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OnLine
Exchange e-Zine
...A Realm of Information for the Avid Internet Marketer |
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| February 22, 2007 | Issn:1528-3992 - Circulation:15,000+ |
Copyright©2007 |
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1.
A Word from the "Editor" |
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This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:
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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.
We are at the height of season.
This is the time of year we all really need to
work diligently on getting our businesses out
there and start marketing them in anyway possible.
In my opinion, we should never stop, but as humans
we can only go full steam ahead for so long before we
need a break. The time is now and we need to be full
steam ahead.As most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business. In efforts
to assist you in your marketing campaign,
The OnLine Exchange have reduced our prices and
formulated a range of variety packages to make your
campaign run smoothly during this crucial time of year.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:
If you have any questions, suggestions, opinions,
please email us at: marketingtrendz@comcast.net
Have a GREAT Weekend!
Best Regards,
Debbie Solomon
marketingtrendz@comcast.net
Please forward this e-zine to all your friends and co-workers who might be interested!
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2.) HEADLINE ARTICLE
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«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
How to Run With the Big Dogs - Even with an Underdog Marketing Budget
By Caroline Melberg«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
"How do I gain an advantage in my market when it seems like all of my competitors can outspend me by at least double or more?"
This is one of the main questions I hear from our customers and it's something that businesses everywhere struggle with - not just small businesses, but any company that is not the leader in their category. (Think Pepsi or Burger King - both have large marketing and advertising budgets, but they are not the category leader, and they are routinely outspent by
their larger rivals).
In order to compete effectively, your marketing needs to be DIFFERENT and BETTER than your competition. By "better" I don't mean that you need to spend a fortune on your advertising. You do need to reach your audience BETTER than your competition, and you can do that - even on a relatively small marketing budget.
Start by THINKING DIFFERENTLY - what ways can you market to your target customers or gain publicity that are DIFFERENT than other companies in your industry?
A locally-owned ice cream shop in Bloomington created a stir when they opened their location by sending a press release to just about every celebrity they could think of, announcing the opening of their new business. "Scoops" was overwhelmed by the responses they got from close to 400
"personalities" with autographed pictures inscribed with "good luck on your new venture" messages. The walls in their shop are adorned with these framed celebrity photos providing a great "buzz-factor" for a new, privately owned business.
A small lingerie company in New York didn't have the budget to compete with their big-spending rival, Victoria's Secret. They realized they needed to THINK DIFFERENTLY so they came up with a crafty marketing campaign. They
couldn't afford New York's high media prices, so they stenciled their message (with environmentally-safe, washable paints) on sidewalks outside the convention center and other high-traffic areas:
"From here, it looks like you could use some new underwear."
Risky? Yes. Edgy? You bet. Did it work? Absolutely! Not only did consumers see it, but the press noticed it and hundreds of articles were written all over the world about Bamboo Lingerie. You just can't buy publicity like that!
It's not enough to just "be different" though - you need to reach your customers BETTER than your competition too.
A small bank was looking for ways to attract new customers. They realized the impact that the fear of identity theft was having, with lots of stories in the media, bills before congress, newspaper articles and television commercials all talking about "identity theft."
They capitalized on this ongoing discussion by hosting a "shredding event" at their local branch banks. Customers were invited to bring in all of their old bank, credit card and utility statements and have them shredded while they watched, protecting their identity while learning about the bank and it's services.
They partnered with a local office supply company to bring in shredding machines, and a local restaurant to cater the event. They issued press releases to the newspapers and handed out flyers to their existing customers. Once word got out about the event, the local newspaper ran a story about the event and the local news station did a spot on it as well.
For the cost of a few hundred flyers and a press release, the bank earned tremendous goodwill with the community, got great coverage in the newspaper and television and increased their new customer sign-ups that month by over 50%!
Start thinking today of ways that YOU can market DIFFERENTLY and BETTER than your competition, and run with the big dogs...even without a huge marketing budget!
Caroline Melberg is President of Small Business Mavericks, specializing in helping small business owners find new customers and increase their sales by marketing locally on the Internet. Visit www.SmallBusinessMavericks.com to learn more today!
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3.) INTERACTIVE CLASSIFIEDS
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Watch the Tricks to use to Swap a 9-5 job...
---for a part-time web business that pays full-time inc.ome.
If you can watch movies & click a mouse you can do this.
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Let's grow together,
Betty VV
http://www.bvventures.com
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We're helping people create inc.ome from ho.me.
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Receive support and step-by-step training.
Cli.ck here: http://www.akalee.com
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Not MLM.
No Cold Calling | NO Talking to Family and Friends! |
NO Selling! NO Answering Questions! NO Speaking To
Prospects! | NO Pho.ne Calls At All! Average Joes who tried
everything and never made any mon.ey are earning five figures
a month. I'm a top producer you will get my system it pours
in the cash within hours. http://www.moredailycash.com
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A Powerful Internet Busi.ness Oppo.rtunity.
A unique suite of online marketing tools
create unlimited websites, banners, popups.
An excellent affiliate program.
http://vintry54.profitmatic.com/splash1?aid=TFW
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WorldPLUS is currently in Pre-launch.
Is it a ne.w discount card?
Yes but it“s a busi.ness oppor.tunity as well...
Read all about it he.re:
http://adhunter.myworlddiscounts.com/
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Vintry54 IS A Website Of My 5 Favorite Sites.
These sites carry all the tools for internet marketing.
They all offer you a great internet busi.ness
oppor.tunity, full training and are trustworthy.
Plus they have great affil.iate programs
http://www.vintry54.com?aid=vintry54
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Discover a revolutionary "3 Step Profit System" where
you are g.uaranteed to make mon.ey in 5 days or less or
it's fr.ee forever!
4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤Time Out for the Week - Paper Frogs
What's for Dinner? - Oriental Meatballs
Just for You - Family Strengths: Time Together
Site of the Week - Chateau Meddybemps«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤
Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
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5.) HOT BIZ*TIP
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Picture Problems
If you try to save pictures from the web and your computer tries
to save them as .bmp, there is a way to save them as JPEG's like
they should be?
If the internet history folder is full, you might try to save a
picture that says .jpg only to have it try to save as as bitmap.
This is a sign that your Internet History cache is full. Keep in
mind, though, that frequently visited pages will take longer to
download because they are no longer saved in History (the
browser looks in cache first for images before it downloads).
To clear out the history in Internet Explorer, hit the Tools
menu/Internet Options. On the "General" tab, you'll see a
"History" area. Click the "Clear History" button and you're all
set.
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Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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E-ZINE BUSINESS DIRECTORY & RESOURCES
__________________________________
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EZINE BUSINESS DIRECTORY
__________________
The OnLine Exchange is brought to you by MarketingTrendz. Please visit our directory of resources for helpful information for your online business.
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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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