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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

Well folks, we're almost there.  A whole new look is
coming to The OnLine Exchange.  We are getting a 
facelift!  Business is just like life, and every so often
we need a freshen up and do something different
to make ourselves feel better.  Along with a fresh
new look, we will have some new offers, exciting
specials and new additions to our ezine.  Keep
an eye out!

As most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business.  In efforts
to assist you in your marketing campaign, 
The OnLine Exchange have reduced our prices and
formulated a range of variety packages to make your
campaign run smoothly during this crucial time of year.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

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marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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Make More Sales By Airing Your Dirty Laundry
(c) Clifford Mee - All Rights Reserved
    http://www.MarketingPersuasion.com

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There's an old saying, "Don't air your dirty laundry".

If you're selling any product or service either online or
offline this is horrible advice.

You see sooner or later, your customers are going to find
out the negative aspects of your product. Call it karma if
you like, but they will. 

And when they discover it, at the very least you'll lose
credibility, generate higher refunds and lose customers for
life. At the worst your business reputation will get
entirely trashed.

This doesn't even take into account your prospects. If your
product raises objections with actual customers you can be
sure  your prospects will pick up on them too.

This is not voodoo. Every point of sale has a vibe. People
pick up things unconsciously. If they get an adverse feeling
then they back out and you lose another sale.

So what's the answer?

Air your dirty laundry. In fact be proud of it!

If you point out any problems upfront then you're in
control.

Let me give you an example...

A friend of mine recently tried to sell his treasured
classic car. Unfortunately after test driving it nobody
would offer him anything near what he thought it was worth.

He came to me for advice. I asked him what were the things
he loved about the car and if it had any quirks or problems.
So he poured out his feelings about the car.

Afterwards I wrote down an advertisement for him to sell his
car. The first sentence began,"The only thing wrong with
this Classic Car is its Classic Brakes." I then went on to
describe the many virtues of owning a piece of automotive
history.

He sold the car for the full price within 24 hours of
running the new advertisement. He was amazed.

If your product is defective in any way a customer may take
issue with, then bring it up in your sales copy early. You
can even do this in your headline, like I did.

This method kills likely objections dead. And it's these
objections which will lose you customers and sales. You'll
sell far more product if you then reframe any possible
problems as actual benefits instead.

Take a one page unattractive website for instance. Imagine
it has no graphics, bare minimum sales copy and sells an
ebook for $19.

How can this be easily reframed?

You simply point out this non-flashy website allows you to
pass on large cost savings to the customer because you don't
need to hire a copywriter or web designer. That's why the
customer can get the ebook now at $19 rather than the $39 it
would normally be.

You're now providing your prospects with greater value
overall and they will thank you for it with sales. 

You could also point out your competitions more flashy more
expensive product. Just ask the customer what's more
important, having more benefits for less money or less
benefits for more money?

They'll quickly agree your product must be better.

This then gets them to agree they should buy your product.

You'll make many more sales airing your dirty laundry
intelligently.



Clifford Mee is an author, internet marketer, hypnotist and
success life coach. If you want to discover little known
'battle tested' strategies to persuade more customers to
spend more money more frequently, then please visit his
main website at http://www.marketingpersuasion.com





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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Seltzer Rockets
What's for Dinner? - Chicken Crescents
Just for You - Parental Observations
Site of the Week - Kids Health

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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  Secure Your Computer

Given enough time and using the correct tools, a hacker can break into a
computer and access the files. One reason hackers are able to break into
computer systems so easily is because the user did not create a strong
enough password. Many computer users create passwords after their family
pets, favorite objects and familiar words. This is an extremely bad idea.

For starters, don’t choose a password that is in the dictionary. It takes
password cracking software about 10 seconds to crack a word that is in
the dictionary. The password cracking software uses a dictionary file
which contains every word in the dictionary. The software takes the words
and sends them at the object it is trying to crack. This dictionary file
is usually easy to update, since a site on Google provides hundreds of
results.

For more effective passwords, try taking two or three words, slicing them
at random points and them crunching them together. For example, I could
use house and railroad. My outcome might result as “houroad,” which is
not in the dictionary.

However the above is not always the best way to go when choosing password.
 Eventually, it will be cracked, probably within nine days or so. If you
are locking important information, this is not good enough.

The best password that a user can create is by mixing upper and lower
case letters with numbers. An example of this would be “4xCD34z.” This
password would probably take around 200 or so years or so to crack. (I
don’t know a single hacker who would want to wait that long). These types
of passwords are hard to memorize, but are the hardest to crack.

The length of the password is a major factor as well. The longer the
password, the longer it takes to crack. To make the most complex password,
 a user can also add symbols to their password. Again, the greater the
complexity of the password, the greater the time it takes to break it.





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Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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A*dvertise with The OnLine Exchange TODAY:
ake advantage of our Established Ezine and YOUR A*D*
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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