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OnLine
Exchange e-zine
...A
Realm of Information for the Avid Internet Marketer
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June
18, 2007 |
Issn:1528-3992
-Circulation:15,000+ |
Copyright
© 2006 All Rights Reserved
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"Even
if it is a little thing, do something for those who have
need of help, something for which you get no pay but the
privilege of doing it."
- Dr. Albert
Schweitzer |
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In This Issue...
1.
Editorial-by Debbie Solomon
2. HeadLine Article:
Sales Management Mastery
3. Interactive Clas^sifieds
4. Biz*Tech Savvy Solutions- Emoticon
Warning
5. E-zine A*d*vertising Details
OnLine Exchange Directory & Information
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This EDITION of THE ONLINE
EXCHANGE e-zine is brought to you by our:
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-Our Focus: To bring
you cost effective marketing strategies and implementation.
-Our Goal:
To provide you measurable results in business media and
marketing operations.
If subscribers can relate to, learn
from, share with, and trust the publisher...then he or she has
earned a well-deserved foundation for loyalty and success
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1.)
EDITORIAL
___________________
A "Warm" Welcome to All our
New Subscribers.
ATTENTION: The OnLine Exchange,
EzineTrendz
and MarketingTrendz is getting a New FaceLift!
Keep an eye out for our New Look, New Incentives,
New Programs, and New Specials!!
I hope you all had a great
weekend. In reviewing
our scheduling for the month of May, I noticed that
we have Top Sponor a*d availability for as early as next
week. We also have Classified a*d availability for this
coming Thursday.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:
http://www.online-exchange.com/advertising.htm
I see alot of new business
entrepreneurs online,
and we do have many new subscribers. The OnLine
Exchange has been in publication for over 7 years.
We have quality readers and very competitive a.dvertising
packages. So, please take a moment and review what
The OnLine Exchange has to offer.
If you have any questions, suggestions, opinions,
please email us at: marketingtrendz@comcast.net
Please forward
this e-zine to all your friends and co-workers who might be
interested!
Until Next time,
Debbie
Solomon
editor of The OnLine Exchange
Ezine
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to the Table of Contents]
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2.)
HEADLINE ARTICLE
__________________
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
Sales Management Mastery:
How to Turn Your Sales Effort Into a Rocket Ship of Results
by Chet Holmes
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
Most business leaders
don't know how to structure their sales organizations or even
themselves for maximum productivity. They don't know how to change,
adapt and re-organize for new stages of growth. Whether you are a
one-person army or a large-scale sales force, you can learn and
leverage my golden secrets to super sales mastery.
I first learned the secrets to building precision sales organizations
while working for billionaire businessman, Charlie Munger. I doubled
the sales of the first company given to me in just 15 months. The
second company I doubled in just 12 months. Several of the companies I
took over, I doubled two and three years in a row. Here’s
how…
How to Increase Productivity & Double Your Sales
In most sales organizations, the sales are ad-hoc. Everyone’s
running around doing what they think is best. Management sets very
little standards of performance.
If you want to achieve maximum productivity and double your sales in
less than 12 to 15 months, you must think like a scientist. You must
plan of every aspect of your sales process down to the smallest
detail.
Here Are My Top Ideas to Help You Create Your Step-By-Step Battle Plan
for Sales Success:
1. Prospecting Stage
Do you have minimum standards for the types of accounts your
salespeople should go after? Does every rep have some “dream
clients” they chase constantly and relentlessly? What is the minimal
size accounts should your reps be going after?
Did you establish the minimum number of accounts your team will go
after (per rep)? How much time each day is going to be dedicated to
this effort? Did you set a minimum amount of rejections your team will
face per client? Make sure you include in your battle plan what your
sales reps should do after each rejection and how this process is
going to be monitored? If you don’t set standards here, 52% of
all salespeople will give up after a single rejection. Yet studies
show it takes 8.4 rejections today to get the client to at least meet
you.
What will be your sales reps first approach? The second? The Third?
What do you say if you get the prospect on the phone right away? What
are your procedures for getting around gatekeepers and assistants?
2. The sales call.
What are your sales reps going to present? What are the top five
strategic objectives you want to achieve from every interaction with
every buyer? What and how many questions are they going to ask?
How will your reps own personal credibility?
The sales call is a terrific strategy 99.9% o companies never
address on purpose. Have you seriously sat down and talked about the
sales call and planned out each aspect? Did you practice it, role-play
it and polish it to a fine luster? Are you leaving nothing to chance?
For every company I work with, I make them plan every inch of the
sales call. I tell my clients to think of sales like a war. Marketing
with direct mail, advertising, trade shows and Internet Marketing are
like your long range bombing. They soften the market and make it more
receptive.
