This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:

TOP-STAR Sponsor:
________

Stupidly Simple Videos Show You How
To *INSTANTLY* boost your sales
on your website. You could be losing
as much as 80% of your profits and
handing them on a plate to your
competition. Turn things around now.
http://www.marketingquickies-vol2.com  

 

 

1.) A WORD FROM THE "EDITOR"
___________________

A Warm welcome to all our new subscribers.

We are now well into the height of season.
This is the time of year we all really need to
work diligently on getting our businesses out
there and start marketing them in anyway possible.
In my opinion, we should never stop, but as humans
we can only go full steam ahead for so long before we
need a break.  The time is now and we need to be full
steam ahead.  

As most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business.  In efforts
to assist you in your marketing campaign, 
The OnLine Exchange have reduced our prices and
formulated a range of variety packages to make your
campaign run smoothly during this crucial time of year.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

[Back to the Table of Contents]

 

 

2.) HEADLINE ARTICLE
__________________

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

Small Mistakes That Cost You Big Money 

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

My wife and I were shopping for a new lighting fixture to hang above our dining room table. We wanted something relatively contemporary, and in our quest, we visited over a dozen stores in search of the perfect light. This experience uncovered a wide variety of mistakes that are costing retailers big money in the form of lost sales. Here's an example of some of the situations we have encountered.

1. We walked into one store early in the evening and were greeted with a heavy rock station blasting over the speakers. Although I like rock music, it is definitely NOT appropriate for a retail environment unless you are selling music, extreme sporting goods, or cater directly to a demographic that appreciates this type of music. Based on the selection of product on display, I suspect this lighting store's target market is someone between the ages of 35-70. This means their music choice was a huge blunder, one that could easily have been avoided. 

2. Another store promised the region's largest selection of lighting fixtures which definitely intrigued us. We dropped by the store, and indeed, they did have a fantastic selection of lights, including several that appealed to our individual taste. However, very few of the lights were operable which meant we couldn't see what they looked like when lit. Call me silly but when I buy a lighting fixture I expect to be able to turn it on so I can see exactly how it looks when it is lit. Plus, the apparent owner of the store didn’t bother to leave the comfort of the counter and make any attempt to help us.

3. We ventured into another store that had a very good selection of lighting fixtures. We were looking at one in particular and there was an employee standing nearby as we considered it. She mumbled something to us about the light—I guess to help us—but what she said was incomprehensible and she didn’t stick around long enough for us to clarify what she had said. Instead, after making her comment she left us to retreat behind the sales counter.

In the same store, they had a designated sales person roaming the floor but at no time did he approach us even though he had overheard us tell another employee what we were looking for. 

4. The website of store number four appealed to my wife for a variety of reasons and it sounded like this might be the place we might find our ideal fixture. However, as soon as we opened the door we we were assulted by the smell of stale cigarette smoke. In fact, the store smelled like an old gentlemen’s club, and as non-smokers, this definitely turned us off. 

This store had also given us the impression on their website that they had an extremely large selection of contemporary fixtures but their actual selection did not match their advertising. Although there were a few wall hangings and paintings that were attractive, we did not want to bring home the smell of stale smoke, so we left. Oh, did I mention that we were greeted by a small dog who barked at us the entire time we were in the store. 

5. We went into another store and noticed several employees standing behind the sales counter, chatting with each other. We wandered around the store and looked at lighting fixtures for approximately seven to ten minutes but at no time did any of these employees make an attempt to assist us. I guess they figured that if we needed help we would ask for it. I can picture their boss questioning them the next day about the lack of sales and can hear them saying, “Oh, it was really quiet last night, we didn’t have anyone in the store.” 

I could keep going but I think you get the picture. Each of these retailers made some type of blunder that cost them potential sales and profits. What is extremely unfortunate, is the fact that they probably don't even realize they made these mistakes or how money it cost them.

Many of these mistakes also apply to people who sell products and services to businesses. What impression are you making with your customers? Are you fully prepared for your sales calls and presentations? Are other people on your team costing you sales? Are you being proactive in helping your customers make an educated buying decision? Are you using terminology that your customer understands?

Remember, everything you say and do influences your customer’s decision to buy from you or one of your competitors. Small mistakes can cost you big money.

© 2007 Kelley Robertson, All rights reserved.

Kelley Robertson is a professional speaker and trainer on sales, negotiating, customer service, and employee motivation. Visit www.kelleyrobertson.com . He is also the author of “The Secrets of Power Selling” and “Stop, Ask & Listen—Proven Sales Techniques to turn Browsers into Buyers.” Receive a FREE copy of “100 Ways to Increase Your Sales” by subscribing to his free newsletter available at his website. For information on his programs contact him at 905-633- 7750 or Kelley@RobertsonTrainingGroup.com . 




