September 20, 2007 Issn:1528-3992 - Circulation:15,000+

Copyright©2007 
All Rights Reserved

 "Through the years I have found it wonderful to acquire,
but it is also wonderful to divest. It's rather like exhaling."
 - Helen Hayes, Actress

In This Issue...

1. A Word from the "Editor"
2. HeadLine Article: What Mel Gibson Taught Me About Niche Marketing...

3. Interactive Clas^sifieds
4. Parents Time-Out- Apple Butter
5. Hot Biz*Tip- Select All

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1.) A WORD FROM THE "EDITOR"
___________________

A Warm welcome to all our new subscribers.

Hello Subscribers,

Great NEWS!  Our EzineTrendz Article Submission Service
is now offering reduced prices to blast your business
article to over 600 Publications.  EzineTrendz is known
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As most of you know, ezine a.dvertising is the most
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If you have any questions, suggestions, opinions,
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Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
marketingtrendz@comcast.net 


Please forward this e-zine to all your friends and co-workers who might be interested!


 

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2.) HEADLINE ARTICLE
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What Mel Gibson Taught Me About Niche Marketing...
By Anik Singal

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A lot of my students feel they need to follow the crowd. They either jump on the Internet marketing bandwagon, or they pounce on whatever's new and trendy.

Granted, you CAN make money that way. If you don't mind chasing the tail of a trend.

But the REAL money is in getting AHEAD of the trend. You could tap hot niche markets BEFORE everybody else.

Are you saying, "Anik, you've flipped. I'm supposed to be psychic?" No, just watch the trendsetters - the entrepreneurs, visionaries, and celebrities who have a knack for projects that make a TON of money.

Look at Mel Gibson. He's not just one of the world's most popular actors. He's also a movie tycoon. If Mel backs a film, it's gonna make big box office bucks from day one.

Yet ask yourself: Would YOU have invested in a movie about a 13th century Scottish warrior? Or a hideously expensive film in which everybody speaks a language called Aramaic? No way!

Yet Mel took those ideas, applied his uncanny sense of what appeals to people EMOTIONALLY... and made a MINT!

$100 million for the "run" of a movie is considered a success. Mel's "Passion of the Christ," where everybody speaks in Aramaic, grossed $611 million. And "Braveheart," about a Scottish freedom fighter in the middle ages, grossed over $210 million. Anybody who backed those projects made money. Especially Mel!

Mel Gibson's biggest strength as a marketer is he uses the PAST to predict the future. Give him a story from the past with EMOTIONAL CONTENT, full of heroes, love, suffering, and triumph, and he'll spin it into cash!

How does this help the online marketer? On the web, the past definitely isn't past. It's one of the HOTTEST niches. And it's not cooling off. Look at the thousands of sites about history, memorabilia, genealogy, and retro themes. The challenge is turning an interesting slice of history into a cash machine.

That's where you can really learn from Mel. He chooses historical subjects that spark people's EMOTIONS.

Interested in U.S. Civil War battles? There's tons of ways to monetize: contextual advertising like Adsense; ads or auctions of memorabilia; books, videos, and DVDs; travel to famous battlegrounds; genealogy research and software; reproduction uniforms and period dress; etc. And there's plenty of searches for Civil War related keyphrases. All around, a NICE niche!

But how would Mel turn your site into a "box office hit?" He'd market the HEROES. From infantry foot soldiers to flashy generals on horseback. Why? Because visitors don't drool for dry history books.

Too many marketers sell the TOPIC and not the EMOTIONS. Then they moan when their "hobby site" doesn't make money. Yet EMOTIONS create desire... and desire opens wallets!

People drool for excitement, courage, valor, love of honor. So Mel would put the spotlight on heroes and feelings, and pin them to keywords, content, and products that satisfy our nostalgia.

Plus he'd focus on STORIES. He'd have a "heroes blog," an optin list, an ezine, and maybe an autoresponder course filled with vivid tales of triumphant heroes. And because he's an awesome salesman, Mel would use every opportunity to associate all this grand, high-minded content with the chance to make a SALE.

He'd send ezine readers to contextual ads with optimal clickthrough page placement. He'd include affiliate links to everything from books and DVDs, to period costumes and trips to Gettysburg. He'd do his best to OWN that niche so he could make great money off that site for its entire "run!"

"The past" is one of the web's most longstanding "hot" niches. If you enjoy history or nostalgia, give this niche the "Mel treatment." You might just create a 24/7 cash machine that will chug along for generations to come!

 

This article is written by Anik Singal, founder of The Affiliate Classroom.  Anik Singal has developed his own affiliate system that helped him earn well over $10,466 in just 60 days.  Now, he's looking for a few students to train one step at a time.

Sign-up for our F.REE course

http://www.AffiliateClassroom.com/free-course.html

 

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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Apple Butter
What's for Dinner? - Yummy Potato Noodles
Just for You - Picky Eater
Site of the Week - How the Panama Canal Works

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 


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5.) HOT BIZ*TIP
_____________________

 Select All

Have you ever wanted to highlight a complete document or page
all at once instead of dragging your mouse all the way from the
bottom to the top of the page just so you can copy and paste it
somewhere else? If it is two pages or more, it can get redundant
to use your mouse for all of the text. Even then, sometimes your
finger slips off the mouse and you have to start all over again.

If you wish however, you can select it all very easily!

There are two ways you can do this. One is going to the Edit
menu in whatever program you're working in (a Web page, MS Word,
etc) and choose Select All. That will highlight the complete
page of text, pictures, etc. Then you can just copy and paste
the material wherever you want it. The job will be done much
faster than using your mouse!

The other way to select it all is by using Ctrl + A. This
keyboard shortcut will do the exact same thing. Just click once
on the page you want to copy, press Ctrl and A at the same time
and poof, it's done!





-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at:
http://adv-marketing.com/business/subscribe2.htm 



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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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