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OnLine
Exchange e-Zine
...A
Realm of Information for the Avid Internet Marketer
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January
11, 2007 |
Issn:1528-3992
- Circulation:15,000+ |
Copyright©2007 All Rights Reserved
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"A
life with love will have some thorns,
but a life without love will have no roses." |
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In This Issue...
1.
A Word from the "Editor"
2. HeadLine Article:
6 Credibility Boosters Every Website Should Have
3. Interactive Clas^sifieds
4. Parents Time-Out- S'mores on a
Stick
5. Hot Biz*Tip- Pass Articles to
Friends
OnLine Exchange Directory & Information
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This EDITION of THE ONLINE
EXCHANGE e-zine is brought to you by our:
TOP-STAR Sponsor:
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Stupidly Simple Videos Show You How
To *INSTANTLY* boost your sales
on your website. You could be losing
as much as 80% of your profits and
handing them on a plate to your
competition. Turn things around now.
http://www.marketingquickies-vol2.com
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-Our Focus: To bring
you cost effective marketing strategies and implementation.
-Our Goal:
To provide you measurable results in business media and
marketing operations.
If subscribers can relate to, learn
from, share with, and trust the publisher...then he or she has
earned a well-deserved foundation for loyalty and success
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1.)
A WORD FROM THE "EDITOR"
___________________
A Warm welcome to all our new
subscribers.
We are now well into the height of
season.
This is the time of year we all really need to
work diligently on getting our businesses out
there and start marketing them in anyway possible.
In my opinion, we should never stop, but as humans
we can only go full steam ahead for so long before we
need a break. The time is now and we need to be full
steam ahead.
As most of you know, ezine
a.dvertising is the most
effective way to a.dvertise your business. In efforts
to assist you in your marketing campaign,
The OnLine Exchange have reduced our prices and
formulated a range of variety packages to make your
campaign run smoothly during this crucial time of year.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:
http://www.online-exchange.com/advertising.htm
If you have any questions, suggestions, opinions,
please email us at: marketingtrendz@comcast.net
Have a GREAT Weekend!
Best Regards,
Debbie Solomon
marketingtrendz@comcast.net
Please forward this e-zine to
all your friends and co-workers who might be interested!
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to the Table of Contents]
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2.)
HEADLINE ARTICLE
__________________
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
6 Credibility Boosters Every
Website Should Have
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If you've ever wondered what happened to the 90% of your
web visitors who didn't buy you'd be in a big crowd. Some
estimates show 60% of U.S. consumers don't buy online ¡ª
they may do research and shop but fail to press the Buy
Now button.
It makes sense that the easiest way to a sales increase
would be to tap into that 90% and convert more of them to
a selling relationship. You've already spent the money to
get them to your site ¡ª it's the cheapest money you've
ever spend to add 6 credibility boosters to your site.
Here's a checklist of must-have credibility elements to help
you tap that 90%...
1. A professional-looking site. A study by Stanford
University revealed consumers judge a sites credibility by
it's overall look and eye appeal. The study showed 46.1%
of consumers make trust decisions based on layout, font
style, and other design aspects. If your site is lacking in this
area it could be time to freshen up your site. Job posting
sites such as e-Lance can help you here.
2. Legal documents. These could include a privacy policy,
terms of service, guarantee and return policy and more.
Some research suggests most consumers don't read these
(very dry reading) but they feel safer knowing they're there.
Having custom documents drafted by a lawyer can be
expensive but there are legal doc packages you can
buy...look for them on a search engine.
3. Privacy Seal. Knowing that your site has been certified
by an independent 3rd party builds trust in consumers. Are
they worth the fee? Split testing of websites with and
without a seal showed a 7-30% improvement in sales
conversion. Privacy seal organizations such as
http://www.eSafeGuard.org will
check for a stated privacy
policy, customer service e-mail, and an encrypted ordering
system and at $7 a month it's worth the increased sales
conversion you'll enjoy.
4. Correct information. Inaccurate, misleading information
is not good for building consumer confidence. This is really
true if the consumer knows it's wrong before they buy.
Proofing your site on a regular basis is always a good
practice. Correct anything you find wrong immediately.
5. Customer support contact e-mail. Not being able to drive
down to your place of business to complain or return
something puts online merchants at a disadvantage.
Having a customer service e-mail (or contact form) for pre-
sale and post-sale questions diminishes this
disadvantage. Make sure you have one and respond in a
timely manner.
6. Testimonials. Social proof, or validation from people just
like your prospect, increases sales conversion. Knowing
that other people with the same type of problems received
satisfaction from your product or service puts the prospect's
mind at ease. These can include testimonials from
satisfied customers and endorsements by recognized
experts and celebrities. Start a program to gather as many
as you can and publish the best ones on your site.
You could implement these 6 credibility boosters in less
than 30 days. It's time and effort well spent for the
increased sales conversion you'll realize.
