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OnLine
Exchange e-Zine
...A Realm of Information for the Avid Internet Marketer |
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| August 24, 2006 | Issn:1528-3992 - Circulation:20,000+ |
Copyright©2006 All Rights Reserved |
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1.
A Word from the "Editor" |
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This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:
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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.
The top rated article submission site around is none other
than EzineTrendz! Do you write articles? Do you need them
sent to all the top ezines and newsletters on the internet?
EzineTrendz is known for having the highest quality submission
service on the internet. So don't waste your valuable hours trying
to do it yourself. These publishers know us, and when we send
them articles, they know they are worth reading and publishing.
Visit our site at:
http://www.ezinetrendz.com
If you have any questions, suggestions, opinions,
please email us at: marketingtrendz@comcast.net
Have a GREAT Weekend!
Best Regards,
Debbie Solomon
marketingtrendz@comcast.net
Please forward this e-zine to all your friends and co-workers who might be interested!
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2.) HEADLINE ARTICLE
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«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
Future-proof your marketing with online newsfeeds
By Kim Franck«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
64% of business e-mail is never opened. And there's no way to know how many
copies of your e-zine gather dust in busy mailboxes or how many are
destroyed by spam filters before they get that chance.
Marketing messages never reaching their audience should worry any marketer,
but life is more worrying if the audience is also getting harder to grow.
Today, everyone is uneasy about privacy loss, spyware, spam, identity theft,
and unnamed menaces that might have been invented but we just haven't heard
about yet. That can only make people even more reluctant to disclose their
name and e-mail address to get your e-zine than they might have been in the
past.
Taken together, those trends make marketing by e-zine alone more difficult
and less effective.
What can you do about it?
If you look at your e-zine as a product, you can think about diversifying
your product range in response to a changing market. Keep publishing your
e-zine as standard, but publish a parallel version of it as an online
newsfeed.
It doesn't take a great leap of technology, or of know-how, to get a
newsfeed off the ground; you can do the job quickly and relatively easily.
But, like their offline friends, online businesses can be slow to grasp new
opportunities, and for some, it might require a small leap of faith.
Those who have embraced newsfeeds already have an advantage over those who
have not because newsfeeds overcome the inherent risks of 'e-zine only'
marketing. Because newsfeeds don't involve e-mail at all, they can't get
stuck in spam filters, and they can't get lost in mailboxes.
They simply make your news available in a form anyone around the world can
subscribe to - without telling you about it and without giving you their
address. That deprives you of a mailing list opportunity that an e-zine
subscription would have provided, but that's the point - your e-zine
subscriptions are dropping off anyway!
New subscribers get to keep their privacy, and you get them to read your
news, whenever you want, for zero cost. Your newsfeed keeps them interested
in your website, because your news items link to it, and it also provides a
richer reading experience than your e-zine currently does. Everyone wins.
Subscribers read newsfeeds using a type of web browser--called a
newsreader--which frees you to publish material you would otherwise have to
send as e-mail attachments and so make your e-zine more susceptible to
filtering by anti-virus systems.
There is nothing an e-zine can do that a newsfeed can't do better. And there
are some things a newsfeed can do that an e-zine can't do at all. You can
include pictures, video, and audio in newsfeeds, making your news as sharp
and attractive as your website.
They're a great way to showcase products and special offers, and there are
no mailing lists to worry about.
Subscriber expectations of an e-zine mean you have to wait until you have
enough news to make a reasonably sized edition. Not so with a newsfeed; you
can publish news when you have it. Any amount of news, however small, will
be automatically collected for subscribers by their newsreader software
without you having to mail out anything to anyone. Think of it as 'always
on' publishing.
So how do you get people to subscribe?
At the very least, you can promote your newsfeed in your e-zine and on your
website. But there are more than a hundred search engines and directories
specializing in newsfeeds, most of which are free to use. By telling them
your newsfeed exists, you automatically give it momentum and expose your
website to potentially wider audiences.
Newsfeeds help to insure against subscriber drop-off by giving people a more
convenient way of getting your news, and they give you a chance to reach
wider, or less crowded, markets.
Why get into newsfeeds? You should because you can, because your
competition probably has, and because the future is no longer the future.
Kim Franck is co-author of 'Instant Newsfeeds' a downloadable guide to
setting up your own newsfeed, and going live with it today.
http://www.instant-newsfeeds.com
About The Author:
Trey Pennewell is a writer who writes for the "Links And Traffic" guaranteed link building service. They use reprint articles to develop quality links from quality websites. Their writers know what it takes to write informative articles that generate above average linking results, and they put their money where their mouth's are, by guaranteeing their results. Learn more at: http://www.LinksAndTraffic.com . Feel free to reprint this article on your website, so long as this About The Author information and all live links remain with the article.
[Back to the Table of Contents]
3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤Time Out for the Week - Invisible Ink
What's for Dinner? - Mexican Crockpot Chowder
Just for You - Kids-In-Mind
Site of the Week - Artsy Games«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤
Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
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5.) HOT BIZ*TIP
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Squeeze Pages
Squeeze Pages are cleverly designed data collection tools on the
web, designed to gather targeted information. They usually
offer something free which is valuable, and in order to get it,
you have to supply a great deal of information about yourself,
earnings, level of education attained, buying habits, etc., and
give them permission to contact you. If you complete the forms,
you will find that your email as well as your snail mail will
increase dramatically.
Now, if you do fill out a form for something free, don't hold
your breathe until you get it. Many of these offers have a
caveat relieving them of responsibility for the delivery of the
merchandise. You most likely will see something like this in the
fine print: "This is an independent rewards program and is not
affiliated with the listed merchants. The listed merchants in
no way endorse or sponsor this activity. These merchants are not
liable for any alleged or actual claims related to this offer'."
Others, after they have collected all the data will have a final
page asking you to enter a user name and password so you can
come back to the web site to check the status of your gift. A
common ploy used here is to have the page fail, and an error
page is then displayed warning that if this information is not
entered, you will not receive the free offer. No matter how hard
you try, the page will always fail and after a few failed
attempts you simply give up, or they might state that the page
has "timed out" for security reasons.
In the terms and conditions, you will also see something like
this: "All gifts and offers are based on a first-come,
first-served basis, and we reserve the right to cancel any offer
at any time for any reason." In other words, in all probability
you will not get anything for the information you give them,
other than a lot of unwanted email clogging your mail box.
Is it legal for them to send you email based on the information
you gave them? Yes - in the fine print you specifically give
them permission to contact you and this does pass the test of
the "Can-Spam Act." So how do these companies making these
offers make money from this enterprise? Simple - they either
sell the lists as "opt in" lists to others, or they charge other
advertisers to send offers to their list of contacts.
My advice on this one folks, is if you get an offer for a free
something, "click on by".
-----
Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
[Back to the Table of Contents]
E-ZINE BUSINESS DIRECTORY & RESOURCES
__________________________________
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EZINE BUSINESS DIRECTORY
__________________
The OnLine Exchange is brought to you by MarketingTrendz. Please visit our directory of resources for helpful information for your online business.
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CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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