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OnLine
Exchange e-zine
...A
Realm of Information for the Avid Internet Marketer
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May
28, 2007 |
Issn:1528-3992
-Circulation:15,000+ |
Copyright
© 2007 All Rights Reserved
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"Always
think of what you have to do as easy and it will
be." |
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In This Issue...
1.
Editorial-by Debbie Solomon
2. HeadLine Article:
Leadership Like White-Water
Canoeing
3. Interactive Clas^sifieds
4. Biz*Tech Savvy Solutions- Backing
Up the Registry
5. E-zine A*d*vertising Details
OnLine Exchange Directory & Information
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This EDITION of THE ONLINE
EXCHANGE e-zine is brought to you by our:
TOP-STAR Sponsor:
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-Our Focus: To bring
you cost effective marketing strategies and implementation.
-Our Goal:
To provide you measurable results in business media and
marketing operations.
If subscribers can relate to, learn
from, share with, and trust the publisher...then he or she has
earned a well-deserved foundation for loyalty and success
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1.)
EDITORIAL
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A "Warm" Welcome to All our
New Subscribers.
ATTENTION: The OnLine Exchange,
EzineTrendz
and MarketingTrendz is getting a New FaceLift!
Keep an eye out for our New Look, New Incentives,
New Programs, and New Specials!!
The BIG Announcement is Coming Next
WEEK!
I hope you all had a great
weekend. In reviewing
our scheduling for the month of May, I noticed that
we have Top Sponor a*d availability for as early as next
week. We also have Classified a*d availability for this
coming Thursday.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:
http://www.online-exchange.com/advertising.htm
I see alot of new business
entrepreneurs online,
and we do have many new subscribers. The OnLine
Exchange has been in publication for over 7 years.
We have quality readers and very competitive a.dvertising
packages. So, please take a moment and review what
The OnLine Exchange has to offer.
If you have any questions, suggestions, opinions,
please email us at: marketingtrendz@comcast.net
Please forward
this e-zine to all your friends and co-workers who might be
interested!
Until Next time,
Debbie
Solomon
editor of The OnLine Exchange
Ezine
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2.)
HEADLINE ARTICLE
__________________
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
Leadership Like
White-Water Canoeing
by Brent Filson
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
Although world business is undergoing historic changes, the
prevailing view of what constitutes business leadership is stuck in
the past. Generally, business leaders view leadership as an
order-giving process. The word "leadership" itself
comes from old Norse root meaning "to make go." Many
leaders believe that they must "make" people go by
ordering them to do things.
But today's new business realities are
requiring new kinds of leadership, leadership that has very little
to do with order giving. Organizations are more competitive
when leaders don't make others go but instead have those others make
themselves go when employees are not ordered to do tasks but instead
are in the frame of mind and heart that they want to do those tasks.
That "want to" is the cutting edge of competitiveness.
Order-leadership in business has its roots
in the beginnings of the Industrial Revolution.
"Order" comes from a Latin root meaning to arrange threads
in a weaving woof. The captains of the Revolution dealt with
the relatively uneducated country people who flocked to their
factories by ordering them where, how, and when to work. The
most efficient and effective production methods resulted from
workers being "ordered" or ranked like threads in the woof
of production lines. Refined and empowered by the Victorian
commercial culture, with its patriarchal power structure and strong
links to Prussian military organization, the culture of the
order-giver leader reached its zenith in the United States after
World War II.
During the post-war years, many U.S.
businesses were like ocean liners plowing through relatively calm
seas, their leaders, like liner captains and mates, running things
by getting orders from superiors, giving orders to subordinates and
making sure that those orders were carried out.
But today, with competition increasing
dramatically, with the volume and velocity of information
multiplying, with the pyramidal structures of order-giving
businesses flattening, leaders need skills not akin to ocean liner
piloting but white-water canoeing. Order leadership founders
where lines of authority are blurred, information proliferates,
markets rapidly changing, and employees are highly skilled and
educated.
A new kind of leadership, a new vision of
leadership is needed leadership based on the principle that the
leader doesn't make others go by ordering them about but instead has
them go by creating an organizational environment in which they
prompt themselves to go.
This new leadership is: 1.
Motivational. 2. Action-based. 3. Results-driven.
Motivational: Leaders do nothing more
important than get results. But leaders can't get results
themselves. They need the people they lead to get results.
And the best way for them to get results is not to order them but to
motivate them to take action that produces results. However,
the English language misconstrues motivation. English
describes the act of motivation as something one person does to
another person. Leaders can't motivate anybody to do anything.
We communicate the people themselves motivate. They
motivate themselves. Only they can motivate themselves.
The motivators and the "motivatees" are the same people.
We engage in the new leadership when we recognize that we are
motivating people to get results only when we set up an environment
in which they are actively motivating themselves.