[Back to the Table of Contents]

 

 

3.) INTERACTIVE CLASSIFIEDS
__________________________




Red Hot MLM Leads! We provide Fresh Responsive
MLM Leads! Phone Verified, Real Time, Surveyed,
Double Optin, Redirect Leads, etc. Our customers
keep coming back because they get Results! Use
Our Leads and watch Your Business Take Off!
http://bizsourceplus.com 

§«¤»¥«¤»

You have to see this my friend, this secret weapon 
from my friend Ewen Chia will shock and thrill you! 
This is not some mumbo jumbo stuff, it's much more
powerful and simple than that...and when you see 
the site for yourself - I guarantee you'll be as 
excited as I'm! Che.ck it out right now bellow while 
it's still available: http://shmyl.com/wwrnson  

§«¤»¥«¤»

FR.EE BOOK!
The best ne.w book on making mon.ey from ho.me is 
yours fr.ee! By best-selling author and wealth-making 
expert T. J. Rohleder. A reg. $19.95 value- yours 
fr.ee just call my toll-free hotline and listen to message:
1-800-487-0023, ext 5820 . For more info send 
e-mail to mailto:cdromtown@hughes.net 

§«¤»¥«¤»

Set up a viable longterm bu.siness in a few minutes. 
Your customers deposit directly into your account via 
the Internet. There is nothing to download. It's a 
simple, straightforward, pr.ofitable bu.siness. Si.gn 
up today and you're in bu.siness within 24 hours. 
Fully automated set-up. http://tinyurl.com/yykp9c 

§«¤»¥«¤»

WE PAY YOU $50 to $250 for every postcard we 
convert into orders. We do all the selling and pay shipping. 
You simply distribute postcards and/or generate 
internet traffic. To receive more information, go to:
http://www.easymoneyathome.com/500aday  
and type in pin#1445 on the form.

§«¤»¥«¤»

2007 will be a great year for me! Will it be for 
you? Making mon.ey online can be difficult. With 
FREE1UP the difficulty is gone. KISS. We all need 
to advertise. Free1up is simple, affordable effective 
and powerful. Catch the prela.unch specials. 
You deserve it. Take act.ion! God Bless.
http://robbie777.free1up.com/ 

§«¤»¥«¤»

Free1up System - Goal is 98% SUCCESS Rate.
Free1up has flipped the industry upside down. Instead
of a 98% failure rate, free1up's goal is to reverse this to 
a 98% success rate. This business is as good as it gets. 
Your total fee is only $100. The company's product will 
be an "ad system" which will tell you where to advertise.
Visit my website at: www.erboots.free1up.com 

§«¤»¥«¤»

Loose Pounds Without Restricting Food.
A perfect way to become slim and trim without effort.
A program that works without starvation and exercise.
It does not take any willpower to keep on it.
Look your best for the next great occasion coming up.
http://www.Slender-care.info/11081472b.htm 


§«¤»¥«¤»

HONEST business. Solid LONG TERM strategy.
Exclusive BRAND NE.W system. Join FR.EE.
Are you overworked, underpaid and computer 
illiterate? 
Go to http://www.dotlaker.free1up.com/  
to breathe a sigh of relief.








[Back to the Table of Contents]

 

4.) PARENTS TIME-OUT
______________________

Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤

Time Out for the Week - Pasta Jewelry
What's for Dinner? - Beef Ribs
Just for You - 9 Ideas for Organizing Your Child's Room
Site of the Week - Anytime is Storytime

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤

Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

[Back to the Table of Contents]

 

 

5.) HOT BIZ*TIP
_____________________

Keywords

If you ever find yourself on a web page with what seems to have
"endless text", and can't find what you are looking for, there
is an easier way.

The next time this happens to you, hit the "Edit" menu key, and
then Find". You'll get a "Find" box that lets you type in a
specific word(s). After you type in your search term, hit the
Find Next button and Explorer will look for that on the page.

This is especially handy when you are at a site as a result of a
keyword entered in a search engine.  If you can't find what
you're looking for, simple enter the keyword and - bingo - you
found it.



-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

[Back to the Table of Contents]

 

 

 E-ZINE BUSINESS DIRECTORY & RESOURCES

__________________________________

E-ZINE A*D*VERTISING DETAILS

A*dvertise with The OnLine Exchange TODAY:
ake advantage of our Established Ezine and YOUR A*D*
could be seen by over 20,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $40
Get Sponsor a*ds as low as $18
Get Classified a*ds as low as $8
L-I-M-I-T-E-D TIME ONLY....
http://www.online-exchange.com/advertising.htm

 

[Back to the Table of Contents]

 

 

EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

• Articles-to your-InBox

You can find all this and more at:

MarketingTrendz
http://www.marketingtrendz.com 

 

ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

[Back to the Table of Contents]