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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.

We are now well into the height of season.
This is the time of year we all really need to
work diligently on getting our businesses out
there and start marketing them in anyway possible.
In my opinion, we should never stop, but as humans
we can only go full steam ahead for so long before we
need a break.  The time is now and we need to be full
steam ahead.  

As most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business.  In efforts
to assist you in your marketing campaign, 
The OnLine Exchange have reduced our prices and
formulated a range of variety packages to make your
campaign run smoothly during this crucial time of year.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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"A Bang on the Head, a Kangaroo and an Entrepreneur: What Happened Next?"
By Jason Lewis 

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If you are always on the look out for a money spinner, sometimes you'll find them pop up in the most unlikely of places.

A Herd Of Website Visitors That Didn't Cost Anything...

In September 2003 an amazing turn of events led to a massive flood of media coverage, which in turn sent a stampeding herd of free visitors to a brand new website.

Leonard Richard is a 52 year old farmer living down under in Victoria, Australia. He was out and about on his farm not too far from his house, when a branch fell and hit him hard on his head.

Leonard estimates that he must of been out cold for at least half an hour and was in a really bad way.

As luck would have it, Leonard's pet kangaroo called Lulu, discovered him and helped to raise the alarm. I didn't realize this myself, but kangaroo's can make a kind of barking noise. The persistent and somewhat out of character barks from Lulu eventually managed to alert Leonard's family in his house nearby.

It's uncertain but Leonard thinks that Lulu may have also turned him on his side to keep his airway clear, although I'm not sure whether I believe that bit. Leonard was airlifted by helicopter to the nearest hospital.

Lulu was credited with saving Leonard's life. The news of Lulu the 'life saving' kangaroo soon spread. The RSPCA decided to give Lulu a very rare bravery award which resulted in a lot of media interest.

A Quick Thinking Entrepreneur...

On the other side of Australia, a quick thinking entrepreneur and website designer by the name of John (sorry that's all I could get), got in touch with the Richard's family and offered to set up a website for them free of charge.

They would then be able to share their story across the globe. The website didn't go live until April this year, just before the RSPCA officially announced the award. This was when the media frenzy whipped up a real pace and the website was literally flooded with visitors. So many, that they had to shut the site down and upgrade
the servers. You can view the site here:

http://www.luluthekangaroo.com.au/

An Opportunity To Bring In Some Cash

If you look at the site, they've managed to take advantage of all this traffic by adding a few money spinners on the site.

- They've got a small banner for GoDaddy website hosting, and they also adapted it to feature a picture of Lulu as part of the banner animation (nice touch).

- They're selling T-shirts with a picture of Lulu on them promoting world peace.

- They have put together an ebook detailing all the events up to and after the accident.

- Finally, they have converted the ebook to a mini disk as well.

As another nice touch they are also donating a percentage of the profits to charity.

They seem to have made a fair attempt at trying to make some money from what could have otherwise been a family tragedy. Good luck to them I say!

Keep Your Eye's Open For Potential Money Spinners 

This sort of opportunity is nearly always going to be a short-term money spinner. Obviously, most people are not going to stumble on a life saving kangaroo like this one.

However, as an entrepreneur it may pay you to keep your eye out for any unusual events, acts of bravery, etc. Basically anything that has the potential for a lot of media interest.

Most people like the Richard's family would never even consider building their own website after a situation like this. You can get a domain name and some hosting for about $20. If you know how to build a basic looking website, the only additional cost will be your time.

As this story showed, having a website really helped to give this tale of bravery worldwide recognition. If you type 'lulu the kangaroo' into a search engine you will find loads of news sites linking to Lulu's website. I very much doubt there would have been as much interest if the news websites didn't have Lulu's website to
refer and link to.

Joint Venture Possibilities

If you have your own niche product already, you could go looking for human interest stories that relate to your product. Alternatively you could team up with a joint venture partner that does have a related product.

Here's An Example...

Let's say that a story breaks in your area about a woman that has given birth to 7 children all at once. With IVF treatment this could happen. This sort of thing is usually very popular in the media.

You could approach the woman and offer to build a website for her. With all those children she is bound to get a lot of media coverage, and she might be interested in trying to make a bit of money from all the media interest. At the end of the day, all those hungry mouths will need to be fed somehow.

You could propose a 50/50 split on any profits from displaying a few ads and links to baby related products on the site. 

Summary

This is not the sort of thing that you would be able to give up your day job to pursue, but it could provide you with a nice little cash boost.

Jason Lewis, Copyright 2004


Jason Lewis is author of the new 'Business Brainwaves' Newsletter. Uncovering new business ideas and untapped 'gaps in the market' that the average person working from home can profit from. 
Join now, while it's still free! ==> www.BusinessBrainwaves.com 




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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Ice Cream Cone Cup Cakes
What's for Dinner? - Baked Ziti Casserole Light
Just for You - Working from Home and Staying Sane
Site of the Week - Expanding Your World

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Email Courtesy

When replying to, or following up to an email you received, it
is really courteous to include the copy of their last email to
you. That way, when you refer to something, they know what you
are talking about.

Now here’s the best part. You don’t have to include the entire
email. Many email packages, automatically include the email you
received when responding to it.  If you wish to respond to just
one thing, highlight it in their email to you, and click “Reply,”
and this will then include in your response, just the information
that was highlighted.





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Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
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Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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