OnLine Exchange e-zine
...A Realm of Information for the Avid Internet Marketer
August 07 , 2006 Issn:1528-3992 - Circulation:20,000+

Copyright © 2004  All Rights Reserved

"If you're still hanging onto a dead dream of yesterday, laying
flowers on its grave by the hour, you cannot be planting the
seeds for a new dream to grow today."
- Joyce Chapman, Author

In This Issue...

1. Editorial-by Debbie Solomon
2. HeadLine Article: Ezines Are Effective In Advertising Your Online Business?
3. Interactive Clas^sifieds
4. Biz*Tech Savvy Solutions- ID Theft – Warning
5. E-zine A*d*vertising Details
OnLine Exchange Directory & Information

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1.) EDITORIAL
___________________

A "Warm" Welcome to All our New Subscribers.

Hope everyone had a great weekend!
As you know, a few times a week you receive an emailing
from us.  Twice a week is our ezine publication and a couple
times a week you receive a solo ad publication.  Do you know
why you get these in your inbox each week?  Do you understand
the advantages and the insight to these mailings?  Are you getting
what you should be getting with these mailings, or are you just
deleting them from your inbox as you get them?  Well, read today's
article to give you an idea of the substantial insight to online marketing
you receive a few days a week by receiving our publication,  And how
you too can take advantage of all the tools that are at your fingertips
with ezines.  This article is a must read! So, for today, take the time and
read each word of this edition.


If you have any questions, suggestions, opinions,
please email us at:  marketingtrendz@comcast.net


Please forward this e-zine to all your friends and co-workers who might be interested!


Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Ezines Are Effective In Advertising Your Online Business?
By Alan Cheng

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"Ezines are the most cost effective way to advertise your
business opportunity". I'm sure you’ve heard that phrase
many times if you’ve been marketing on the internet for
a while. But is that a myth or a fact?

An Internet Marketer once advertised that he can guarantee
$1,000 profit for the user within weeks if he used the
techniques outlined in his ebook.
And the secret of the ebook - advertise in Ezines using
$2,000 and you are guaranteed success unless your
product is useless. Well I didn't try it at the time because
I couldn't find $2,000 lying about in the house or in my
bank account. However, it does show the belief people have
with Ezines.

There are 3 types of ads in Ezines:

Classified Ads
– These are small ads which you can find
at the bottom of newsletters. There is limited space in these
ads therefore your ads have to be eye-catching.
Classified Ads in ezines are cheap and sometimes
free due to its limited space and location which
is at the end of the ezine.

Sponsor Ads
These ads are placed at the top of the newsletter and
sometimes in the middle. Some ezines have more than
one sponsor ads. Sponsor ads are more expensive than
Classified ads and can contain more words so your ad
can be more descriptive. Sponsor ads are more effective
than Classified Ads as their position in the newsletter is
better.

Solo Ads
Solo ads is the most effective way out of the three type
of ads for generating response.
Solo ads fills up a whole email which only contains your
advertisement. The newsletter is sent on your behalf to
its subscribers. Thus your ad will have the biggest
exposure. Solo ads are more expensive than Sponsor
ads but more effective.

"Great. Super. Fantastic. So what's your advice Alan?"
My advice is advertising in Ezines do work. And they work
very well. Some people don't think so because after placing
some ads and seeing very little or no response they think they
have proven that Ezine advertising is a lie used by Ezines
Publishers.

Well I can tell you now that they are getting poor responses
because they have not followed the rules for advertising
successfully in Ezines.

Rules in Advertising in Ezines Successfully
1.
If you can, save money and advertise using Solo ads.
They have the best chances of being read by the
subscribers and they have no other ads distracting
or competing against

2. Work on your subject line. Even with Solo Ads, people
will not open your email if the subject is of no interest to
them. Subjects which promises massive fortunes in a few
days will get deleted with second thoughts.

3. Work on your Content. After the subscribers open
your email, your next task is to try and get them
to read the content. So make damn sure your content
is interesting and enticing enough for them to take some
action. Believe the saying “Content is King”.

4. When you’re advertising other peoples’ products using
affiliate programs do not send the visitors to the product’s
website. I think people are crazy when they do this.
The reason is that you are sending traffic to other peoples
websites and if they won’t buy you’ve lost that lead for
good.

Therefore the aim of you ad is to capture their email
address so that you can advertise to them again and again.
If they don’t buy product A then you can advertise Product
B to them. Now don’t you think that makes more sense?

5. Advertise in well known Ezines and which are related to
the topic you are advertising. Advertising stock
recommendations to Golf enthusiasts will surely give you
a terrible response rate.

6. For Classified ads, make sure you are advertising in large
numbers such as 100,000. Not many people read Classified
ads and you will be listed among other ads as well.
However, you might get lucky if your headline is attractive
enough.

To end this article I’m going to share a secret with you on
what I think is the best and cheapest way to advertise in
Ezines. That is to write your own articles and ask the
Ezine Publishers if they are interested in sending out your
articles in an issue of their newsletter.

Now let’s think about this for a moment. Your own article
is published in ezines and placed on their websites. People
who write articles are given more respect and are trusted
more. Plus your articles will stay on some websites for
years which also means that it will generate traffic for years.
The traffic is generated with a resource box you can put at
the bottom of your article. You can put your URL here and
also write a little bit of background about yourself.

You are creating a name for yourself on the internet scene
and you are also generating leads which you can email your
recommendations to. There is no cost for you when
Publishers decide to include your article so the only cost
coming out of you is the time needed to write the article.

In my opinion, writing articles for ezines is the most
effective way to advertise using ezines. Not to mention it’s
cheap and will generate traffic even after many months.

If you want to know which ezines to advertise in, the cost,
number of subscribers and what services are available that
can help you in publish your articles, please send an email
to my autoresponder at ezineart@onlinemoneymachine.com


Alan Cheng, is the owner of www.onlinemoneymachine.com
the membership site to help beginners setup a profit
generating online business. With all the right tools to setup
your website and advertise effectively. You can contact Alan at
alan@onlinemoneymachine.com




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3.) INTERACTIVE CLASSIFIEDS
__________________________




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Your Subconscious Mind - Your Hidden Power
To succeed in business or any life arena, you must 
first convince yourself you can do it. Accomplish 
anything. Live your dreams. Achieve your goals. 
You have the power within. Learn how at:
http://www.sub-consciousmind.com 



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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

ID Theft – Warning

There is an email circulating about the web purportedly from the
Internal Revenue Service. It says that “After the last annual
calculations of your fiscal activity we have determined that you
are eligible to receive a tax refund of $63.80.”  It then tells
you to access a web from to get your tax refund.

The web page asks for your Social Security Number, Your
Credit/Debit card number and expiration date, etc. This is a
scam. Do not respond to this email.  The IRS does not contact
taxpayers anonymously by email.


-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at:
http://adv-marketing.com/business/subscribe2.htm  

 


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5.) EZINE A*D*VERTISING DETAILS
__________________________________

A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 28,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $40
Get Sponsor a*ds as low as $18
Get Classified a*ds as low as $8
L-I-M-I-T-E-D TIME ONLY....
http://www.online-exchange.com/advertising.htm

You can get even L-O-W-E-R Prices when you
order one of our  VARIETY A*D Packages:
http://www.online-exchange.com/anniversaryadspecials.htm



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EZINE BUSINESS DIRECTORY
__________________


The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

MarketingTrendz
http://www.marketingtrendz.com 


ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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