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September
20, 2007 |
Issn:1528-3992
- Circulation:15,000+ |
Copyright©2007
All Rights Reserved
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"Through
the years I have found it wonderful to acquire,
but it is also wonderful to divest. It's rather like
exhaling."
- Helen Hayes,
Actress |
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In This Issue...
1.
A Word from the "Editor"
2. HeadLine Article:
What Mel Gibson Taught Me About
Niche Marketing...
3. Interactive Clas^sifieds
4. Parents Time-Out- Apple Butter
5. Hot Biz*Tip- Select All
OnLine Exchange Information
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This EDITION of THE ONLINE
EXCHANGE e-zine is brought to you by our:
TOP-STAR Sponsor:
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-Our Focus: To bring
you cost effective marketing strategies and implementation.
-Our Goal:
To provide you measurable results in business media and
marketing operations.
If subscribers can relate to, learn
from, share with, and trust the publisher...then he or she has
earned a well-deserved foundation for loyalty and success
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1.)
A WORD FROM THE "EDITOR"
___________________
A Warm welcome to all our new
subscribers.
Hello Subscribers,
Great NEWS! Our EzineTrendz
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is now offering reduced prices to blast your business
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As most of you know, ezine
a.dvertising is the most
effective way to a.dvertise your business. In efforts
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You can visit our website to view our packages, and if
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If you have any questions, suggestions, opinions,
please email us at: marketingtrendz@comcast.net
Have a GREAT Weekend!
Best Regards,
Debbie Solomon
marketingtrendz@comcast.net
Please forward this e-zine to
all your friends and co-workers who might be interested!
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2.)
HEADLINE ARTICLE
__________________
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What Mel
Gibson Taught Me About Niche Marketing...
By Anik Singal
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A lot of my students feel they need
to follow the crowd. They either jump on the Internet marketing
bandwagon, or they pounce on whatever's new and trendy.
Granted, you CAN make money that way. If you don't mind chasing the
tail of a trend.
But the REAL money is in getting AHEAD of the trend. You could tap hot
niche markets BEFORE everybody else.
Are you saying, "Anik, you've flipped. I'm supposed to be
psychic?" No, just watch the trendsetters - the entrepreneurs,
visionaries, and celebrities who have a knack for projects that make a
TON of money.
Look at Mel Gibson. He's not just one of the world's most popular
actors. He's also a movie tycoon. If Mel backs a film, it's gonna make
big box office bucks from day one.
Yet ask yourself: Would YOU have invested in a movie about a 13th
century Scottish warrior? Or a hideously expensive film in which
everybody speaks a language called Aramaic? No way!
Yet Mel took those ideas, applied his uncanny sense of what appeals to
people EMOTIONALLY... and made a MINT!
$100 million for the "run" of a movie is considered a
success. Mel's "Passion of the Christ," where everybody
speaks in Aramaic, grossed $611 million. And "Braveheart,"
about a Scottish freedom fighter in the middle ages, grossed over $210
million. Anybody who backed those projects made money. Especially Mel!
Mel Gibson's biggest strength as a marketer is he uses the PAST to
predict the future. Give him a story from the past with EMOTIONAL
CONTENT, full of heroes, love, suffering, and triumph, and he'll spin
it into cash!
How does this help the online marketer? On the web, the past
definitely isn't past. It's one of the HOTTEST niches. And it's not
cooling off. Look at the thousands of sites about history,
memorabilia, genealogy, and retro themes. The challenge is turning an
interesting slice of history into a cash machine.
That's where you can really learn from Mel. He chooses historical
subjects that spark people's EMOTIONS.
Interested in U.S. Civil War battles? There's tons of ways to monetize:
contextual advertising like Adsense; ads or auctions of memorabilia;
books, videos, and DVDs; travel to famous battlegrounds; genealogy
research and software; reproduction uniforms and period dress; etc.
And there's plenty of searches for Civil War related keyphrases. All
around, a NICE niche!
But how would Mel turn your site into a "box office hit?"
