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1.) A WORD FROM THE "EDITOR"
___________________

A Warm welcome to all our new subscribers.

We are now well into the height of season.
This is the time of year we all really need to
work diligently on getting our businesses out
there and start marketing them in anyway possible.
In my opinion, we should never stop, but as humans
we can only go full steam ahead for so long before we
need a break.  The time is now and we need to be full
steam ahead.  

As most of you know, ezine a.dvertising is the most
effective way to a.dvertise your business.  In efforts
to assist you in your marketing campaign, 
The OnLine Exchange have reduced our prices and
formulated a range of variety packages to make your
campaign run smoothly during this crucial time of year.
You can visit our website to view our packages, and if
you would like to view on the special packages, just
click on Variety A.D packages for more information:

http://www.online-exchange.com/advertising.htm

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
marketingtrendz@comcast.net 

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
__________________

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Automation - The Key to Success Online
© Izzy Camacho

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If you've been looking into selling products online then you've
probably heard some "expert" somewhere recommend that you create
a web site that is fully automated and helps you make money 24
hours a day. While that might sound great, what they often forget
to tell you is HOW to do that.

Well, I'm going to tell you right now, in this article!

First, what IS a Fully Automated Web Site? A Fully Automated Web
Site can be defined as one that is equipped with an integrated
suite of both e-commerce and internet marketing tools in a
fashion that will allow you to be the most profitable with the
least amount of effort.

Most e-commerce systems are equipped with the following
essentials:

- A shopping cart.
- Acceptance and processing of credit cards.
- A maintenance system that allows you to add/change products.
- An order-retrieval system that enables you to fulfill orders.

However, what most of them are lacking are marketing
tools.  If your website hits it big and you don't have the proper
tools in place, then you will be a slave to e-mail and order
processing.  I'm sure that's not what you intended.

There are several marketing strategies that are essential in the
creation of a successful e-commerce web site:

- Email marketing (broadcasting) of prospects/customers
- Effective use of autoresponders (generate automatic email
  messages)
- Online Newsletter
- Online Form / Survey to capture your prospect's email address
- Electronic Product Delivery (if you sold a digital product)
- Advertisement (Ad) Tracking
- Back End Sales
- Affiliate program

Now, if you had a system that would support the integration
of ALL of these marketing tools in addition to the
necessary e-commerce essentials, then you would have a Fully
Automated Web Site.  After all, it has been shown that it often
takes 7 or more ad exposures before prospective customers
actually make a purchase.  Consider the following scenario:

    A prospect clicks on an advertisement in an online magazine.
    This action increments a counter for this particular ad to
    help you determine how well it's working.  They don't decide
    to buy as of yet but join your newsletter.  They are now
    considered a prospect.  You begin to send them a monthly
    email newsletter.  Additionally, an autoresponder kicks in
    to thank them for joining the newsletter as well as
    scheduling them to get email twice a month for the next 90
    days reiterating your product benefits and inviting them to
    purchase.

    Upon sending them one of your "juicy" offers that they
    couldn't refuse, they finally purchase.  They will
    automatically be removed from your prospect list and added
    to your customer list.

    Based on the particular product or service they've
    purchased, they will receive a series of emails every two
    weeks for the next 6 months offering complementary products.
    This will be the engine that will drive your back end sales
    and keep your customers coming back to your web site.

Being able to play out a scenario such as this using one
integrated system would be pretty impressive don't you think?
The internet big boys do this with expensive e-commerce platform
suites produced by vendors such as IBM, Microsoft and Oracle.
Having your system automatically perform these follow up tasks
frees you up to spend more time on your business, your health or
your family!

=====> What can you do to create a fully automated web site?

Fortunately, there are ways that you can automate your website in
much the same way that the big boys do.  The best and most
cost-effective way would be to sign up with one of the handful of
Application Service Providers available on the internet which
provide a shopping cart integrated with a full suite of marketing
tools.  Normally, the shopping cart and tools are very flexible
and can be incorporated into any website.

