| JULY 19, 2007 | Issn:1528-3992 - Circulation:15,000+ |
Copyright©2007 |
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A Word from the "Editor" |
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This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:
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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.
Hello Subscribers,
We have just celebrated our 8 year anniversary of
The OnLine Exchange e-zine. In celebration of our
anniversary, we have given our website and our ezine
edition a whole new look. Drop us an email and let us
know what you think.As most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business. In efforts
to assist you in your marketing campaign,
The OnLine Exchange have reduced our prices and
formulated a range of variety packages to make your
campaign run smoothly during this crucial time of year.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:
If you have any questions, suggestions, opinions,
please email us at: marketingtrendz@comcast.net
Have a GREAT Weekend!
Best Regards,
Debbie Solomon
marketingtrendz@comcast.net
Please forward this e-zine to all your friends and co-workers who might be interested!
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2.) HEADLINE ARTICLE
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«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
The Secret to Creating Ads That Sell«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
Whether you are starting a new business or looking to attract new sales there are a few things you can't afford. Losing potential clients to your competitor and wasting money on ineffective advertising.
Unfortunately, these things happen more often than not. So, why do some businesses do so well while others fail? It's not due to more marketing dollars spent. Instead a strategic plan was evoked to produce an effective advertisement.
There are many important elements that go into producing an effective ad. First, let me start by saying that coming up with a great ad it isn't rocket-science. There are no complicated formulas to follow in order to create an ad that grabs the readers' attention.
Second, using just creativity can kill your ad. Let me explain. Creative ideas are just that, creative. Before you slap down an idea and call it "brilliant" take the few minutes and ask yourself the following questions:
* Who is my targeted audience?
* Does the ad clearly communicate my message?
* What is "unique" about my message?
* How does my ad compare to my competitors?
* What will motivate my targeted audience to respond?
Your ad has to be more than just creative. It must exude value in its message. Think of the reasons why you buy a product or service. Almost every reason for a purchase has some sort of value tied to it. Whether it saves money, tastes good or satisfies an emotional need, it serves a valued purpose.
Make Headlines Work for You
The headline is by far one of the most important elements in creating an effective ad. There are thousands of pages both in print and online that cover the subject of headlines. Why? Well, quite frankly, it makes or breaks an ad. The headline is in essence the voice of your ad. It shouts out: "Hey This Product Will Make You Rich, Here's How!"
Rather than using: "Jane's Homemade Cookies" use "Instant Smiles with Easy to Bake Homemade Cookies".
Always use appealing keywords in your headline that attract attention or stir up curiosity. The goal is to get your targeted audience to read the rest of your copy. Consider using the following keywords when writing your headline:
New, How, Why, Free, Save, Fast, Now, Announcing, Introducing, Wanted, Make, Grow, Sale, Limited, Guaranteed.
Next time you notice a headline that grabs your attention; use it and test it on your product or service. But always keep away from exaggerating your offer. You will quickly lose credibility if you are not honest with your targeted audience.
Writing Simple Yet Effective Body Copy
Once you accomplish transitioning the reader from the headline into the body copy, build momentum by relating to the viewers' needs and satisfying their desires with each written word.
When writing the body copy; keep words simple and to the point. Use sub-headlines whenever possible and keep paragraphs short.
It's important to make it easy for the reader to scan through the copy. If your offer consists of many benefits, use a bulleted list.
Avoid cluttering up your ad by trying to cram too much in the space provided. Eliminate unnecessary words that can drown your message.
Using Visual Elements
There are no set rules of where the graphics must be placed on your ad. However, when selecting illustrations or photographs, display your product or choose ones that are relevant to your offer.
Using graphics can enhance your message as well as grab a viewer's attention when they glance around on a page. Remember, graphics can communicate a message before a single word is read.
Ask for the Sale While Creating a Sense of Urgency
Limited-time offers can create a sense of urgency, but giving your reader a valid reason why they should act now generates more sales. Again, use benefits to attract the reader to take action.
Is there a free gift with the purchase? Will it enhance their lives immediately? Is it a special one-time low price offer?
People love bargains. Use discounts to attract those who want to take advantage of your offer by providing a coupon with an expiration date.
Lastly, specify how your product or service can be obtained and ask for the sale. If it requires a phone call ask them to pick-up the telephone and call. If you require payment, tell them what forms of payment you accept and how to make them.
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About the Author: Tom Killian is a partner at Media D'Vine. An Orlando, Florida based agency specializing in marketing and advertising. Tom has been successfully building online businesses for over 9 years. http://www.mediadvine.com.
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4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤Time Out for the Week - Pail of Sand Cake
What's for Dinner? - Creamy Ham And Macaroni Bake
Just for You - FLYing
Site of the Week - Bird Songs«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤
Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
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5.) HOT BIZ*TIP
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Homepage Web Site
Have you been thinking about changing the Web site you have set
as your homepage? Or maybe you've been wanting to remove your
homepage altogether and just have a blank page when you open up
your browser?
To do either of these, open up your Web browser and choose
Tools, Internet Options. Under the "Homepage" section, you can
either type in which site you'd like to use as your homepage,
you can choose the default site or choose to use a blank one.
After you've done that, just click OK and the next time you go
to surf the Internet, the choice you made will show up.
Now, here's a little something extra for all you Internet
Explorer users. Would you be interested in an even quicker way
to set your homepage? Just head to your address bar and drag the
little Explorer icon next to the address to your homepage (the
one that looks like a little house) button.
You'll get a message asking you to confirm that you want to
switch your homepage. Click on Yes and your new homepage will be
set.
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Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
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Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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E-ZINE ADVERTISING & RESOURCES
__________________________________
E-ZINE A*D*VERTISING DETAILS
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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
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CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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