He'd market the HEROES. From infantry foot soldiers to flashy generals
on horseback. Why? Because visitors don't drool for dry history books.
Too many marketers sell the TOPIC and not the EMOTIONS. Then they moan
when their "hobby site" doesn't make money. Yet EMOTIONS
create desire... and desire opens wallets!
People drool for excitement, courage, valor, love of honor. So Mel
would put the spotlight on heroes and feelings, and pin them to
keywords, content, and products that satisfy our nostalgia.
Plus he'd focus on STORIES. He'd have a "heroes blog," an
optin list, an ezine, and maybe an autoresponder course filled with
vivid tales of triumphant heroes. And because he's an awesome
salesman, Mel would use every opportunity to associate all this grand,
high-minded content with the chance to make a SALE.
He'd send ezine readers to contextual ads with optimal clickthrough
page placement. He'd include affiliate links to everything from books
and DVDs, to period costumes and trips to Gettysburg. He'd do his best
to OWN that niche so he could make great money off that site for its
entire "run!"
"The past" is one of the web's most longstanding
"hot" niches. If you enjoy history or nostalgia, give this
niche the "Mel treatment." You might just create a 24/7 cash
machine that will chug along for generations to come!
This article is written by Anik Singal,
founder of The Affiliate Classroom. Anik Singal has developed
his own affiliate system that helped him earn well over $10,466 in
just 60 days. Now, he's looking for a few students to train one
step at a time.
Sign-up for our F.REE course
http://www.AffiliateClassroom.com/free-course.html
[Back to the Table of
Contents]
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3.)
INTERACTIVE CLASSIFIEDS
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Contents]
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4.)
PARENTS TIME-OUT
______________________
Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online
business or working outside of the home takes much time and effort
away from your family.
This weekly feature is committed to helping parents take back that
quality time and devote it more fully to spending it with their
children.
Check out this week's features:
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Time
Out
for
the
Week
-
Apple
Butter
What's
for
Dinner?
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Yummy
Potato
Noodles
Just
for
You
-
Picky
Eater
Site
of
the
Week
-
How
the
Panama
Canal
Works
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Follow the link below to see what it is all about! You owe it to
yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal
is to keep it short and simple each week, allowing you to maximize
your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
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5.)
HOT BIZ*TIP
_____________________
Select All
Have you ever wanted to highlight a complete document or page
all at once instead of dragging your mouse all the way from the
bottom to the top of the page just so you can copy and paste it
somewhere else? If it is two pages or more, it can get redundant
to use your mouse for all of the text. Even then, sometimes your
finger slips off the mouse and you have to start all over again.
If you wish however, you can select it all very easily!
There are two ways you can do this. One is going to the Edit
menu in whatever program you're working in (a Web page, MS Word,
etc) and choose Select All. That will highlight the complete
page of text, pictures, etc. Then you can just copy and paste
the material wherever you want it. The job will be done much
faster than using your mouse!
The other way to select it all is by using Ctrl + A. This
keyboard shortcut will do the exact same thing. Just click once
on the page you want to copy, press Ctrl and A at the same time
and poof, it's done!
-----
Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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E-ZINE
ADVERTISING & RESOURCES
__________________________________
E-ZINE
A*D*VERTISING DETAILS
A*dvertise with The
OnLine Exchange TODAY:
ake advantage of our Established Ezine and YOUR A*D*
could be seen by over 20,000 Subscribers as soon as
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ONLINE
EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and
voluntarily subscribed to this Ezine will Receive it. We are 100%
Opt-In. We will NEVER provide our subscriber list to ANYONE. We
respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL
PURPOSES ONLY.
The information contained in this document represents the current view
of MarketingTrendz on the issues discussed as of the date of
publication. Because MarketingTrendz must respond to change in market
conditions, it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee the
accuracy of any information presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied, including but
not limited to the implied warranties of merchantability, fitness for
a particular purpose and freedom from infringement. The user assumes
the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange
Ezine is expressed solely by the editor and writer, Debbie Solomon.
The opinions set forth by the editor is not necessarily an
interpretation of viewpoints made by the company.
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