This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:

TOP-STAR Sponsor:
________

Make Money with Ebooks - ONLY $1.00 Each!

Seymour Products offers hundreds of ebooks and software for only $1.00 each! Buy the ones you like and resell on your site for whatever price you want. Make a profit with your first sale.
Unlimited Profit Potential. Complete online store packages available!
http://www.seymourproducts.com/ebooks-resell/?OE  

 

 

1.) A WORD FROM THE "EDITOR"
___________________

A Warm welcome to all our new subscribers.

We are at the height of season.
This is the time of year we all really need to
work diligently on getting our businesses out
there and start marketing them in anyway possible.
In my opinion, we should never stop, but as humans
we can only go full steam ahead for so long before we
need a break.  The time is now and we need to be full
steam ahead.  

As most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business.  In efforts
to assist you in your marketing campaign, 
The OnLine Exchange have reduced our prices and
formulated a range of variety packages to make your
campaign run smoothly during this crucial time of year.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

[Back to the Table of Contents]

 

 

2.) HEADLINE ARTICLE
__________________

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

The Easiest Sale

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

Want to increase your sales immediately?

Virtually everyone wants a quick, easy solution that will help them increase their sales. Fortunately, in all but a few situations, this is not an impossible task. The key is to sell to the right people. This doesn’t mean trying to connect with the key decision-maker in a particular organization or creating a list of ideal companies to contact. I’m talking about tapping into your existing customer base.

Most people in business today have probably heard about the importance of marketing and selling to their existing customers. However, I’m not sure everyone fully appreciates the significance of this strategy. In fact, even though I have heard (and sometimes preached) this concept, it wasn’t until recently that I figured out the impact it can actually have on a business.

This past fall I ran a campaign promoting my new book, The Secrets of Power Selling, to my newsletter subscribers and the response astounded me—I ended up selling a few hundred books during this 14 day campaign. Most of the sales were completed electronically but I quickly recognized many of the names of people who had ordered a book, or in some cases, multiple copies. After speaking to dozens of other people who called to place their order, I discovered that most of them had purchased a copy of my first book or another one of my products in the past. A few weeks later, many of these individual’s also signed up for a tele-seminar I promoted. This taught me a HUGE lesson--focus on your existing customers!

I’ll be the first to admit that I have attended workshops and seminars and listened to a presenter stress the importance of marketing and selling to existing customers. However, in the past I only focused on applying this concept to some of my speaking and training clients. Needless to say, that’s going to change—fast!

Start by creating a database. Depending on your business, this can be relatively simple to set up, and in many cases, your company may already have this type of database in place. The purpose of your database is to record what each of your customers order. Tracking this information enables you to see who your best customers are and to see exactly which are your most popular products or services. This can be invaluable information when it comes time to replenish inventory or determine which services you should or should not keep.

You can also use this database to suggest additional products that may complement your customers’ current purchases or existing situation. Amazon does a remarkable job of tracking what their customers buy and every time someone logs onto their website, the system makes recommendations to that particular customer. Not to mention, that when you buy one book, they automatically suggest several other titles. It would be interesting to know how much additional revenue this generates for them.

Use the information you have captured every time you market new products, services, and offerings. Your goal is to market directly to people that have purchased from you in the past because assuming your goods or services have met their expectations, they will likely buy from you again, and again, and again. Unfortunately, most businesses miss this opportunity. Here is an example.

I have purchased a variety of products several times from a particular retailer They have great products but they don’t market to their existing customers except to send them a discount card from time-to-time. This company sells a consumable product and I’m sure that they could set up a reminder to contact their customer when that person’s supply of an item would start to run low. Dentists use this approach all the time. When a dental patient is due for an appointment, their system triggers a reminder and the office calls to set up a day and time for the next appointment. Imagine the impact on the customer, if a store or business called their customer and said something like, “We notice that it’s been a while since you’ve ordered this particular product. That means your supply of product XYZ may be running low. We have some in stock, would you like to place an order?”

Lastly, it is also important to create a relationship with your existing customers. This means providing them something of value from time-to-time or finding unique ways of demonstrating your appreciation of their business. This helps reinforce to them, the importance of continuing to do business with you. If you’re not maintaining your client relationships, it becomes easier for a competitor to steal them away.

As a final note, I should state that this concept may not apply to you, particularly if you sell a complex and extremely expensive product/service. However, in all but a few cases, it is worth considering because your current customers are the best form of revenue. And they are usually the easiest sales to make!

© 2007 Kelley Robertson, All rights reserved.

