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1.) A WORD FROM THE "EDITOR"
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A Warm welcome to all our new subscribers.


For those of you who had to chance to enjoy 
Independence Day, I hope you all had a happy,
safe and fun weekend.  Now it is back to the grind
with work work work.  Who said summer is all fun?
In my book, there is more work to do over the summer
then during the height of season.  Because now is the time
we have to really buckle our belts and start advertising
and preparing our specials for season.  Clean up those websites.
Answers all those emails you have been putting off, and don't
get lazy in these hot hazy days!  

I'd love to hear your opinions. Any suggestions,
ideas or questions? Feel free to email me: marketingtrendz@comcast.net 

Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
debbiesolomon@comcast.net  

Please forward this e-zine to all your friends and co-workers who might be interested!

 

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2.) HEADLINE ARTICLE
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Targeting Your Blog Theme and Content 
By Diana Barnum

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What makes a good blog? Someone writing about something they’re
passionate about, that’s an informal definition of a good blog.
In other words, a good blog is when a blogger presents content
on a specific topic or theme that comes across in basically one
voice to the audience, communicating on a one-on-one level. 

Take, for example, a blog centered around the theme of dogs, not
all animals, just dogs. It could present its content in a
friendly pet-owner tone, discussing various resources for pet
owners like healthcare guides, how to make your own dog treats
and dog clothes, etc. Or it could present a more formal tone,
like that of a military trainer with firm commands, sharing
specific articles and tips on an assortment of dog training
techniques. 

So how do you know which type of content to choose when
determining the focus of your blog? Here are some basic
guidelines.

Choose Your Focus 

Choose a theme that you KNOW, one that you are passionate about
and could write about at length. You’ll want to have plenty of
contacts; individuals, companies, groups and / or associations
in your field of interest. And you’ll want to have plenty of
resources, tips and experience to discuss in your content. 

Note: To keep your blog going, hosting plus your time and effort
– all take money to continue (unless you’re wealthy, money and
time aren’t a concern or this is for a hobby or nonprofit
(donation, tithing situation, etc.) So if money is a concern,
don’t forget you’ll need to have a money-making avenue to keep
the blog – and you (your time and efforts) - going. Plan ahead
to make sure you’ll have plenty of affiliate, resale and / or
your own products and services to advertise throughout your blog
to generate income. All items need to coordinate with the theme,
too. For example, don’t try selling, “How to Buy Real Estate”
ebooks on your dog site.


Vary Your Presentation 

When presenting your content to your audience, offer variety.
Some people are more focused readers, others are better
listeners, and still others are better ‘watchers’ or for
example, prefer seeing video content instead of text. So if you
only post articles – and lengthy ones, you risk the chance of
alienating some of your possible audience. Write nice, short
articles, sometimes offering a link to a web page with further
details for those who may choose to read more. And insert audio
/ video clips and graphics; banners, affiliate products with an
ad spot, or digital photos that coordinate with the textual
narration, for example, to round out your content presentation.

Show visitors photos of your dog. And let them hear her bark in
audio snippets. 

Don’t forget news! People like to keep up with news in the
field, so include some. Add a category and announce upcoming
trade shows, for example. 


Pre-date & Update 

A neat thing about blogs is that you can pre-date your entries
and work ahead in batches to load content once a week or however
often you’d like. Plus you can go back in time and adjust old
entries, updating ad spots, inserting audio / video links, etc.
So keep your content fresh, posting frequently (daily or at
least a couple times during the week), and round out past
entries with updated content to keep it fresh for new and return
visitors, too.

So write a good blog, targeting your theme and content around
something you’re passionate about, something you KNOW. And spice
up your content with variety.


Free "Vary Your Blog" Video Tips

For a 2-minute audio / video / text presentation entitled,
“Vary Your Blog,” click: http://presssuccess.com/blogvariety  . 
The tips & production are complimentary from Content Propulsion Lab
at http://www.ContentLabInfo.com  , a Division of Content Desk,
online at http://www.ContentDeskInfo.com  .


By Diana Barnum, president of http://movingaheadcommunications.com  .

Grab tons of freebies, tips and help at http://OhioHelpGroup.com 
and 
http://presssuccess.com/bookstore  or call: (614) 529-9459.




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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Ice Cream Cone Bowls
What's for Dinner? - Chinese Salad
Just for You - Being A MOM
Site of the Week - Are you a Cyberkid?

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
_____________________

LOG File

This is one of my favorites — it's the .LOG function.

Open up Notepad by going to Start / Run and typing in "notepad"
(or Start / Programs / Accessories / Notepad) and type:

LOG

at the top of a new, blank document. You just made a log file!

A log file is just like a journal or a diary in a way. From then
on, every time you make an entry in that file, Notepad adds a
time and date stamp for you. You'll see the stamp the next time
you open the file. (Try it—save the file somewhere, then open it
up again. Pretty neat, huh?)

Some find this useful in various cases, such as keeping track of
changes you made to something, how many times something
happened, logging phone messages, or even just keeping a
journal. If you already have the log open and want to add
something to it, just hit F5.




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Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

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You can find all this and more at:

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ONLINE EXCHANGE INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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