Your salespeople are your foot soldiers. When they get into
hand-do-hand combat, how well do you want them trained? How many
scenarios do you want to address in advance? By perfecting every
aspect of the sales phone call, my clients slaughtered companies four
tines their size!
3. The actual pitch for the product or service.
What’s your pre-emptive strategy to block competitors? What’s
going to motivate your prospects to buy right now? Pretend you had to
present to all your prospects all at once, what kind of experience
would that be? Are you ready right now? If not, your sales process is
sloppy.
Sorry, but it’s true. I plan out the sales opportunities to the
letter. I know exactly what I’d say if you put all my prospects in a
room all at once. Figure it out, then role-play it.
4. The offer.
Creating a compelling offer is an art form. Can you offer something
for free that gets you deep into your clients’ world? Can you offer
a free audit related to your type of product or service? Can you
sweeten the inducement to buy with a bonus or free gift?
I have a client who recently added an MP3 Player to the offer and it
increased his sales by 22% overnight. As a bonus, I give away
spectacular additional training programs as an inducement to buy my
primary offers.
Role-play your offer again and again until the reps do it with ease
and complete comfort.
5. The follow up.
Now it’s time to continue the bonding process. In this stage you
must recognize and plan your objectives after a sales interaction? Do
you want to get referrals? Do you want to keep the client coming back
again and again?
How are you going to build a bond? Did you get emails addresses? Can
you open a relationship that is so worth having they can’t say no?
What’s follow up step one, step two, step three and so on?
Train Your Sales Reps to Act More Like Top Producers
That said, the procedures, role-playing, constant training and working
on your sales process and not just in it, can help even regular
salespeople perform like top producers. If you’re not leading, you
can’t close. There’s a war in today’s business world. It’s
called sales. Ad, if you want to win the war and get more market share
you must get yourself some true warriors. You need top producers.
Top producers respond perfectly to rejection by becoming more
effective. They become more aggressive when someone is brushing them
off. They’re more persuasive if someone isn't buying.
Top Performers know that the sales process is a science. They
understand that they must operate like scientists, constantly moving
toward the sale. So start drilling down like a scientist each and
every aspect of your sales process.
About the Author:
Sales trainer and business growth expert, Chet Holmes is the only
trainer to have personally picked up the telephone and cold-called his
way into 60 Fortune 500 and got all 60 as clients. To learn his top
four incredible concepts that will double your sales in the next
twelve months, watch his live videos for free at:
http://www.howtodoublesales.com.
It will only take five minutes to learn.
[Back to the Table of
Contents]
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3.)
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[Back to the Table of
Contents]
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4.)
BIZ*TECH SAVVY SOLUTIONS
_____________________
Emoticon Warning
While emoticons can add much to convey your mood or feelings in
an email, you should be warned that there are dangers involved
if you download them from the internet. You've seen the yellow,
purple, blue, green and red faces, and they are offered as a
free download beware. Many of the free offers contain powerful
spyware that will track your web surfing habits and send the
information back to the company that gave you the free
emoticons.
The company then sells the information to whoever is interested
and willing to pay the price. The information they obtain from
your computer could be private and personal information which
you don't want just anyone to have access to. To be safe don't
download any free offer unless you know and trust the company.
Even then use caution. You should always exercise care when
downloading anything from the Web. My recommendation is to
download onto a floppy, and then immediately run AdAware
<http://www.lavasoftusa.com/software/adaware/>
which is free,
and also your anti-virus program. Since you are running it on
your floppy drive contents, it should only take a minute or so
to do it.
-----
Did you know that subscribers to
Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his
Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the
Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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5.)
EZINE
A*D*VERTISING DETAILS
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OnLine Exchange TODAY:
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EZINE
BUSINESS
DIRECTORY
__________________
The OnLine Exchange is
brought to you by MarketingTrendz. Please visit our directory of
resources for helpful information for your online
business.
MarketingTrendz
http://www.marketingtrendz.com
ONLINE
EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and
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Opt-In. We will NEVER provide our subscriber list to ANYONE. We
respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL
PURPOSES ONLY.
The information contained in this document represents the current view
of MarketingTrendz on the issues discussed as of the date of
publication. Because MarketingTrendz must respond to change in market
conditions, it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee the
accuracy of any information presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied, including but
not limited to the implied warranties of merchantability, fitness for
a particular purpose and freedom from infringement. The user assumes
the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange
Ezine is expressed solely by the editor and writer, Debbie Solomon.
The opinions set forth by the editor is not necessarily an
interpretation of viewpoints made by the company.
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Contents]
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