OnLine Exchange e-Zine
...A Realm of Information for the Avid Internet Marketer
May 11, 2006 Issn:1528-3992 - Circulation:20,000+

Copyright©2006  All Rights Reserved

"There is no passion to be found playing small - in settling for
a life that is less than the one you are capable of living."
- Nelson Mandela, Former Prime Minister of South Africa

In This Issue...

1. A Word from the "Editor"
2. HeadLine Article: My Google AdWords sob story
3. Interactive Clas^sifieds
4. Parents Time-Out- Treasure Rocks
5. Hot Biz*Tip- Offline Viewing
OnLine Exchange Directory & Information 

This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:


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1.) A WORD FROM THE "EDITOR"
___________________

A Warm welcome to all our new subscribers.



Our a.dvertising slots do fill up very quickly, however, we do
have Top Star Sponsor a.d space available for as soon as
this Thursday.  And plenty of classified a.d space for as soon
as next Monday.  If you are looking for a.dvertising for 
that can be blasted this week, a.dvertise with The OnLine Exchange.
Our Top Star Sponsor a.d spots are very effective.  Just go to our
a.dvertising website and process your order.  We will confirm it within
24 hrs. :
http://www.online-exchange.com/advertising.htm


I'd love to hear your opinions. Any suggestions,
ideas or questions? Feel free to email me: marketingtrendz@comcast.net 

Have a GREAT Weekend!

Best Regards,
Debbie Solomon 
debbiesolomon@comcast.net  


Please forward this e-zine to all your friends and co-workers who might be interested!


 

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2.) HEADLINE ARTICLE
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My Google AdWords sob story

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I have a Google AdWords sob story for you, but it has a
happy ending…kind of.

I started using Google AdWords last year after I talked to
“Mr. Google Adwords” Perry Marshall. Perry is a great guy
and extremely talented at what he does. His AdWords results
have been spectacular and his ebook, “The Definitive Guide
To Google AdWords” is a great tool.

My problem was, I put together a campaign and never hit the
minimum 0.5% Click Through Ratio (CTR). The CTR is the
number of times your ad is clicked on compared to the
number of times your ad is shown on Google’s search engine.
My campaigns always fell below the minimum.

I was frustrated because I knew that the concept worked and
people like Perry were making it work for them. My problem
was, I didn’t have time to actually do a proper job and get
into AdWords marketing. So I deleted or paused all my
campaigns and left the AdWords scene…until 3 weeks ago.

I met a guy named Phil Chapman. Phil approached me to
review his eBook, “How To Succeed With Google AdWords.” I
thought, “Hey, why not, I’ll give it another shot. So I
read Phil’s ebook and something about it hit me right
between the eyes.

http://www.thebusinessprofessional.com/adwords.htm

I don’t know if it was the simple flow of information,
Phil’s writing style, or the master checklist he provides,
but the light clicked on in a dusty compartment of my brain.
I got to work following Phil’s master plan and I turned a
campaign that was achieving a measly 0.2% CTR into a
campaign that started achieving a 3.2% CTR and at one point
even reached 4.8% CTR.

You can imagine how thrilled I was to see figures like that!
Then the next bomb fell on me. I received 1,001 clicks from
Google and made 1 sale. Although my Google AdWords campaign
was converting Google traffic into Terry traffic, my
website was not converting traffic into sales. I spent a
little over $150 and generated 1 sale for $37.

So I changed the site to include a squeeze page, or a page
where people signed up with their name and email address
to get a free report about palmistry. This worked pretty
well. The AdWords Ad was still sending traffic to the site
and now the site was collecting contact details from 27%
of the visitors.

When the visitors signed up to get a free report they were
entered into a 12 message autoresponder. The idea is the
autoresponder will convert the visitors into customers. So
far, the bulk of visitors are on message 4 and I haven’t
seen any sales yet.

So 1 of 2 things could be the problem. Maybe the messages
aren’t compelling enough to make sales or maybe this market
just doesn’t make purchases like I thought they would. I’ve
got 249 people in the autoresponder and I’ve paused my
Google campaign while the people in the autoresponder
filter through the 12 messages. By the end of the 12th
message, if I haven’t made enough sales to justify the
campaign, I’ll cut my losses and drop that product.

Regardless of how this campaign works out, I’ve learned how
to run a successful Google AdWords campaign, thanks to my
new friend, Phil Chapman. If you’re struggling with an
AdWords campaign, I recommend studying “How To Succeed With
Google AdWords.” You can find it at

http://www.thebusinessprofessional.com/adwords.htm

I wish you much success with your next Google AdWords
campaign.

---
Terry Telford is a business developer with experience on and
offline. Telford's training system for helping other
entrepreneurs build and develop their own businesses can be
found at http://www.7WeeksOnline.com
---




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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
______________________

Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Treasure Rocks
What's for Dinner? - Easy Cheese Ravioli
Just for You - You know your a Mommy when Site

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 


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5.) HOT BIZ*TIP
_____________________

Offline Viewing

Offline viewing enables you to browse the information on pages
from your favorite Web sites even when you aren't connected to
the Internet. To be able to view a Web page with the Internet
Explorer Browser when you're not connected to the Net, mark the
page as available for offline viewing when you add it to your
favorites folder.

This kind of offline viewing of Web pages is useful when you're
reading a Web page whose contents do not change frequently but
that you may want to review at your leisure, such as a long
online article from your favorite Ezine.

If you are using Broadband Service such as cable or DSL, this
won't be of much value.  But, if you use dial-up, it should be
especially useful.


-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at:
http://adv-marketing.com/business/subscribe2.htm 



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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
__________________


The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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