| August 30, 2007 | Issn:1528-3992 - Circulation:15,000+ |
Copyright©2007 |
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| In
This Issue...
1.
A Word from the "Editor" |
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This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:
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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.
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If you have any questions, suggestions, opinions,
please email us at: marketingtrendz@comcast.net
Have a GREAT Weekend!
Best Regards,
Debbie Solomon
marketingtrendz@comcast.net
Please forward this e-zine to all your friends and co-workers who might be interested!
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2.) HEADLINE ARTICLE
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«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
Affiliate Product Launches: How to profit from your
list when a new product is launched«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
Ever receive 10 or 15 email messages on the same day about
the same product launch?
If you have, then you probably noticed that all the messages
were from affiliates who "just wanted to let you know" about
a new product by their "good friend" Mr. X.
I'm sure each email message claims that this is a "must have"
and that you should really click on their link. Some may even
tell you not to buy the product until you "see this" so that
they can get you to their pre-selling page and then tell you
why you should buy the product (from them).
Maybe you're even guilty of sending out a few of these
messages?
It's completely ridiculous and a complete waste of time!
Here's the "behind the scenes" reason for the whole fiasco...
Someone creates a new product and they announce it to all
their affiliates, other marketing friends, etc. with a specific
launch date. The launch date is usually at least a few days
away.
All the affiliates go to work trying to create a compelling email
message to send to their lists. (Sometimes the product
creator will even give the affiliates the email message to
send.)
Each affiliate puts their "unique" message into their
autoresponders to await the launch date.
When the product is officially launched, all those affiliates
send out all those messages to all their subscribers at the
same time.
And that's why we get multiple messages from different
sources about the same product.
So, here's what I have to ask myself... who's really making the
money here?
When the market gets flooded with information about a new
product like this, the product creator is really the only one
making a killing. The affiliates, by and large, only pick up a sale
or two using this type of approach because they're competing
with all those other affiliates.
There is one exception, however. Those affiliates who:
Develop a completely new approach with their lists and create
such a compelling offer that their subscribers wouldn't even
consider clicking elsewhere.
Have such a strong relationship with their subscribers that the
subscribers would buy anything they recommend.
We'll talk more about how to become one of the exceptions in
a minute... first let's talk about why I believe it's a complete
waste of time to participate in these generic types of product
launches for most affiliates.
The Large List Advantage - If you have a very large subscriber
list (I'm talking about several thousand subscribers), then
you'll make few, if any, sales.
Here's why: Every email you send out has a conversion rate.
Email conversion rates are generally very low compared to
webpage conversion rates and your conversion rate is even
further diluted by the fact that each one of your subscribers
may have receieved 10 other emails on the same product.
So, here's how having a large list give you the advantage:
Let's say that you mail out to 200,000 subscribers and your
conversion rate is .01%. You'll make 20 sales. On the other
hand, let's say that you mail out to 20,000 subscribers and
have the same conversion rate... You'll make 2 sales. If you're
mailing out to 2,000 subscribers, you probably won't make
any sales (0.2 sales). Large lists are a HUGE advantage.
Credibility Damage - If you're the owner of a smaller
subscriber list and you send out the same generic message
that every other affiliate sends out, it will really hurt your
credibility with your subscribers. They aren't stupid, after all.
They know that Mr. X isn't really you're "good friend" if they
receive the exact same message from 10 other affiliates. You'll
get no sales and you'll probably lose some subscribers in the
process.
Merchants Win At Your Expense - When a merchant sets out
to launch a product in this fashion, they completely flood the
market with their sales message... That means that they can
make a killing in the first week or two. When I say "a killing,"
I'm talking about hundreds of thousands of dollars. Most
affiliates will see a very tiny piece of that pie -- if they get any
of it.
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Learn how you can maximize your profit potential during new
product launches and get part 2 of this article at:
www.internet-marketing-tutor.com/new-product-profits.html
[Back to the Table of Contents]
3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
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What's for Dinner? - Potato Chip Chicken
Just for You - Woman to Woman Encouragement
Site of the Week - Just Kid Recipes«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤
Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
[Back to the Table of Contents]
5.) HOT BIZ*TIP
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Autocompletion
If you find it annoying that when you start typing in an e-mail
address, it automatically fills in the rest. Is there a way to
make it stop doing this?
On one hand, autocompletes can be a big time saver, but on the
other, they can be annoying. If you would rather type in the
address yourself or select it from your address book, here's
what you do:
In Outlook Express, go to Tools/Options and select the Send tab.
Uncheck "Automatically complete e-mail addresses when
composing."
In Thunderbird, go to Tools/Options and click Composition. Under
Address Autocompletion, uncheck "Local Address Books."
In Netscape Mail, go to Edit/Preferences and click Addressing.
Under Address Autocompletion, uncheck the "Local Address Books"
box.
With AOL, go to Mail Options/Set Mail Preferences and choose the
Advanced tab. Uncheck "Use my Address Book and Buddy List to
autosuggest names when sending e-mails."
In Yahoo Mail, go to Mail Options and then under
Personalization, click General Preferences. Look for
Autocomplete and select "Do not use Address Autocompletion."
There you have it. No more autocompletion of addresses!
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Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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E-ZINE ADVERTISING & RESOURCES
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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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