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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

We are now well into the height of season.
This is the time of year we all really need to
work diligently on getting our businesses out
there and start marketing them in anyway possible.
In my opinion, we should never stop, but as humans
we can only go full steam ahead for so long before we
need a break.  The time is now and we need to be full
steam ahead.  

As most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business.  In efforts
to assist you in your marketing campaign, 
The OnLine Exchange have reduced our prices and
formulated a range of variety packages to make your
campaign run smoothly during this crucial time of year.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Learn How To Use Your Own Selling Style 
By John J TAYLOR

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If you have discovered even the smallest amount of
information about psychology you will know that we all have
our own way of interpreting the world. We all have our own
unique thinking style and we all make decisions in our own
unique way.

Several psychologists have tried to establish a
classification system so that they could define us as a
specific type of person. Probably the most popular
classification system was developed by Elizabeth Myers and
Catherine Briggs - it is known as the Myers Briggs Type
Indicator, or the MBTI, and it is based on the work of Carl
Jung.

The MBTI consists of about 80 questions or statements and
will help you to identify which of the 16 "type"
descriptions most closely matches the responses that you
have given.

And then there are things like horoscopes - simply by
knowing your date of birth you can be classified into one
of twelve star signs.

I would like you to consider the following and then choose
the *one* statement that you feel is most descriptive of
your preferences:

A. When making decisions you like to have as much
information as possible, you will gather the facts and data
and thoroughly analyze them in a logical and rational
manner. Once you are certain of the facts and you know how
everything will work out, you will make the right decision.

B. You like to approach things carefully and methodically.
You will approach a decision by listing all the positive
and negative factors and you will systematically review
everything until you are secure in the knowledge that you
are making a safe and sound decision.

C. You seldom make a decision without finding out what
other people feel about it. You have a network of friends and
colleagues and you love to talk things over with them
before making a decision. You are careful to ensure that your
decisions don't have a negative impact on other people. You
need to feel comfortable about things before you take
action.

D. You like to find new and interesting solutions to
problems. You tend to move quickly and to take more risks
than most other people. You hate getting bogged down in the
detail and you much prefer to look at the big picture. Your
decisions are often instinctive based on a hunch or a gut
feeling. Once a decision is made it's time to move onto
something new.

So which of the four statements did you choose?

I have described four completely different and, to some
extent, extreme styles. When you visit a web site you will
have your own way of evaluating the offer.

Just as you have a preferred hand to write with, you will
tend to have a preferred writing style. When writing sales
copy if you use one of the above extreme styles you are
guaranteed to alienate 75% of your audience!

Take some time to look through your sales copy and see if
your preferences are coming through...

Is your copy written in a logical and rational way with
lots of supporting facts and data?

Is your copy written in a systematic way to lead your
prospect through a step-by-step process?

Is your copy written to engage with people interactively,
do you connect with their feelings and emotions?

Is your copy written to arouse curiosity, does it offer new
and innovative solutions and have you provided the big
picture?

Converting a prospect to a customer requires an holistic
approach; your copy should be written to both appeal to the
widest audience and yet to simultaneously speak to each
individual in their own language.
 

John Taylor is the author of "Testing & Tracking" - A
Special Report that contains a wealth of information on
professional techniques that can boost your conversion rate
and increase your profits: http://www.test-and-track.com
John also promotes "The Buy Impulse" which describes 26
techniques that can increase your online sales:
http://www.Buy-Impusle.com
 



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3.) INTERACTIVE CLASSIFIEDS
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4.) BIZ*TECH SAVVY SOLUTIONS
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Event Viewer

Has someone been using your computer when you’re not there?

Windows XP has an Event Viewer to help you keep track of what
your computer is doing. An event is anything noteworthy that
happens to your computer. To bring up the Event Viewer go to
Start/Run and type the following...

eventvwr.msc

Events are stored in three log files: Application, Security, and
System. These logs can be reviewed and archived.

For our purposes we want the System log. Click on "System" in
the left-hand column for a list of events. Look for a date and
time when you weren't home and your computer should have been
off.

By double-clicking the event you can get more details on what
the event was. Just click on the link for that says, "For more
information..."

You can also use this log to see how long someone was on the
computer. Just look at the time the computer was turned on and
off for that day.





-----

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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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