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HEADLINE ARTICLE
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How To Build A Massive MLM
Downline
By Ron Taylor
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The future of network marketing begins with you, today.
Network Marketing, also known as Multi-Level Marketing, offers an
incredible
opportunity to the go-getters of today’s marketplace. The concept
has born
the criticism of skeptics and been tested by time, as well as the
courts.
According to industry records, nearly $100 billion in goods and
services are
sold around the world each year via network marketing, and over 25
million
people are involved as distributors. How big of a piece of this pie do
you
want?
Network Marketing is a viable tool for achieving lofty financial
goals, but
it does not come easily, nor is wealth assured for the greedy and
dishonest.
Network Marketing is not about using people, but about getting other
people
involved in the business as your partners. I won’t tell you
recruiting
people into your business will be easy, in fact it may be your biggest
challenge, but according to national surveys, well over 90% of all
adults in
America dream of owning a home-based business.
There is nothing new about engaging other people to help you attain
financial goals. Capitalists have known for generations that true
wealth was
built upon the shoulders of huge labor forces and the control of
production
machinery. Exploitation was the name of the game, and soft-hearted,
philanthropic businessmen were often short-lived.
Adam Smith revealed the secrets of capitalism to the world in his book
The
Wealth of Nations. Smith’s book goes into painstaking details of the
manufacturing process and how the use of capitalistic concepts, such
as the
division of labor, mass production, and the use of a carefully
orchestrated
labor force, can enrich the entrepreneur and allow the consuming
society to
benefit from higher quality products, sold at lower prices than what
competitors offer.
Smith used the example of a pin factory to demonstrate how a one-man
operation may be able to produce a handful of pins per day, where the
individual steps in its production may include drawing a thin strip of
steel
from a spool, cutting it to size, flattening an end for the eye,
sharpening
an end for the point, and finally packaging it. Each of these steps,
accomplished by one individual, takes a considerable amount of time,
and the
proprietor of the pin factory is limited in his sales by his
production
capacity.
Using Smith’s principles, a pin factory entrepreneur could hire five
workers
to complete the individual tasks of producing and packaging pins. The
production capacity of this factory does not simply go up by five
times,
rather, because of specialization, the production capacity and product
quality increases geometrically.
This is the beauty of mass production and the proper use of a labor
force.
In a sense, network marketing allows you to duplicate yourself through
the
efforts of a motivated workforce. What would you rather have: 10% of
all the
sales you could generate by yourself, or 2% of all the sales your
network
produces? Network Marketing harnesses the powers of capitalism Adam
Smith
wrote about over 200 years ago. Frederick Taylor’s scientific
management
theories provide a more recent example.
Frederick Taylor’s concepts of scientific management revolutionized
how mass
production was accomplished. Best known for his time and motion
studies,
Taylor demonstrated that the careful use of labor, through training
and goal
setting, could dramatically increase an organization’s production
capacity.
Likewise, through training, motivating, and deliberate goal setting,
you can
reap the benefits of explosive organizational growth and sales.
Until the development of network marketing, the keys to producing and
selling a product were held by a handful of wealthy industrialists. In
the
early 20th century the common laborer considered himself lucky to hold
a
steady job and to receive a wage that could be stretched to meet the
daily
living needs of his family. Going into business for himself was an
unlikely
option, and at best was generally small mom and pop operations with
little
potential beyond Adam Smith’s one-man pin factory example.
Today, you have a chance to build your own empire, while helping other
people at the same time. Unlike traditional business organizations,
your
success is dependent upon the success of the people within your
personal
organization, and the day you forget that, is the day your business
will
collapse. In network marketing, you do not exploit people; you help
people.
And in the process of helping other people realize their goals, your
goals
will magically fall into place also.
Fortunes are being made everyday in network marketing. Are you ready
to step
up to the plate and claim your piece of the game? Network marketing
does not
require you to be beautiful, college educated, or heir to an empire.
All you
need is the conviction to believe in yourself, and the gumption to get
out
and make something positive happen.
Ron Taylor helps people build
business networks. You can explore his
home-based business opportunity at: http://www.wealthsearch.org
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