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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Hope everyone had a great weekend!
As you know, a few times a week you receive an emailing
from us.  Twice a week is our ezine publication and a couple
times a week you receive a solo ad publication.  Do you know
why you get these in your inbox each week?  Do you understand
the advantages and the insight to these mailings?  Are you getting
what you should be getting with these mailings, or are you just
deleting them from your inbox as you get them?  Well, read today's
article to give you an idea of the substantial insight to online marketing
you receive a few days a week by receiving our publication,  And how
you too can take advantage of all the tools that are at your fingertips
with ezines.  This article is a must read! So, for today, take the time and
read each word of this edition.

If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Internet Marketing - A definitive Guide

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Internet marketing is an Open Book with no secrets. There
are, however, some tips and techniques that are very useful
in building a successful online business. The crux of
Internet marketing is to understand the market and plan the
strategies to suit the target customers. The focus is two-
pronged, to promote the web site as well as increase the
traffic.

Start your marketing with Research and Planning and Analysis

It is important to understand your own products and services
before you start marketing them on the internet. Find out
the unique selling points about your products. It is the USP
which catches the attention of your potential customers. It
can be a low price or high quality or even a combination of
both. The key thing is how good is your product when the
customer compares it with your competitor's product?
All the mighty marketing strategies will fail if they do
not address this issue. This happens when you fail to study
the target market and the needs/aspirations of the your
customers. Assuming that you have provided the right product
you need to then study your web site in detail. You can
check whether you have met the customer's requirements in
full. You can also make the navigation of your web site more
user friendly.

Any Internet marketing technique has three basic aims.

1. Drive more traffic to your site 2. Ensure repeat visits
by the customers by offering unique benefits 3. Converting
visitors into customers.

Increasing Web Traffic

Increasing web traffic involves search engine optimization.
Search engine optimization tools and techniques are used to
optimize your web site and make it suitable for the search
engine algorithms. SEO techniques result in higher search
engine ranking and that means increased web traffic.

The main objective of internet marketing is to promote your
products and services. This can be done only by increasing
traffic to your web site. There are many methods such as
link building, email and newsletters which can help you
promote your web site to your potential customers.

Benefits to the customers

Benefits can be offered to the visitor in a number of ways
and the most important of all is offering quality content.
Make sure that you provide informative content to keep the
customer hooked to your web site. The content can be
presented in the form of articles, e-books and the blogs,
which provide real and current information. The subjects of
the articles and e-books can be related to your web site
products. This will serve two purposes, one that the
customer will get quality information and the second that
you are offering information related to your products, which
makes the visitor interested in your products.

Converting Visitors into Customers

The purpose of all marketing efforts is to convert visitors
into customers. You must offer solutions to customers'
problems through good products. You must provide testimonials
along with your product details. Customer testimonials give
more credibility to your marketing campaign than any amount
of cleverly written sales copy.


Dan Lambart is the Director of Sales for
http://www.abtraffic.com
which is a company that provides highly targeted
web site traffic for commercial web sites. Please visit
http://www.abtraffic.com for information about high quality
traffic for any niche market





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4.) BIZ*TECH SAVVY SOLUTIONS
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Standby vs. Hibernate

What"s the difference between "Standby" and "Hibernate" anyway?
Why would you choose one over the other?

In Standby your computer uses less power than when it's just
sitting there not being used. It stays available for immediate
use. The information in memory is not saved on your hard disk,
so If the power gets interrupted, the information in memory is
gone.

Hibernate shuts down your computer after saving everything in
memory to your hard disk. When you bring your computer out of
hibernation, all programs and documents that were open are
restored to your desktop.

You don't see Hibernate you say - When you go to Start / Turn
Off Computer (or from the desktop just hit Alt+F4) you will see
three choices: Standby, Turn Off, and Restart.

Now, hold down the Shift key and look what happens-"Standby"
turns into "Hibernate".

If this little trick doesn't work, then you need to enable
hibernate. Click Start / Control Panel then "Performance and
Maintenance" and "Power Options" (in Category View) or just
"Power Options" (in Classic View). Click the Hibernate tab, then
check the box marked "Enable hibernation" and OK.  



-----

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Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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