Home” in the rest of your site’s pages. Doing this will help build internal link popularity for that keyword. Then do the same for your internal pages. Always use the primary keyword for a page in any links pointing to that page.


Off-Page SEO Factors:

Off-page SEO usually involves building back links to your website using your main keyword as the anchor text for those links.

And your link campaign should use not just one method but multiple methods. The reason simply being if one method stops working, you have the others. You’re not putting all your eggs in one basket!


Link-Building Methods:

Reciprocal Linking:

Reciprocal linking involves two webmasters putting a link on their site for the other. Most marketers did this manually in the past. But now you can join services that make it very easy to exchange links.

One-Way Links:

These are the most coveted links to have…especially if they’re from a relevant authority site. Some are saying reciprocal links are being phased out or becoming less effective. But it won’t hurt you to have some reciprocal linking happening.

You can accumulate one-way links through…

Article Submissions:

You’ll write an article on your topic, or use private label articles, then insert your author biography at the footer of the article. Your footer will include a link to your main site.

Then submit these articles to article directories. If your article is published you’ll have a nice one-way link to your site.

Buying Links:

You can buy links online if you want. The biggest benefit is that you can get high PR links affordably and fast. But you do need to exercise some caution with buying high PR links. Search engines, most notably Google, frowns on link buying and will penalize your site if they suspect you’ve done it. So watch out!


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4.) BIZ*TECH SAVVY SOLUTIONS
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USB Cables

Have you ever needed to use a USB cable to hook up an external USB device
to your computer? If you have, you may already know the cable
specifications that are required with any device, but if you don't, here
are some details for you.

The longest cable you can use depends on if you're connecting a full
speed device (such as a CD/DVD burner or a flash drive) or a low speed
device (keyboard, mouse, etc). If it's a high speed device, the cable can
only be five meters, which is just a tad below 16 feet. For low speed
devices, the limit is three meters, which is approximately nine feet.

Now, you may be wondering why you can only use these certain lengths of
USB cables. Well, that is an excellent question. The reason is basically
that the USB's electrical design won't allow anything larger. When USB
was designed, the decision of the lengths of the cables was important to
make sure the USB data lines could handle any electromagnetic fields.

This method really does have some advantages since the USB is mainly
intended for a desktop environment. Therefore, the range limits were
acceptable. So, if you're ever in the market for a USB cable, keep these
length limitations in mind!



-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
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Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

 

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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