Kelley Robertson is a professional speaker and trainer on sales, negotiating, customer service, and employee motivation. Visit www.kelleyrobe rtson.com. He is also the author of “The Secrets of Power Selling” and “Stop, Ask & Listen-Proven Sales Techniques to turn Browsers into Buyers.” Receive a FREE copy of “100 Ways to Increase Your Sales” by subscribing to his free newsletter available at his website. For information on his programs contact him at 905-633- 7750 or Kell ey@RobertsonTrainingGroup.com.



[Back to the Table of Contents]

 

 

3.) INTERACTIVE CLASSIFIEDS
__________________________





BUSINESS OPPORTUNITY: Start Your Own Profitable 
Internet Busi.ness From Ho.me!! Record- breaking growth 
has driven us to the top of internet marketing 
busin.esses. You can build a profitable home-based 
busi.ness working part time from your home computer! 
Training, support, websites, and products all 
provided! Fr.ee Demo! http://tinyurl.com/2sy23c 


§«¤»¥«¤»

Discover a marketing strategy so rich and reliable its
almost impossible not to make more mon.ey than you can
imagine! Automated selling while you sleep! No phoning,
no lists, no talking. Fr.ee Tour of The Next Generation 
In Ho.me Marketing. Imagine your ne.w lifestyle! 
http://www.1stepmaximizer.com/20223  

§«¤»¥«¤»

Your Ship Has Finally Come In!
Don't Walk! Run to:
http://www.make200cashdaily.com  

§«¤»¥«¤»

Looking for a way to generate income from the Internet?
Here's an honest, real, no BS way to get started with
very little and work up to a decent income in 6 months.
Easy step by step instructions, clear, proven methods,
low cost start-up. Solid deal, honest work. No hype.
http://gma.netincome123.com/recommends/hip1.html 
mailto:honest-income@ya23.com  


§«¤»¥«¤»

Stop Buying Internet Marketing Products Now!
Don't even think about purchasing an other Internet 
Marketing product before you see this! 100% user-
based ratings of Internet marketing products and 
services, created by marketers, for marketers! Get 
the truth, all the truth & nothing but the truth! Join Us 
fr.ee Today! http://internetmarketingratingshub.com/ 


§«¤»¥«¤»

44 Membership Sites for 1 Price !
PLUS ALL the Hottest ebooks and software you can handle!
---> "I'll Buy What You Want !" <---
Don't burn up your Bandwidth! 
We Host it while you earn an incredible residual income!
http://www.affiliate-success.org/recommends/unselfish_marketer/ 




[Back to the Table of Contents]

 

4.) PARENTS TIME-OUT
______________________

Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤

Time Out for the Week - Apple Brownies
What's for Dinner? -  Fake Rotisserie Lemon Pepper Chicken
Just for You - You are Worth it
Site of the Week -  Change Maker

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤

Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

[Back to the Table of Contents]

 

 

5.) HOT BIZ*TIP
_____________________

Saving Pictures

I'm sure you all know how to save pictures from web pages. You
just right click the image and choose "Save Picture As..."

To find a specific image, go to your search engine and enter the
keywords for what you are looking for. For example, if I were
looking for pictures of mountains, I would go to Google and
enter “mountain views” – then select images and save the ones I
wish.

One word of caution however, while you can pretty much save
anything you wish for your personal use, if you attempt to use
it commercially be sure to get permission from the owner so
you’re not in violation of any copyrights.

Did you know that you can do the same with pictures in your
email? Just right click and choose "Save Picture As..." (Outlook
Express 6.0) or "Save image as..." (Thunderbird/Netscape Mail)

Give it a name and location where you can easily find it.

In Eudora, you can copy it (Ctrl-C), open Windows Explorer and
paste it (Ctrl-V) in the Folder you wish.


                              

-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

[Back to the Table of Contents]

 

 

 E-ZINE BUSINESS DIRECTORY & RESOURCES

__________________________________

E-ZINE A*D*VERTISING DETAILS

A*dvertise with The OnLine Exchange TODAY:
ake advantage of our Established Ezine and YOUR A*D*
could be seen by over 20,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $40
Get Sponsor a*ds as low as $18
Get Classified a*ds as low as $8
L-I-M-I-T-E-D TIME ONLY....
http://www.online-exchange.com/advertising.htm

 

[Back to the Table of Contents]

 

 

EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

• Articles-to your-InBox

You can find all this and more at:

MarketingTrendz
http://www.marketingtrendz.com 

 

ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

[Back to the Table of Contents]