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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Please note, We are NOW in the height of season in
online businesses.  It is imperative to book your ad packages as
soon as possible in order to take full advantage of the rising
traffic this time of year.  The OnLine Exchange offers a variety
of ad packages including 3 month packages that will bring you through
the first of the year.  Please do not sit around waiting for last minute a.dvertising.
Many ezines will be sold out until January.  Now is the time to get
your ad campaign in gear!

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of November, I noticed that 
we have Top Sponsor a*d availability for as early as next
week.  We also have Classified a*d availability for this
coming Thursday. Our Solo A.D slots can begin as early as
next week!

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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How to Effectively Use Testimonials Online & Offline
By Dan Lok

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I’m always amazed when I come across a sales letter, usually online, and there are NO testimonials. They’re powerful response and conversion boosters and are so easy to implement. You’re only hurting your own marketing efforts, and leaving cash on the table, if you’re not using them.

And if you have them…make sure you’re using them the right way to maximize response.

You have lots more flexibility and available power with online copy. Simply because of more available formats.

The most powerful testimonials are video testimonials. And it’s easy to see why. They engage more senses and stimulation. People can see and hear it. And videos add much more credibility especially if no editing has been done. It’s coming straight from the horses mouth.

The second most powerful testimonials are audio followed by standard text.

And today you’ll learn how to use text-format testimonials to give your conversions a big boost.

Try to get as much specific, relevant, and detailed testimonials as possible. This is much more compelling and stronger than general statements. Highly detailed comments are perceived as more believable.

You’re giving readers something they can wrap their heads around when you use numbers, data, and specifics.

Some marketers may choose to extract ‘only the juice’ from testimonials and this is a huge mistake. A little bit of customer rambling, spelling mistakes, or poor grammar only adds to the credibility factor.

Use longer testimonials rather than shorter ones. This is related to the previous point about heavy editing. Don’t do something like this…

“…great product…”

“…loved it!”

“…provocative…a real winner.”

I think you get the idea here.

When you cut and chop a testimonial it creates the impression that you’re leaving something out for a reason. And that creates suspicion which is something you don’t want to do.

This next one is a bit of a no-brainer. But I’ll say it anyway…

Always use real testimonials instead of fake ones. I’m telling you, there’s something about comments made from other people that’s very difficult to emulate. People will sense it and see right though you. And you’ll be cutting your own business throat.

And more importantly…

Fake testimonials are lies. It’ll find its way back to you, eventually. And it won’t be good. So don’t do it.

The visual use of your testimonials will have an effect on your readers. But there is some flexibility here. You can group them all together as a block of testimonials. Or you can scatter them throughout your copy. Then again, you can combine the two.

All three approaches can be effective. But the second and third call for more skill on the copywriter to blend them in for greatest impact.

One thing…

Leading with testimonials can be dangerous to your conversions.

When someone is fresh on your page, starts to read and the first thing seen is a testimonial…you’re risking losing that reader. Here’s why…

People are skeptical, especially on the web. Lots of people are skeptical about testimonials and if their real, or not. One thing you want to avoid is building on that pre-existing skepticism.

The best thing to do is offer one or more testimonials after you’ve established some kind of relationship with the reader. If you’ve done a good job of that, then they’re more relaxed and open to your testimonial.

Testimonial identity and location. Always…always get first and last names, and specific geographical location.

John Smith,  Los Angeles CA…or California.

Please…please avoid being minimal here. Don’t do…

J.S. California

And not having ANY name or location is so worthless you might as well not have a testimonial to begin with. I’m serious! You’ll only be inviting people to leave your site. They’ll think, “Uh huh…sure.”

To spice things up a little you can blend names and locations with a comment.

John Smith, from Los Angeles California sent us his unsolicited praise for …blah.

These are all very basic and easy things you can do for powerful testimonials. Even though that’s true, I still see online businesses violate these common sense guidelines every day.

Don’t be one of them!


A former college dropout, Dan "The Man" Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Discover how you can maximize your website profits in minimum time. For a limited time, you can test-drive Dan's Insiders Club for 30-days Risk-Free and get $1,165 dollars worth of bonus gifts. Rush cover to:

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4.) BIZ*TECH SAVVY SOLUTIONS
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Tiny Fragments

Each time you open a new program and close it out, your Windows
operating system retains tiny fragments of those applications
and they are not removed completely off your system until you
shut your computer down for the day.

For example, every time you open up any game, any MS Office
program, every time you download something, small pieces of
those programs are kept on your system. So, the best way to
handle these fragments and to keep your computer running at its
best, you should do a shutdown every so often. Shut it down and
just turn it completely off. Then wait a few seconds before
turning it back on. When it's finished restarting, start a
complete antivirus system scan and then take a break, leaving
your computer alone. When you restart it, you should have a
virus free, a fragment free, a "like brand new" computer.

It's like starting with a clean slate. Now, if you don't open
very many programs during the day, you won't need to worry about
this as much. But, if you are constantly going from program to
program, this is a smart idea to keep your system as safe as it
can be.

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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