Action-based: A key aspect of the new
leadership lies in the first two letters of the word motivation.
Those letters "mo" are also found in the words
"motion," "momentum," "motor,"
"mobile," etc. The words denote action
physical action. Motivation isn't what people think or feel but
physically do. To engage in the new leadership, leaders must
constantly be challenging others to take physical action that leads
to results.
Results-oriented: Motivated people are
useless to a business. People taking action are useless to a
business. Only those people who get results are useful.
The thing is that people who are motivated and taking action are
more likely to get results. Leaders must have a passion to
achieve results. Not just results but more results,
faster results. They must permeate the culture of their
organization with a more results
faster esprit.
Clearly, many order leaders have a
passion for results. But as to the new leadership, how people get
results is as important as their getting those results. To get
more-results- faster, the order leader demands that people run
faster in the organizational gerbil wheel. But there is a
limit to how fast and hard people can work before they burn out.
The new leader, however, recognizes that to achieve more results
faster on a continuous basis that people can't simply speed up, work
harder, and be straight-jacketed by tight controls. They must
replenish their spirit and energies. They must slow down to
develop and employ powerful processes, and they must challenge
others to lead for results. The new leader's effectiveness is
not measured so much by his/her actions but by the effectiveness of
the leadership activities he/she challenges others to engage in.
The recent emergence of interlocking global
markets has stimulated a new vision of world commerce, a vision of a
single global playing field. Leaders must match their business
activities to the demands of that vision. But a corresponding
new vision of leadership has not emerged.
Stuck with an outmoded vision of order
leadership, today's leaders are not seizing the full array of
opportunities before them. When they begin to establish
leadership that is not order-driven but is instead motivational,
action-based and results-oriented, the world might not beat a path
to their door but more importantly, they will beat paths to the
doorsteps of the world.
=============================
2005 The Filson Leadership Group, Inc. All
rights reserved.
=============================
The author of 23 books, Brent Filson's recent books are, THE
LEADERSHIP TALK: THE GREATEST LEADERSHIP TOOL and 101 WAYS TO GIVE
GREAT LEADERSHIP TALKS. He is founder and president of The
Filson Leadership Group, Inc. and has worked with
thousands of leaders worldwide during the past 20 years helping them
achieve sizable increases in hard, measured results. Sign up
for his free leadership ezine and get a free guide, "49 Ways To
Turn Action Into Results," at www.actionleadership.com
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Contents]
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3.)
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[Back to the Table of
Contents]
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4.)
BIZ*TECH SAVVY SOLUTIONS
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Backing Up the Registry
If you are using a tip that requires tweaking your registry you
should back it up beforehand. Come to think of it, backing up
your registry from time to time is a pretty good idea. Well,
there's an easy way!
For Win 98 & ME...
1. Click Start /Run and type in "regedit" (no quotes).
2. Next, click the Registry menu, Export Registry File...
3. Select a location from the resulting box and give your backup
registry a name. I use:
Regbackup12-08-2006.
That's it! All backed up.
For XP users...
1. Click Start /Run and type in "regedit" (no quotes).
2. Next, click the File menu then Export.
3. Select a location from the resulting box and give your backup
registry a name. Something like:
Regbackup12-08-2006.
Just a quick note: by default, Windows backs up the registry
when you shut down your machine. The above is probably best used
for those (like myself) who like to tinker with registry
settings.
Now, how to restore the registry you just backed up...
First, if Windows gets an error when loading your registry, it
will automatically revert to its backup, so it should never give
you any kind of trouble loading.
OK, but what do you do if you've been playing around in your
registry and have *really* messed stuff up?
Click the Registry menu (in the Registry Editor) and select
Import Registry. Then just point the computer to your back up
file.
Oh, one more thing. You can also add the registry to your
regular backup routine (you do have a backup routine, don't
you?). Your registry is in two hidden files called "User.dat"
and "System.dat", located in the Windows folder. Just add
those
two files to your normal backup.
-----
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Bob Osgoodby's F.ree Ezine the
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Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the
Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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5.)
EZINE
A*D*VERTISING DETAILS
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EZINE
BUSINESS
DIRECTORY
__________________
The OnLine Exchange is
brought to you by MarketingTrendz. Please visit our directory of
resources for helpful information for your online
business.
MarketingTrendz
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EXCHANGE DIRECTORY & INFORMATION DATA
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______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL
PURPOSES ONLY.
The information contained in this document represents the current view
of MarketingTrendz on the issues discussed as of the date of
publication. Because MarketingTrendz must respond to change in market
conditions, it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee the
accuracy of any information presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied, including but
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a particular purpose and freedom from infringement. The user assumes
the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange
Ezine is expressed solely by the editor and writer, Debbie Solomon.
The opinions set forth by the editor is not necessarily an
interpretation of viewpoints made by the company.
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