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1.) A WORD FROM THE "EDITOR"
___________________

A "Warm" Welcome to All our New Subscribers.

Tax Time:
Yes folks, we are well into tax time. Are you getting
your taxes together for your business? Do you do
your own taxes, or let an accountant do it? To tell
you the truth, I used to do it myself. But with all
the benefits and loop holes you can find when owning
a small or home business, it just may be worth it to 
go to an accountant. I did, and now I get back more
money than I did when I did it myself. So use your
common sense when it comes to tax time. Saving
a few dollars doing it yourself, may end up costing
you hundreds of dollars each year.


If you have any questions, concerns, ideas, suggestions
or opinions, You can email me directly at: 
marketingtrendz@comcast.net 
We look forward to hearing from you!

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Rarely-Used But Very-Effective Internet Marketing Tools
By Willie Crawford

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While many online marketers struggle to build a successful 
business, mine grows almost effortlessly. I'm going to share
with you today the "rare" tools that I use to make that happen.

Briefly, my seldom-used tools are: actually caring about your
customers; a lot of actual customer contact; and giving them
tremendous value. Please allow me to provide examples of how 
to actually implement each. I'll use examples from my own
business so that you can see how EASY they are to implement.

Rarely-Used Tool Number One - Actually caring about your
customers:

I've witnessed scams where retirees invested thousands of
dollars in programs where they were told that all they 
needed to do was plug in traffic. Then they were offered 
this plug-in traffic for a few thousand dollars more. In
every case, that untargeted traffic failed to produce many... 
if any... sales.


Having a HUGE list, I've often been phoned and asked to promote 
a program with a mailing or two to my list. I've been told
that I just needed to plug into the system, allow them to "mine" 
my list, and they would build me a nice residual income. Ideal 
prospects from my list would identify themselves, they'd be 
signed up under me, and I could just sit back and collect the 
passive income. 

I've seen this scenario in action before, so I do KNOW 
that this would generate a nice passive income stream for me. 
However, I also know that many of those recruited would not 
fare nearly as well. So, I've turned down all such offers. 

Actually caring about your customers also often means telling 
customers NOT to buy some hot new product. 

During many product launches, my customers have emailed me 
and asked if I felt that a given product was right for them. 
They often asked me at the same time if I had an affiliate url 
(if I had not actively promoted it to them). As often as not, 
I've advised them not to buy the product. If one of your
customers hasn't even finished going through the last major 
product that they purchased, perhaps you should advise them 
the same.


Rarely-Used Tool Number Two - Lots of actual customer contact:

First of all, realize that people buy from those that
they know, like, and trust. Part of that puzzle is allowing
them to feel that they know you. Online, one of the
most effective tools for facilitating this is actually
allowing them to speak to you, or at least hear your voice.

I accomplish this by "investing" 90 minutes of my time
each week in a free networking and brainstorming call.
The calls are actually very little work because other
experts gladly join these calls and contribute freely.

Most Saturdays, between 11:00am and 12:30pm CST, I host 
these free networking and brainstorming calls. These calls are
designed to allow my subscribers, clients, and contacts
to connect, and also to help everyone involved improve their 
online marketing.

Some weeks we do reviews of 2-3 websites. Other weeks
we have open Q&A. Other weeks I have "featured" guests,
or I do a semi-lecture.

When we do website reviews, I email everyone slated to
be on the call with a list of the sites, so that they can
look at the sites before the call. Then everyone is free to 
offer their constructive feedback during the call.

One recent call was an all-open-discussion call. Topics 
covered included: methods and tools for combating or 
preventing email spam; the pros and cons of using private 
label articles, and ways to use them effectively; search 
engine optimization issues; and third-party credit card 
processors.

As you might imagine, it was a very constructive call. All
of these free networking and brainstorming calls have been
very well-received. They all build customer relations,
and they all allow existing and future client to connect
with me (and each other) on a deeper level.

By the way, you can register for these call, get call-in 
details, and get instructions on how to submit your site for
a free review at:
http://williecrawford.com/free-brainstorming-calls.html 

Another "almost effortless" customer contact tool involves
sending many clients birthday or holiday cards. This 
shows them that you think of them as more than just a 
source of sales. We enter many customers, whose 
birth dates we have, into a database. Then we get an 
automated reminder a few days before, but the system
can be set to automatically send them a card.

I use a system called "Send Out Cards" for this. This 
system allows me to send the same card to a batch of
customers, or send a unique card to select customers.
For those that get the "same" card, the card is still
personalized with the customers' information. The
system allows you to indicate where personal data, such
as names, children's names, etc., should be inserted. The
system can be completely automated (like an autoresponder)
if you choose. 

I send these fully-personalized cards, semi-automatically,
for about $1 each (including first-class postage). 

By the way, these are real, printed, full-color greeting
cards that you send right from your computer desktop. You
can check out the system that I use for this at:
http://SendOutCards.com/willie 

Rarely-Used Tool Number Three - Deliver tremendous value:

My mentors often use the phrase "under-promise and
over-deliver." This is just the opposite of what you 
see most hypey marketers doing today. 

However, this is fairly easy to do. In fact, all of
the things I mentioned above are a part of that formula.

This can be accomplished by giving customers numerous 
unannounced gifts with an order. It can also be in the
form of making sure that every product you sell is 
worth many times what you charge for it.

Yes, value is in the eyes of the beholder. However, you
can and should examine every product that you're 
considering offering to your customers very carefully. If,
when examining a product, you feel that you would not be
absolutely thrilled if you personally had purchased it from 
someone else, then you should not offer that product to your
customers.

Go back and study each of the tools and techniques outlined 
above. They are very powerful, and really do require very
little effort. Used correctly, they will endear you to
your customers, and allow your business to grow at a
mind-boggling pace. Look for similar things that you
can start doing in your business today.



Willie Crawford serves as a consultant, mentor, and
confidant to some of Internet marketing's top income
earners. You can tap into his 9 years of online 
experience and million-dollar, success-creating advice
at http://BlueprintToInternetMarketingSuccess.com 




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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

Nifty Email Trick

If you ever feel the need to find the web site of someone who
sent you email, just copy and paste their e-mail address into
your web browser and hit enter. 

This is also good if you want to see someone's web site but only
have their e-mail address (presuming that they own their own
domain). 

Try it now - copy - bob@adv-marketing.com  - and paste it into
your web browser - Pretty nifty huh! 

Finally, this little trick doesn't always work. So, no regrets
if you try it with a different address and it doesn't, OK? 

-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

   The appearance of advertising on OnLine Exchange should not be interpreted as an endorsement by the editors of the service, product, business, or program being advertised.  We take no responsibility for claims or representations made in any ads.  OnLine Exchange is for informational purposes only. In no event shall Debbie Solomon , Sara Hardy, or OnLine Exchange assume liability  for any damages whatsoever resulting from any action arising in connection with the use of this information or its
publication.  All advice should be weighed against your own circumstances and applied accordingly.  It is up to the reader to determine if advice is suitable for their own situation.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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