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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Hope everyone had a great weekend!
As you know, a few times a week you receive an emailing
from us.  Twice a week is our ezine publication and a couple
times a week you receive a solo ad publication.  Do you know
why you get these in your inbox each week?  Do you understand
the advantages and the insight to these mailings?  Are you getting
what you should be getting with these mailings, or are you just
deleting them from your inbox as you get them?  Well, read today's
article to give you an idea of the substantial insight to online marketing
you receive a few days a week by receiving our publication,  And how
you too can take advantage of all the tools that are at your fingertips
with ezines.  This article is a must read! So, for today, take the time and
read each word of this edition.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Marketing Strategies for the Holiday Season
© Terri Seymour of www.seymourproducts.com  

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If you have been in business long you know that the bulk of your sales will come from the months leading up to and going through the holiday season. The time to start your marketing for this season is July or even earlier!

Online sales are expected to reach 12 billion dollars this year so be sure you get a piece of that huge pie! This is a 1.5 to 2 times increase over 1999 as more people adjust to online shopping.

Here are some ideas that could help you get a slice of that holiday shopping pie:

1. You could offer a free holiday gift with every order over $25 or any set amount. 

2. Offer free or discounted shipping with every order. 

3. Send Christmas cards to your mailing list offering them a special discount or deal.

4. Offer a gift wrapping service for your customers. Make their shopping as easy and hassle free as possible.

5. If you do home parties, have a Christmas shopping party to split the shipping costs and/or wrapping costs. Have a holiday themed party with gift certificates and free samples.

6. Start a gift referral club with other businesses. If a customer is looking for something you do not offer, give them a place they can get it and other businesses will do the same for you. 

7. Have a holiday themed contest on your site to draw in more customers.

8. Work with charity. Offer $x off for everyone who brings in a old toy for kids' charity. For online shoppers have a donation button. This will attract customers as well as provide good publicity for your company.

9. Give a free holiday tips report out with every purchase. Provide tips on saving money, holiday decorating, etc. 

10. Make sure everything on your site is working and up to date. Build a special holiday section for your holiday customers.

11. Have a gift ideas section for your shoppers who have trouble picking out gifts. Be sure and have gift certificates or cards available as well. 

12. Mail out gift idea cards to your customers/mailing list.

13. Send out coupons with a chance at a free gift with every coupon returned. 

14. Do not forget customer service. Provide a little extra for your customers so they come back for more. 

15. Become the company with the most Christmas spirit. Donate a portion of all sales to a popular children's charity.

16. Provide a quality product at a good price along with good customer service and your customers are bound to remain loyal to your company. 

Take these ideas and add to them. Once you start trying new ideas you will be able to think of more and more. Don't be afraid to try new and creative ideas. Test the results and keep track of what works and what doesn't. What might not work in spring might be very effective during the holiday season. 

The holiday marketing season is a chance for you to expand your business and gain more customers, but you must give them a reason to come to you and then to come back to you!

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Terri Seymour has several years online experience and has helped many people start their own business. Visit her site at http://www.seymourproducts.com  for resources, $1 resell ebooks, wholesale gift business opp, free affiliate programs & a free ezine with bonus report: 77 Ways to Get Traffic! mailto:subscribe@seymourproducts.com  



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4.) BIZ*TECH SAVVY SOLUTIONS
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Web Based Email

Web based email is email that you check using your web browser.

Outlook Express and Eudora are referred to as email "clients".
They're programs on your computer whose main function is to
manage your email.

"Web based", on the other hand, is located on a server and can
be accessed from any computer using a web browser. You don't
usually have as many options for filtering, sorting, or saving
email, but if you want a free email account they're great.

Three popular free web based email services include Yahoo Mail,
Gmail and MSN/Hotmail. AOL can be considered web based since you
can check it in the AOL browser or any web browser.

Since there is no standard way to do things like change text
color, create filters, make folders, or add pictures it's hard
to write many tips for these email services. Also, they
regularly "improve" without warning, causing things to work
differently than they did the week before.

If you have a POP3 email account that you check using a mail
client, it's still a good idea to sign up for a free web-based
account. When you register products or sign up for stuff you can
have it sent there rather than your regular account. This can
help keep your inbox clean.


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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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