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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

ATTENTION:  The OnLine Exchange, EzineTrendz
and MarketingTrendz is getting a New FaceLift!
Keep an eye out for our New Look, New Incentives,
New Programs, and New Specials!!

COMING THIS THURSDAY...OUR 8 YEAR ANNIVERSARY!

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of May, I noticed that 
we have Top Sponor a*d availability for as early as next
week.  We also have Classified a*d availability for this
coming Thursday. 

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for over 7 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Dog link Dog World: Website Linking strategies -The No Follow Tag

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For a site to get long term f.ree traffic from the search
engines.  Understanding of website linking strategies needs to
be applied.  This strategy needs to fit with your business model
and must be sustainable over time. Traffic from some links,
takes time to develop.

At this time, Google owns the 'search engine' playing field for
traffic.  The majority of webmasters approach a linking strategy
purely for SEM (Search Engine Marketing). More links to a site
is a key when looking to get found in Google

The overall goal should be traffic results based, not purely
for search engines.

Links can take anything up to six months to show up. An example
that would help indirectly with search marketing would be
Wikipedia. 

This free online library allows edits to apply external links
to the bottom its pages. The site has a many million pages and a
vast amount of traffic

Now Wikipedia has applied the 'no follow' HTML tag on its
external page links to stop it being abused by some webmasters.
This can be seen on any site using this process, by the
following steps:

1. Highlight the link by left mouse and holding
2. Right mouse the link and look at the properties.

The text "Nofollow" can be seen in the properties

The no follow tag means Page Rank (or Reputation - PR) will not
be passed on to your site and Google will not count it as a
link. To Quote Wikipedia:

"nofollow" actually tells a search engine "Don't score this
link" rather than "Don't follow this link."

However many of the Wikipedia pages rank very high on Google,
and features as a trusted authority site which has power in all
search engines. So is likely to send traffic which is really
what you are looking for anyway.

At the same time, different engines treat these links
differently. In a recent interview with the Yahoo director of
search, they have stated that the link will be followed to the
site, however  the details of the link will not be passed on,
simply that your site will be found.

There is an easy way to identify these types of links, if you
use the Web Browser, Firefox which I highly recommended.  It is
a good  alternative to Internet Explorer as its very clean and
easy to use.

It has an Search Engine Marketing add on which, when installed
and turned on, it will show you the no follow links highlighted
in red.

Also, while searching in Google, it will show a large amount of
information on links to the listings, age of the site, alexa
ranking etc.

Download it here:

http://tools.seobook.com/firefox/seo-for-firefox.html

Another method that has been used to acquire links, is that of
posting comments on blogs. This has resulted in a rash of
posting comments only for return links. Wordpress, one of the
most used blog open source software platforms, has made all the
comment links no follow in order to combat this. 

In conclusion, there are many effective linking strategies, for
marketing online at the same time the development of goals with
an overall plan for the development of these goals should be
applied.
----------------
Paul Easton is a Web site Link Marketing Expert, and the owner
of  DigitalAwol.com, The Link Exchange Directory which helps the
small online business get traffic from links. You can instantly
get 20 High Quality Fre.e Links to your website by visiting:
http://www.DigitalAwol.com/

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3.) INTERACTIVE CLASSIFIEDS
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4.) BIZ*TECH SAVVY SOLUTIONS
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Disappearing Buttons

Have your buttons just ever disappeared? I'm not talking about
the buttons on your shirt, but your buttons in Outlook Express,
you know the ones that say Create Mail, Reply, Forward,
Send/Receive, Delete, etc. You know, the buttons you really need
to be able to get through your e-mail each day.

Well, in case those ever happen to disappear on you and you've
run out of other options in figuring out how to get them back,
here's an easy way to remember. Just right-click somewhere in
all of the open gray area where your buttons usually sit, and
choose Customize. Then under the box that says Current Tool
Bars, click on the Reset button, and all of your buttons will
come back to you and you can be on your way.



-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

 

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 20,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $30
Get Sponsor a*ds as low as $15
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You can get even L-O-W-E-R Prices when you
order one of our  VARIETY A*D Packages:
http://www.online-exchange.com/anniversaryadspecials.htm

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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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