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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

We are at the height of season.
This is the time of year we all really need to
work diligently on getting our businesses out
there and start marketing them in anyway possible.
In my opinion, we should never stop, but as humans
we can only go full steam ahead for so long before we
need a break.  The time is now and we need to be full
steam ahead.  

As most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business.  In efforts
to assist you in your marketing campaign, 
The OnLine Exchange have reduced our prices and
formulated a range of variety packages to make your
campaign run smoothly during this crucial time of year.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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Test Your Direct Response Marketing Using Two Steps
 By Abe Cherian

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Of all the mistakes a small business owner can make,
possibly none will cost more than failing to test one
aspect against another. In order words, testing one price
against another. One headline against another. One ad
against another.


There is an "A-B" test. That's the common terminology for
testing your offer, headlines, pricing, ads, or services.
We create two different ads, an A and a B, two different
headlines, and two different mailings to determine which
obtains the greater response or sales or referrals.


The key to an A-B test is to set it up so you can quantify
and measure it properly and track those results with the
goal to zero in on the one or two choices that are
Preferable over the others.


Then you roll out a new untested product or marketing
strategy in this manner, and by mailing to a small test
area, say 500-1,000, you can save yourself in the event of
a failure untold thousands of dollars.


Most of the time you can conduct multiple A-B tests
simultaneously on the same product, ad, headline, price,
etc. before selecting the final strategy. I recommend if
your product or service is conducive to this type of
approach, in other words, creating a modest direct mail
campaign for conducting the A-B test to do it.


Direct mail is the method of choice because it can be put
together relatively quickly and inexpensively.


The prospects to whom you direct your mailing to in a
one-step approach will either respond or not respond with a
purchase or inquiry. No intermediate steps, calls or
visits. That way it involves a fairly standard set of steps
or procedures to take.


Your two other major goals should be in using A-B tests to
verify what people will actually buy and determine whether
you are able to reach these individuals with the marketing
campaign that you intend to launch so that they will buy
from you.


You must be able to think of the purpose of an A -B test as
a way to uncover the best and most profitable mix of
products, services, price incentives and guarantees that
will encourage your prospects to buy.


A word of caution: many organizations try to determine this
information by sending out surveys. Sometimes this works
and sometimes it doesn't. There are statistics that show
that people rate the Bible as the highest read book and the
National Inquirer as the least read. When you look at
purchase statistics, they show that more people read the
Inquirer in one week than all other books or pamphlets.


You don't necessarily want to determine. who will buy
things just by a survey. You want them to vote with their
dollars.


About the author


Abe Cherian is the founder of Multiple Stream Media,
a company that helps online businesses find new
prospects and clients, who are anxious to grow
their business fast, and without spending a fortune
in marketing and automation.
http://www.multiplestreammktg.com.

Web's #1 site to find "free resources to Plan, Build,
Market, and Maintain your website":
http://www.multiplestreammktg.com/resources.html

 


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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - An Edible Model of the Earth
What's for Dinner? - Super-Easy Crock Pot Pork Chop Dinner
Just for You - The longer we live
Site of the Week - How Much is $1 Dollar Worth?

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Get Extra Cache

If you have a good amount of available space on your hard drive
and you surf the Internet all the time, you may want to consider
increasing the size of your cache. By making your cache bigger,
you will be able to access recently visited Web sites quicker.

If you're interested, open up Internet Explorer and go to Tools,
Internet Options. Now click on the Settings button under the
Temporary Internet Files area. You can then see where your cache
is presently set, so to make the amount of disk space you want
your cache to use larger, use the arrow slider to move it up.
When you are sliding, the little box to the right will tell you
how much space you're using, in terms of MB. Once you have it
set where you would like it, click OK twice.

So, if you ever want to decrease the space, follow the same
directions to make it smaller. Also, if you would ever like to
clear your cache out, go to Tools, Internet Options and click on
the Delete Files button under Temporary Internet Files. Click OK
and your cache history will be gone.

Remember that this tip is mostly for those of you who have some
extra disk space and would like to access Web sites faster. If
neither of those pertain to you, you may not want to even mess
with your cache. That will be up to you.

                              

-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

__________________________________

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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

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You can find all this and more at:

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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