=====> Are there any other ways to automate your business besides
working with a total solution provider?

You can accomplish some level of automation without an integrated
shopping cart system, however, it will require manual
intervention and of course it would be incomplete. I believe that
the most important asset of your e-commerce business is your
email lists.  Therefore, concentrate on the implementation of a
good autoresponder/list server system to "enhance" your present
e-commerce website.  There are several good ones on the market.
Look for providers that allow you to:

- Create multiple lists.
- Add prospects via a web form, email, or manually through a
  management console.
- Send out an unlimited number of autoresponder messages.
- Send out an unlimited number of email broadcasts.
- Set up and distribute a newsletter.

When setting up your autoresponder system, create one list for
your "prospects" and another one for your "customers".  Now,
here's where you come in: when a person orders your product, you
will have to perform the extra task of logging into your
autoresponder system and manually remove them from the prospect
list and add them to the customer list.  This action will then
trigger your customer autoresponder series of messages to be
sent.

Remember, the key to building a successful e-commerce web site is
to automate your marketing engine as much as possible and drive
your prospects and customers back to your web site.  This will
certainly create a money magnet e-commerce web site for you!

****************
To learn more about website automation and to download the
complimentary ebook, "Easy Ezine Marketing", visit Izzy Camacho
at http://www.internet-marketing-made-easy.com/Automation.htm.



For your convenience, the article is available in HTML format at
http://www.internet-marketing-made-easy.com/Article-Automation.htm.

Please let me know if you decide to use the article and in which issue it
will be published.
Thank you very much for your time.
Feel free to contact me if you have any questions:
Email: mailto:izzycamacho@att.net
Phone:  813-707-6946

Kind regards,

Izzy Camacho

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4.) PARENTS TIME-OUT
______________________

Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Rubber Band Bracelets
What's for Dinner? -  Potato Chip Chicken
Just for You - Pregnancy, Estrogen, and Women
Site of the Week - 75 Years of Winnie the Pooh

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

[Back to the Table of Contents]

 

 

5.) HOT BIZ*TIP
_____________________

Special Characters

Have you ever needed a symbol or some other special character
like the degree symbol, the small square checkbox, the copyright
symbol, etc.? Well, they’re there, you just have to know how to
find them.

Click the Start Button, Programs, Accessories, System Tools,
then select Character Map.

You'll be presented with a screen that has lots of different
symbols. When you click (and hold) a symbol, it gives you an
enlarged preview of it.

To actually select the symbol:

1. Click the symbol you want. 2. Click the Select button, then
the Copy button.

This will copy your symbol onto the clipboard where you can then
paste it into any word processing program, email, etc.

If you find yourself using a particular symbol all the time,
check out the lower right hand corner of the window. On the
status bar, you can view the keystroke combo you can use to
generate the current character.

Now, all you have to do is hit your keystroke combo (Alt+0169)
whenever you need the beloved ©. Oh, and when you type in the
numbers, be sure to use the keypad on the right-hand side of
your keyboard, not the ones above your letter keys.

Some word processors give you direct access to the character
map. In Word for example, click the Insert menu and select
Symbol. You will be given a "customized" screen that can
automatically insert a symbol directly into your current
document. Go to the font you are using then select.

Again, if you find yourself using a particular symbol all the
time, check out the lower right hand corner of the symbol
window. On the status bar, you can view the keystroke combo you
can use to generate the current character. Here you would hit
your keystroke combo (Alt+c) whenever you need ©.


-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

__________________________________

E-ZINE A*D*VERTISING DETAILS

A*dvertise with The OnLine Exchange TODAY:
ake advantage of our Established Ezine and YOUR A*D*
could be seen by over 20,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

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L-I-M-I-T-E-D TIME ONLY....
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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

• Articles-to your-InBox

You can find all this and more at:

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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