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OnLine
Exchange e-zine
...A
Realm of Information for the Avid Internet Marketer
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May 01 , 2004 |
Issn:1528-3992
- Circulation:28,000+ |
Copyright
© 2004 All Rights Reserved
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"A
smooth sea never made a skillful mariner."
- English Proverb |
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In This Issue...
1.
Editorial-by Debbie Solomon
2. HeadLine Article: Pushing
Traffic From Content Sites To Sales Sites
3. Interactive Clas^sifieds
4. Biz*Tech Savvy Solutions- Alternate
Browser
5. E-zine A*d*vertising Details
OnLine Exchange Directory & Information
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This EDITION of THE ONLINE
EXCHANGE e-zine is brought to you by our:
TOP-STAR Sponsor:
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Exclusive eBusiness Resources Guide, a $700.00 value!
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-Our Focus: To bring
you cost effective marketing strategies and implementation.
-Our Goal:
To provide you measurable results in business media and
marketing operations.
If subscribers can relate to, learn
from, share with, and trust the publisher...then he or she has
earned a well-deserved foundation for loyalty and success
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1.)
EDITORIAL
___________________
A "Warm" Welcome to All our
New Subscribers.
Summer is almost here. School
is winding down for the summer,
and many of you may think that the business is too. But that
can't
be further from the truth. This is the time we have to work
harder than
ever in our business. Really push that advertising.
Spring clean your
website. Which means you should add to it, clean it up, re-orgranize
it,
or re-design it. Get moving and get motivated. Summer is
NOT a time off
for businesses.
If you have any questions, suggestions, opinions,
please email us at: marketingtrendz@comcast.net
Please forward
this e-zine to all your friends and co-workers who might be
interested!
Until Next time,
Debbie
Solomon
editor of The OnLine Exchange
Ezine
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to the Table of Contents]
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2.)
HEADLINE ARTICLE
__________________
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
Pushing
Traffic From Content Sites To Sales Sites
James D. Brausch
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
One of the most effective methods of getting traffic to a
sales page is very well-known within Adsense circles (used
to send traffic to Adwords advertisers through the Adsense
program), but not as well known for traffic generation
directly to sales letters.
That method is the content site. There are literally
thousands of people making a living online by simply
creating content sites, placing Google Adsense code on
those content sites and collecting a check from Google
every month.
There are literally thousands of others who have sales
pages selling products and services who have never created
a content site and pay for their traffic through the
Google Adwords program. Much of that traffic is coming
from those who are creating the content sites and placing
Google Adsense code on their pages.
Isn't that interesting? If you have a sales page selling a
product or service; how much could you save by cutting
Google out of the loop? A lot! If you have been creating
content sites and depending on Google for a paycheck, how
much more could you earn if you sent that traffic to a
site selling an information product of your own? A lot!
There is even more money to be gained with this strategy
then you might first imagine. At first, you might be
tempted to think that the only money being left on the
table is the money going to Google for providing the
Adwords and Adsense programs. Nothing could be further
from the truth. If that was the only money involved, then
the percentages that Google keeps are very small... their
service is well worth that price.
But it's not! That money is only the start. Let's
consider the following facts to see that we can actually
earn a multiple of whatever you are currently earning from
your Adsense check or from your product site if you cut
Google out of the loop.
1. The Adsense algorithm isn't perfect. It often shows
ads that aren't very relevant. If you cut Google out of
the loop, you can make your content site to sales page
site traffic 100% relevant 100% of the time.
2. Adsense publishers often only get 0.5%-15% click through
rates on any Adsense ad due to a number of factors. The
method I will show you in this article will deliver 25% of
the hotest buyers from your content site to your traffic
site continually.
3. Adsense is currently a negative ranking factor on all
three major search engines (see RankingFactors.com for more
information on that). That means that by running Adsense
on your content sites, they are slowly losing search engine
traffic month after month. By removing the Adsense and
sending that traffic directly to a product site, you will
retain your search engine traffic.
4. Many have reported getting banned by the Google Adsense
program. You came to the Internet to make money because
you wanted more control and freedom over your life. By
getting a large percentage of your income from a single
company (Google), you are sabotaging your efforts. You are
at the mercy of Google just like you were/are at the mercy
of any employer.
