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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

I hope you all had a great weekend.  In reviewing 
our scheduling for the month of May, I noticed that 
we have Top Sponor a*d availability for as early as next
week.  We also have Classified a*d availability for this
coming Thursday. 

You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

I see alot of new business entrepreneurs online,
and we do have many new subscribers.  The OnLine
Exchange has been in publication for over 7 years.
We have quality readers and very competitive a.dvertising
packages.  So, please take a moment and review what
The OnLine Exchange has to offer.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Are You Making This Money Mistake In Your Business?
By Kalinda Rose Stevenson

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 "What's worth doing is worth doing for money."
 
Joseph Donohue

It's that time of year again.  This is the time when business owners get letters from CPAs and tax attorneys announcing that it's time to get ready to file taxes.  Getting ready to file taxes brings up one of the biggest challenges any business owner faces.  What do you do about handling the money?

I once took a daylong course called "Accounting For Non-Accountants."  The CPA who taught the class said that the biggest mistake business owners make is to hand over their accounting to someone else. His point was not that business owners have to do all of the accounting tasks, but that business owners need to understand what is happening with the money.  


"Do what you love and the money will follow."

Marsha Sinetar

For many business owners, dealing with the money is the worst part of business.  They got into business to do something they love.  Paying attention to the money feels like a distraction from what they really want to do.  This belief is nurtured by the hopeful notion that money will miraculously appear when you do what you love.  

I once attended a seminar featuring a charismatic speaker.  He could command the audience with the power of his personality.  During the course of the seminar, he talked about his wonderful office manager.  He talked about what a gem she was and what a gift it was to him that he had someone so competent handling his finances so that he was free to do what he loved to do.

Less than a year later, I took another seminar with the same charismatic speaker who talked about how heartbroken he was. He had recently discovered that his wonderful office manager had embezzled more than $1 million from him.  This brilliant speaker had made the mistake so many business owners make.  He had handed over complete control of his finances to someone else, thinking that money was a distraction from his real work.   

In the process, he missed the fundamental difference between a hobby and business.  The function of business is to make money.  The IRS has criteria to determine whether you have a hobby or are running a business.   The difference concerns whether or not you make money with what you do. 

When you have a hobby, you can do what you love and forget about the money.  When you start a business, forgetting about the money can be the quickest path to business failure. 

"The surest way to ruin a man who doesn't know how to handle money is to give him some."
 
George Bernard Shaw

Isn't it ironic that the one thing that stands between doing a hobby and running a business is money and yet the one thing many business owners find most distasteful about being in business is handling the money?  When you stop to consider that the reason to have a business is to make money, it seems very shortsighted to surrender the most important part of your business to someone else.

The other extreme is to spend so much time keeping track of the finances, paying bills, and doing data entry that there is little time or energy left to do what you love.

So what do you do about the money?    Money is the lifeblood of your business.  And knowledge of money is power.  When you give up control of your money to someone else, you're giving way your power as a business owner.


"Where large sums of money are concerned, it is advisable to trust nobody."

Agatha Christie


There is no royal road to business success that will allow you to simply hand off all knowledge and responsibly about money to someone else.   At worst, you will become victim to embezzlement or incompetence.  At best, you will never feel in control of your business, because you don't understand what is happening with the money.

The solution is to understand that your business exists to make money.  As a business owner, it is up to you to control the money coming in and going out of your business. You don't have to do the data entry, but you do need to understand the data. 



Kalinda Rose Stevenson, Ph.D.

FREE "No Money Limits Consumer Guide to Real Estate Investor Training."
http://www.nomoneylimits.com

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4.) BIZ*TECH SAVVY SOLUTIONS
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Typosquatters

With the holiday season fast approaching, many of us will be
doing more of our shopping on the web. When shopping or just
plain surfing, be sure you're at an official site before handing
over any personal information or downloading any files.

Typosquatters are bad guys who register domain names that are
almost identical to official sites with only a dot, dash, common
misspelling, or different domain extension than the real site
(usually .net or .biz instead of .com). They do their best to
mimic the real site's layout, and they are targeting charity
homepages as well as anti-virus and anti-spyware download sites.

So give that next website's address a close look before you
leap, especially if you saw the link through an email or ad
rather than a dependable source (like this newsletter!).



-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
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Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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