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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

Hello Subscribers,

Guess what today is?  It is our 8 year anniversary of
The OnLine Exchange e-zine.  In celebration of our
anniversary, we have given our website and our ezine
edition a whole new look. Drop us an email and let us 
know what you think.

As most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business.  In efforts
to assist you in your marketing campaign, 
The OnLine Exchange have reduced our prices and
formulated a range of variety packages to make your
campaign run smoothly during this crucial time of year.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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Keyword Research and Analysis: 
5 Tips to Effective SEO Keyword Research Analysis
by Valerie DiCarlo

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Keyword research and analysis can be a daunting task, when done correctly,
and expert keyword research is the foundation to a successful SEO
campaign. Many new website owners think the keyword research analysis
process is easy. They think free tools, such as the Overture Search Term
Suggestion Tool is the profit pill that will bring them instant results.

Unfortunately, the free tools will only give you a rough guide and a quick
indication whether a hunch is worth further research. These free keyword
research tools are limited to basic information. When performed correctly,
expert keyword research exposes so much more - all the gems that are
tucked away deep.

Real keyword research requires research AND analysis. There are so many
aspects to the process that can not be left to chance.  Attempting to do
the keyword research on your own is like going to a veterinarian to fix
your car. My advise to all clients I do SEO consulting services for is to
simply leave this task to the experts who have the correct keyword
research tools and expertise.

Following are 5 tips for effective keyword research analysis:

1. Latent Semantic Indexing (LSI) - Use multi-word phrases

Latent Semantic Indexing (LSI) is a vital element in Search Engine
Optimization (SEO) for better keyword rankings in search results. LSI is
based on the relationship, the "clustering" or positioning, the variations
of terms and the iterations of your keyword phrases.

Expertly knowing LSI and how it can be most useful and beneficial for your
SEO and the importance it has with the algorithm updates to search engines
like Google, MSN and Yahoo which will benefit your keyword research for
best practice SEO.

LSI is NOT new. For those doing keyword research over the years always
knew to use synonyms and "long tail" keyword terms which is a simpler
"explanation" to LSI. More often than not, these long tail, less generic
terms bring more traffic to your site than the main keyword phrases. The
real bottom line is that Latent Semantic Indexing is currently a MUST in
keyword research and SEO.

2. Page Specific Keyword Research - Target your niche keyword phrases for
each site page

Probably the most common mistake in keyword research is using a plethora
of keywords and pasting the same meta keyword tag on every web site page.
This is SO not effective! Your keyword research needs to be page specific
and only focusing on 2 to 5 keywords per page. It's more work, but
combined with best practice SEO, gives each site page a chance for higher
ranking on their own.

3. Country Specific Keyword Research and Search Engine Reference

Keep in mind that keyword search terms can be country specific.  Even
though a country is English speaking, there are different keyword terms
you must research - and then reference that country's search engine when
doing your initial keyword research. For instance, UK and Australia may
have different expressions, terminology and spellings (i.e. colour,
personalised).  Referencing the terms in the corresponding search engine
is an important element to keyword research that is often forgotten, so
for example, be sure to check the search terms on google.co.uk or
au.yahoo.com. And of couse, if you have 3 to 4 really comprehensive
research tools in your arsenal, you will be able to search for historical,
global and country specific search terms easily and effectively.

4. Keyword Analysis - Cross referencing in the search engines

Once the majority of the keyword research has been done for a site page,
it's time to plug those terms into the search engines to determine:

- If it is really the desired niche keyword for that page
- To assess the competitiveness of your keywords. Along with checking the
competitiveness of your keywords you should look at the strength of the
competition.
- Are the other sites listed for your keywords truly your competitors?
- Are the sites listed for your keyword even related to your industry,
products or services?

These critical analyses of keyword phrases are often forgotten. Since the
keyword research and analysis is the foundation of a successful SEO
campaign, you certainly don't want to build your on-page optimization on
the wrong niche keywords!

5. Ongoing Keyword Research - Repeat your keyword research on a consistent
basis

While you may think that you have completed your keyword research analysis
and laid a solid foundation for your SEO, you need to keep monitoring your
keywords and tweak as necessary. Keywords can change from month to month
as keyword search terms change, genres change and/or if your niche is
within social portal networking sites - to name just a few. Maintaining
ongoing keyword research is essential for best practice SEO.

Most Successful Strategy to Streamline Your Keyword Research Efforts:

Yes, many website owners will opt to do the keyword research and analysis
themselves with only a marginal effect on an SEO campaign. It's not the
most successful strategy to use to for the most effective results.

To be certain of your keyword data, accurate keyword analysis should be
performed - and cross referenced - across multiple expert keyword tools.

Effective keyword research lays the ground work for effective SEO results
and can help you kick-start the ranking process - perhaps even giving you
a step up on your competitors.

The most successful strategy to streamline your keyword research efforts
is to hire an expert. Focus your business efforts on your strengths and
expertise and allow the SEO experts to effectively perform the keyword
research analysis correctly.

Keyword Research Analysis expert Valerie DiCarlo helps companies large and
small - worldwide - enjoy a long term improvement in website visibility,
increased brand awareness, a continuous flow of new sales leads and higher
revenues. To discover how you can improve rankings across multiple keyword
phrases and search engines, go to:
http://www.seo-web-consulting.com/seo-strategies.html






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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Noodle Names
What's for Dinner? - Citrus Salmon
Just for You - Pool safety tips
Site of the Week - HubbleSite

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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 Password Protect

Okay, so you have your computer under password protection and
you also have a nifty screen saver set up, but do you
necessarily want to have to put your password in every time you
move your mouse to come out of your screen saver? If not,
there's an easy way to change that.

Right-click anywhere on your desktop and choose Properties.
Next, click on the Screen Saver tab and make sure the box that
says "On resume, password protect" is unchecked. This will allow
you to get right back to work after breaking your screen saver,
without having to enter your password again and again!

Or, if you're really nervous about who might access your System
while you are not using it, make sure it is checked.
 
  
-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE ADVERTISING & RESOURCES

__________________________________

E-ZINE A*D*VERTISING DETAILS

A*dvertise with The OnLine Exchange TODAY:
ake advantage of our Established Ezine and YOUR A*D*
could be seen by over 20,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $30
Get Sponsor a*ds as low as $15
Get Classified a*ds as low as $5
L-I-M-I-T-E-D TIME ONLY....
http://www.online-exchange.com/advertising.htm

 

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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