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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

Hello Subscribers,

Great NEWS!  Our EzineTrendz Article Submission Service
is now offering reduced prices to blast your business
article to over 600 Publications.  EzineTrendz is known
to have the most effective submission list on the net.
All high quality and active publications only.  Your article
can be seen by over 1 million business entrepreneurs
on the web!  We are now offering packages as low as
$15 per article submission.  If you want exposure....
visit http://www.ezinetrendz.com 

As most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business.  In efforts
to assist you in your marketing campaign, 
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You can visit our website to view our packages, and if
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If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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3 Response Killing Direct Mail Copywriting Mistakes & How to Easily Avoid Them
By Dan Lok

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Your constant challenge as a direct mail copywriter is to effectively communicate with target markets in their language. Many writers specialize in one or two niche areas. It doesn’t matter. Even seasoned writers sometimes drop the ball and make easily avoidable mistakes.

Today we’ll discuss 3 common mistakes I’ve seen in direct mail copywriting. More prevalent online but still see some real blunders in offline copy. Put these DM copywriting tips in your repertoire and use them.

You’ll see magic in your response rates and conversions…

Response Killer #1: Leading with your product, or business, and not with what the reader wants or is concerned about.

We’ve all heard it before, and you’ll hear it again right now…the reader wants to know, “What’s in it for me?” Overused? Maybe. Tired? No! You and even your product is not important to the prospect. They really and truly only want to know how they’ll benefit. It’s sounds completely selfish and it is. But it’s an undisputed reality. So don’t fight it.

Avoid writing copy that discusses who your company is, your corporate history and philosophy, or your goals and objectives. Successful direct mail always focuses on the prospect. What she wants. What her pains or difficulties in life are. Your copy should address her problems and how you’ll solve them as quickly as possible.

And what’s the best way to do this? Simple…

Do your due diligence. Talk to people in your target market. Go where they go and learn about their problems. Read their publications, attend the same functions, in short…get into their world and find out what makes them tick.

It’s the only way to know.

And when you know your target market, your copy will speak their language and speak directly to them. Your response will directly reflect the quality of your homework. You’ll also be head and shoulders above many ad agency writers who never leave their desks.


Response Killer #2:  Failing to use copy that’s proven to dramatically increase response. Some industry people may think these words are passé, overused, or no longer effective. And they’re wrong. These response-boosters are used simply because they still work!

Words like…free, no obligation, no salesperson will call you, limited time only, new, or ground-breaking. If you use any of these words just make sure you’re telling the truth about it. People aren’t dumb. If you use, limited time only, and the prospect doesn’t buy the first time but later receives a follow-up mailing from you for the same limited time only offer…shame on you. Consumes can have long memories and love to prove themselves right and you wrong.

If you’re offering anything at no cost, tell them it’s free. Tests have shown that using “free” pulls a better response than not using it. For example, a free brochure or a free sample. If there’s no further obligation on their part, be sure to tell them. You’ll see a better response.

The phrase, no salesman will call, has proven to have a dramatic effect on response rates. And it’s simple. People hate getting calls from salespeople. There’s also a telemarketing stigma attached to any salesperson calling. Just make darn sure no salesperson will call them!

People love products that have the aura of “new” attached to it. A new product with new ingredients or discoveries. Ground-breaking discoveries have a way of capturing the attention of consumers. There’s an element of excitement and hope that goes along with something that’s ground-breaking. But that’s with the consumer markets.

You’ll need to be careful with using new with business markets and especially technology or scientific related markets. Technical people are just as interested in new discoveries. But there’s an element of cautiousness or skepticism that goes along with ‘new’. So tread carefully if you’re writing for these markets.


Response Killer #3:  Misuse of features versus benefits. Of course this is probably a rule known by anyone with an inkling about copywriting. But this copy device calls for knowing exactly who your target market is and understanding what’s important to them.

Direct mail to non-business consumers calls for telling them the benefits they’ll receive when they buy your product or service. What’s in it for them. But B2B marketing can be quite different.

Technical and scientific markets want to know features perhaps more so than benefits. Both can be discussed but a greater weight would fall on features. They want to know the “specs” depending on what your product is. They want hard information about tech data so they can make the most intelligent decisions about whether or not they need, or can even use, your product.

They do not want promises. They want to know what it does, what it will do for them as soon as they start using it. Hard data and not benefits.

Your job as a copywriter is to find out what your prospects want to know and what they need. And then talk to them in their language about how to get it.


A former college dropout, Dan "The Man" Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Discover how you can maximize your website profits in minimum time. For a limited time, you can test-drive Dan's Insiders Club for 30-days Risk-Free and get $1,165 dollars worth of bonus gifts. Rush cover to:

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3.) INTERACTIVE CLASSIFIEDS
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The New Plan Network.
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Potpourri Gel Jars
What's for Dinner? - Ham and Cheese Bread Bake
Just for You - Herbal Pillows
Site of the Week - Star Journey

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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F.ree Faxing

Every once in awhile, you may need to send a fax and you don't
want to have to go out and find a fax machine or even better
yet, pay for it. Also, sometimes faxing is just a lot easier
than calling on the phone, waiting on hold or going to an actual
place and turning the paperwork in.

So, if you're looking for a way you can fax right from your home
computer for free, this tip is for you! It's amazing, but there
are a couple places online where you can send faxes with
absolutely no money strings attached. This feature gets even
better as I go on. You do not need a fax machine in your home,
you don't need any fax software taking up space on your computer
and you don't have to give anyone your credit card information.

One of the best fax sites out there today is at
http://faxzero.com/. You just go onto the Web site and fill out
the sender information and the receiver information. For the
sender information, make sure you are careful when entering your
e-mail address. At the end of the process, a confirmation e-mail
will be sent to you, so you need to make sure your address is
correct.

With FaxZero, you can send a free fax with one of their ads on
the cover page, but you are only allowed a maximum of three
pages per fax and you can only send two faxes per day. This site
however offers a Premium Fax option, which costs $1.99 per fax
(that is without an ad on your cover page), but you can send up
to 10 pages per fax and there is no limit to the number of faxes
you send.

Now, as I said before, a confirmation e-mail will be sent to
you, but your fax will not transfer until you click on the link
in the e-mail. Once you do that, you will get another e-mail
letting you know if the fax went through successfully or not.

It may be hard to believe that this service is free, but it is
supported by advertising on the cover pages of the fr.ee faxes
you send out. You don't have to buy a machine, any supplies, get
a fax line or pay any long distance phone charges. So, it really
is a good deal. FaxZero also has a strict privacy policy, so you
don't have to worry about sp.am. Of course, FaxZero isn't the
only free service on the Internet. You can do an online search
for different places that allow you send fr.ee faxes.




-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE ADVERTISING & RESOURCES

__________________________________

E-ZINE A*D*VERTISING DETAILS

A*dvertise with The OnLine Exchange TODAY:
ake advantage of our Established Ezine and YOUR A*D*
could be seen by over 20,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $30
Get Sponsor a*ds as low as $15
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L-I-M-I-T-E-D TIME ONLY....
http://www.online-exchange.com/advertising.htm

 

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ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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