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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Please note, October is the beginning of the height of season in
online businesses.  It is imperative to book your ad packages as
soon as possible in order to take full advantage of the rising
traffic this time of year.  The OnLine Exchange offers a variety
of ad packages including 3 month packages that will bring you through
the first of the year.  Please do not sit around waiting for last minute a.dvertising.
Many ezines will be sold out until January.  Now is the time to get
your ad campaign in gear!

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of October, I noticed that 
we have Top Sponsor a*d availability for as early as next
week.  We also have Classified a*d availability for this
coming Thursday. 

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for 8 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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How To Recognize Your Niche Marketing Agenda
By Abe Cherian

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Starting a business, whether it's retail products or
services, must establish their own "niche". It doesn't
matter how great your products or services is, how great
your sales letter is or your headlines, offers or what a
great price you're offering. If you try to sell your
products or services to the wrong market, there's a strong
guarantee it's not going to work.


What is a niche? A niche is a particular specialty in which
a business or person finds they prosper. Niche strategy in
marketing is to market to a small but lucrative portion of
the market. The small size of the niche generally ensures
efficient marketing efforts and few if any direct competitors.


On the other hand, if you take an average product or service,
and maybe your ad copy is only medium grade, maybe your price
is only medium grade, that I've actually seen these marketing
campaigns go to the right targeted audience and pull a decent
response. The point I'm trying to make is, to help you
understand the difference between the right target market and
a good marketing campaign.


What can you do to make sure you get the right audience? You
have to begin by knowing who your products and services actually
appeal to. Then find the largest market that can actually buy
your products or services or the best market that can afford to
pay for your products or services.


You might find multiple markets. You don't want to leave any
markets out. You want to be sure you target a specific market
tightly enough so you can appeal to their interest, but not
so tightly that you don't appeal to anyone at all.


If you have a product that appeals to multiple markets, you
can develop multiple campaigns. If it's a service business,
that goes into the home, then you really appeal to many markets.
A home owner that is a doctor, a homeowner that is a dentist,
a homeowner that is a business owner, you can target to these
specific people and treat them as a particular market.


One great way to get into a particular market is to find a
professional that is already in that market or is already a
customer of yours and get them to be a cheerleader for you.
Ask them if they will endorse you. Usually they will if they
like your products or services.


For example, here's a story about my good friend Janice, a
letter she created.
 

Janice wanted to use her doctor as a reference for her business
and she asked her doctor if she could write a letter from him
to all of the other professionals in that market on their
letterhead in their envelopes and send out that letter on top
of one of his sales letters. Shockingly, her doctor said yes.


Her letter read like this; "I don't do this very often, but
I've received such good service from Dr. Blevins, I thought
the rest of you should know about this." And on with her message
she explained the good service and at the end she left her
business information.


The results were staggering and Janice Then gave her doctor
a free gift. She bought Dr. Blevins a box of his letterheads
being that she used theirs, and she sent her Doctor an organizer
to put them in.


You see, what this does is it makes sure the envelope gets
opened from her market because other doctors will open
information on other doctors. Always give your niche some
kind of position to help you increase your business.


About the author

Abe Cherian is the founder of Multiple Stream Media,
a company that helps online businesses find new
prospects and clients, who are anxious to grow
their business fast, and without spending a fortune
in marketing and automation.
http://www.multiplestreammktg.com.

Web's #1 site to find "free resources to Plan, Build,
Market, and Maintain your website":
http://www.multiplestreammktg.com/resources.html



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3.) INTERACTIVE CLASSIFIEDS
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even right now!).Click here to learn more =>
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4.) BIZ*TECH SAVVY SOLUTIONS
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Ctrl F

You're on a Web site looking for a particular word or phrase and
you can't find it. Well, a quick keyboard shortcut can save you
from all of that searching.

Just hold down Ctrl and F at the same time. Ctrl + F will bring
up a Find box on your screen. You can just type in any word or
phrase that you are looking for in the search box and hit Enter.
It will then proceed to highlight the word (or words) that it
finds. Once you find the first one, it might appear again, so
just click on Find Next and it will find the same thing again.
It will do that until the whole Web page or document is scanned.

You can search in either a Up or Down direction and you can even
choose the way your matches are found. You can select "Match
whole word only" or "Match case." It's all up to you! It's just
a fast and easy way to scan through a page and find exactly what
you're looking for!



-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

 

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5.) EZINE A*D*VERTISING DETAILS
__________________________________

A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 20,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $30
Get Sponsor a*ds as low as $15
Get Classified a*ds as low as $5
L-I-M-I-T-E-D TIME ONLY....
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You can get even L-O-W-E-R Prices when you
order one of our  VARIETY A*D Packages:
http://www.online-exchange.com/anniversaryadspecials.htm

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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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