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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Hope everyone had a great weekend!
As you know, a few times a week you receive an emailing
from us.  Twice a week is our ezine publication and a couple
times a week you receive a solo ad publication.  Do you know
why you get these in your inbox each week?  Do you understand
the advantages and the insight to these mailings?  Are you getting
what you should be getting with these mailings, or are you just
deleting them from your inbox as you get them?  Well, read today's
article to give you an idea of the substantial insight to online marketing
you receive a few days a week by receiving our publication,  And how
you too can take advantage of all the tools that are at your fingertips
with ezines.  This article is a must read! So, for today, take the time and
read each word of this edition.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Are you Writing your Ads the Wrong Way?

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I've spent quite a lot of time helping out new internet
marketers. One of the most common mistakes I see is
responsible for the poor conversion rates that new marketers
dread. Fortunately though, it is a mistake that is easily fixed.

What a lot of people incorrectly do is list the features of the
product they are trying to sell. I'm sure you've either written an
ad like this, or seen plenty of them. They are the ads that list
things like the authors experience, how many pages the book
has, what colour the pages are etc etc. The truth is that listing
these features doesn't really entice the reader into buying
anything. The key to writing good copy lies in the ability to be
able to evoke positive emotions in the reader.

For example, if you are selling a book that teaches people
how to make money, it should be very easy to evoke
emotions. This is because money is very powerful. The best
way to evoke emotions is to focus on the actual benefits of the
product. Focus on what the product will actually do for the
buyer. Using the book on making money, what are some
possible ways to make people feel something? What are the
benefits?

Have a think about which of the following two examples
makes you FEEL more.

1. This book has been written by Mr X a multi-millionaire. It
has 100 pages and will show you how to make money in lots
of different ways. The book also looks really nice too.

Or...

2. What you're about to read has the ability to change your
life, forever! Imagine being able to tell the boss you're never
coming in again, while holidaying in the caribbean with your
family. Sound good? Well, this book provides a step by step
guide on exactly what you need to do to be able to do just
this.


Hopefully when you read the latter, you actually felt
something. This is possible with any industry, not just
something to do with money. Instead of writing about obvious
stuff, get out a piece of paper and a pen and do some
brainstorming. Think about the real reasons behind buying a
particular product. Is somone looking to lose weight so they
can make their doctor happy? Or is it so they can wear nice
clothes and look good at the beach. These are the types of
questions you need to be asking yourself whenever you sit
down to write some sort of copy. And actually make sure you
do this EVERY time you write. I forgot about this for a little
while after learning it and I noticed a drop in sales.


_________________________________________________________
Wealthy Wal is an Internet Marketing Mentor and author of his own guide on how to make money online. To receive your F.REE copy and learn exactly how to make money online, Visit: http://www.wealthywal.com







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4.) BIZ*TECH SAVVY SOLUTIONS
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New Browser Window

How many times were you on a website that you wanted to return
to in a few minutes, but you got so far away from it by clicking
on other links, you just couldn’t find your way back? I do it
all the time.

There is an easy solution for this problem.  Just open a new
browser window and use that. When you’re done, close that window
and you are right back to where you wanted to be. To get a new
browser window in Internet Explorer, Firefox, or Netscape just
type Ctrl+N.



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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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