5. If you are selling a product using Adwords traffic, you
also are at the mercy of Google and bidding wars. You must
continually improve your conversion ratio or the ongoing
bidding wars will eventually eat up your profit. Google
(or Overture or any other bid PPC system) is slowly
allowing your competitors to either receive more traffic
while you receive less... or causing you to pay them more
and more of your profit every month as you are forced to
raise your bids to continue to receive traffic. Wouldn't
you rather generate your own traffic and not be held
hostage to bidding wars?
So we are agreed that you want to cut Google out of the
loop whether you are a content site creator or the seller
of a product or service; right? How?
Well, first of all you will nead to learn the skills of
the other side. They aren't difficult whichever side of
the fence you are on. If you are a content site creator,
you can pick up InfoProdCreation.com and have your own
product 35 hours from now with 5 hours of work. If you
are a seller of a product or service, you already have
the skills to create content sites. Just write articles
instead of sales pages and give information instead of
trying to sell. Make it a multi-page site instead of a
single page sales letter.
And I'm about to give you the secret to traffic delivery
from a content site to a traffic site. It's very simple.
Create a home page with only the following elements:
1. A very short 2 paragraph, 3-5 sentence description of
your product or service (no selling here).
2. A large (size 8) link that says either "Enter Site"
or "Enter Here". This link leads to your product site.
3. Three smaller links (size 2) on a single line below
the above link that lead to the rest of your content site.
They can say "Widget Articles", "Widget Reviews",
"Widget Forum" or whatever types of content you have on
your content site... about widgets in this case.
You will find that about 50% of the traffic on a content
site eventually ends up at the home page. You will find
that about 50% of those that end up at the home page
will choose to click the "Enter Site" or "Enter
Here" link.
You will find that those 25% of the content site visitors
(50% of 50%) will be fairly pre-qualified to read your
offer. In many, many split tests, this traffic has out-
performed Google Adwords traffic.
Have fun and please drop by my blog and let me know how
much more money you are making with this strategy. I
would love to hear from you.
Are you ready for the future? Can you
Imagine improving
your sales with computer software guiding you and helping
you improve your copywriting? The future is here. Get
Glyphius today: http://www.Glyphius.com
[Back to the Table of
Contents]
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3.)
INTERACTIVE CLASSIFIEDS
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[Back to the Table of
Contents]
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4.)
BIZ*TECH SAVVY SOLUTIONS
_____________________
Alternate
Browser
I know, most of our tips are for Internet Explorer, but it's a
good idea to be familiar with more than one browser-like Firefox
or Opera. That way if you have a problem accessing a page, or
have other issues, you can check it on an alternate browser to
see if it's your connection, firewall, or the browser. For
instance, some users have problems when placing a free ad on our
Web Site, so using a different browser might solve this problem.
AOL users can log on with their AOL browser then open an
alternate one to avoid the common problems associated with AOL.
-----
Did you know that subscribers to
Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his
Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the
Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
[Back
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5.)
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EZINE
BUSINESS
DIRECTORY
__________________
The OnLine Exchange is
brought to you by MarketingTrendz. Please visit our directory of
resources for helpful information for your online
business.
You can find all this and
more at:
MarketingTrendz
http://www.marketingtrendz.com
ONLINE
EXCHANGE DIRECTORY & INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and
voluntarily subscribed to this Ezine will Receive it. We are 100%
Opt-In. We will NEVER provide our subscriber list to ANYONE. We
respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL
PURPOSES ONLY.
The information contained in this document represents the current view
of MarketingTrendz on the issues discussed as of the date of
publication. Because MarketingTrendz must respond to change in market
conditions, it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee the
accuracy of any information presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied, including but
not limited to the implied warranties of merchantability, fitness for
a particular purpose and freedom from infringement. The user assumes
the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange
Ezine is expressed solely by the editor and writer, Debbie Solomon.
The opinions set forth by the editor is not necessarily an
interpretation of viewpoints made by the company.
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Contents]
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