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HEADLINE ARTICLE
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How To
Instantly Sell 65% More Of Your Products Or Services
By Kenny Love
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Adding language translation software to
your website
can instantly increase sales of
your products and services
worldwide.
Even though language translation
software has been available
for several years now, few website
owners are using it.
This is, I suspect, largely because
website owners have not
been consistently educated on the
tremendous benefits of this
particularly vital tool as well as its
idea not having been widely
promoted or publicized. As such, it is possibly considered
more of a website embellishment than a
business necessity.
This is ironic because, even though the
Internet/World Wide
Web literally presents us to the world
via our websites, most
of us simply (and perhaps, naturally)
present our site
information in our geographically
limited and comfortable
native languages.
Yet, in limiting our sites to our native
languages, we are
significantly decreasing our
opportunities to not only show our
interest in other cultures and
their respective languages, but
we are also eliminating our chances
to create lifetime foreign
customers, clients and their
respective sales, as well as
limiting our opportunities for true
international business growth
while establishing international
business relationships.
To support my idea on why language
translation software is a
vital tool for any website owner,
regardless of the nature of the
site's business or the products or
services that it distributes,
as an example, while a good portion of
the world speaks the
language of English to some degree,
other "first language"
persons would, obviously, prefer and
feel more comfortable
with being able to review any
website's content in their own
native language.
If you are a natural English speaking
individual, simply
consider how you feel when you access a
website that is in
a language other than English, and a
language that you do not
understand. Comprehension can
be a struggle, at best, and
you are very likely to simply exit the
site without further review.
However, in this particular instance,
this situation does not
only apply to English website owners,
but from my experience
of reviewing websites in other
languages, it equally applies to
non English sites as well.
However and again, it does appear
that cultures outside of
English markets tend to make more of an
effort to reach out
to English speaking markets by
presenting their websites in,
at least, the English language as
an alternative.
Statistics reveal that by not having
language translation
software installed on websites,
regardless of the sites' native
language or how well the site produces
financially, website
owners may be losing as much as 65% in
sales of their
products or services that they could
otherwise be enjoying
if their site presented itself in
multiple languages.
This is because
these particular foreign markets are not even
aware of the sites since the single
language sites do not make
a proactive effort to promote and
publicize themselves to
foreign language individuals. This
is a great disservice to both
the website owner as well as to the
prospective website visitor.
By default, it is safe to assume
that a respectable number of
potential foreign language customers and
clients searching
online "accidentally"
discover any given site, yet, will pass on
reviewing the site if it is not in their
native language. However,
consider the greater chances of
attracting those same foreign
individuals as sales prospects or
lifetime customers if only the
site were available in their native
languages.
In this age of competition and niche
market specialization, any
website owner can utilize all of the
assistance and information
available to not only maintain
their site's sales, but to
continually increase sales as well.
Now, regardless of what you currently
earn from your website
annually, imagine what the
financial impact of a 65% increase
in online customers or clients, a
number of whom are likely to
translate into online buyers, could do
for your annual income
compared to previous years.
Also, consider how beneficial your
having already established
a relationship with your foreign customers
or clients via having
their native language available on your
site can tremendously
benefit you should you attend business
conventions or other
business related functions in their
countries.
At the very least, you will have an
immediate advantage over
your competition that has not taken the
time to consider the
greatly added value of installing
language translation software
on their websites and how it can benefit
them dramatically.
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Editor's Note: Kenny Love is
president of MuBiz.com, a firm
specializing in promotion and
publicity for the entertainment
industry as well as representing
unique products and services.
To learn more information regarding language
translation
software and how it can immediately
benefit your website,
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