Written by Dale Davis. Copywriter/Strategic
Marketing
REVEALED! Why Websites Fail.
F.REE Briefing==> http://www.WordsAreKing.com
Copyright 2007. All Rights Reserved.
Thank You,
Dale Davis
main@WordsAreKing.com
http://www.WordsAreKing.com
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Contents]
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3.)
INTERACTIVE CLASSIFIEDS
__________________________
Red Hot MLM Leads! We provide Fresh Responsive
MLM Leads! Phone Verified, Real Time, Surveyed,
Double Optin, Redirect Leads, etc. Our customers
keep coming back because they get Results! Use
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You have to see this my friend, this secret weapon
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This is not some mumbo jumbo stuff, it's much more
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the site for yourself - I guarantee you'll be as
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expert T. J. Rohleder. A reg. $19.95 value- yours
fr.ee just call my toll-free hotline and listen to message:
1-800-487-0023, ext 5820 . For more info send
e-mail to mailto:cdromtown@hughes.net
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Set up a viable longterm bu.siness in a few minutes.
Your customers deposit directly into your account via
the Internet. There is nothing to download. It's a
simple, straightforward, pr.ofitable bu.siness. Si.gn
up today and you're in bu.siness within 24 hours.
Fully automated set-up. http://tinyurl.com/yykp9c
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WE PAY YOU $50 to $250 for every postcard we
convert into orders. We do all the selling and pay shipping.
You simply distribute postcards and/or generate
internet traffic. To receive more information, go to:
http://www.easymoneyathome.com/500aday
and type in pin#1445 on the form.
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2007 will be a great year for me! Will it be for
you? Making mon.ey online can be difficult. With
FREE1UP the difficulty is gone. KISS. We all need
to advertise. Free1up is simple, affordable effective
and powerful. Catch the prela.unch specials.
You deserve it. Take act.ion! God Bless.
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Free1up System - Goal is 98% SUCCESS Rate.
Free1up has flipped the industry upside down. Instead
of a 98% failure rate, free1up's goal is to reverse this to
a 98% success rate. This business is as good as it gets.
Your total fee is only $100. The company's product will
be an "ad system" which will tell you where to advertise.
Visit my website at: www.erboots.free1up.com
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A perfect way to become slim and trim without effort.
A program that works without starvation and exercise.
It does not take any willpower to keep on it.
Look your best for the next great occasion coming up.
http://www.Slender-care.info/11081472b.htm
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HONEST business. Solid LONG TERM strategy.
Exclusive BRAND NE.W system. Join FR.EE.
Are you overworked, underpaid and computer
illiterate?
Go to http://www.dotlaker.free1up.com/
to breathe a sigh of relief.
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Contents]
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4.)
PARENTS TIME-OUT
______________________
Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online
business or working outside of the home takes much time and effort
away from your family.
This weekly feature is committed to helping parents take back that
quality time and devote it more fully to spending it with their
children.
Check out this week's features:
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤
Time
Out for the Week -
Smores on a Stick
What's for Dinner? -
Chicken Spaghetti
Just for You - Cook
Four Dinners in one
Weekend
Site of the Week -
Star Gazer
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Follow the link below to see what it is all about! You owe it to
yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal
is to keep it short and simple each week, allowing you to maximize
your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
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5.)
HOT BIZ*TIP
_____________________
Pass Articles to Friends
I have friends who used to live in my area, and have since moved
to different parts of the country, but still want to stay in
touch. Many times, I’ll come across an interesting news story
that I know they would like to read.
Many news sites make it easy for you to pass articles on to
friends. When you're reading a news story that you want to tell
someone about, look on the page for a "send this story"
link.
Usually you'll get a window where you can put in your address
and their address. They will get a link to the story and maybe
the headline.
-----
Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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E-ZINE
BUSINESS
DIRECTORY & RESOURCES
__________________________________
E-ZINE
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A*dvertise with The
OnLine Exchange TODAY:
ake advantage of our Established Ezine and YOUR A*D*
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EZINE
BUSINESS DIRECTORY
__________________
The OnLine Exchange is
brought to you by MarketingTrendz. Please visit our directory of
resources for helpful information for your online
business.
You can find all this and
more at:
MarketingTrendz
http://www.marketingtrendz.com
ONLINE
EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and
voluntarily subscribed to this Ezine will Receive it. We are 100%
Opt-In. We will NEVER provide our subscriber list to ANYONE. We
respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL
PURPOSES ONLY.
The information contained in this document represents the current view
of MarketingTrendz on the issues discussed as of the date of
publication. Because MarketingTrendz must respond to change in market
conditions, it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee the
accuracy of any information presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied, including but
not limited to the implied warranties of merchantability, fitness for
a particular purpose and freedom from infringement. The user assumes
the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange
Ezine is expressed solely by the editor and writer, Debbie Solomon.
The opinions set forth by the editor is not necessarily an
interpretation of viewpoints made by the company.
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Contents]
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